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VISUAL CONTENT MARKETING 
7 IDEAS
Brands need to inspire people and make them 
aspire to what you sell.
1 The value of an infographic
COCA-COLA 
Coca-Cola uses its 
Pinterest channel to 
share infographics 
and share priceless 
information about the 
brand...
2 Inspire people
DOVE 
Dove consistently 
executes successful 
inspiring ad 
campaigns through 
the use of online 
video stories.
3 Cartoon for better brand engagement
FREDO AND PIDJIN 
Bitdefender sponsors 
a weekly cartoon 
series to showcase 
the lighter side of 
workforce 
management.
4 User-generated content
STARBUCKS 
Starbucks is using 
user-generated 
content in a very 
creative way to 
populate its Instagram 
feed, which is ...
5 New ways of using a product
OREO 
Oreo uses 30 second 
video clips to show 
what happens when a 
variety of people get 
their hands on an 
Oreo. They ...
6 Create a connection with your public
M&M USA 
M&M is doing a great 
job with engaging the 
audience and it is 
perhaps one of the 
most creative brands 
when i...
7 Product debates
COCA-COLA <-> 
PEPSI 
Las year on 
Halloween, Pepsi had 
a great start with 
engaging with its 
audience, but Coca- 
Cola’...
Visual Content - 7 IDEAS
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Visual Content - 7 IDEAS

Use efficient content strategy and engage with your public, emotionally.

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Visual Content - 7 IDEAS

  1. 1. VISUAL CONTENT MARKETING 7 IDEAS
  2. 2. Brands need to inspire people and make them aspire to what you sell.
  3. 3. 1 The value of an infographic
  4. 4. COCA-COLA Coca-Cola uses its Pinterest channel to share infographics and share priceless information about the brand and engage with its followers.
  5. 5. 2 Inspire people
  6. 6. DOVE Dove consistently executes successful inspiring ad campaigns through the use of online video stories.
  7. 7. 3 Cartoon for better brand engagement
  8. 8. FREDO AND PIDJIN Bitdefender sponsors a weekly cartoon series to showcase the lighter side of workforce management.
  9. 9. 4 User-generated content
  10. 10. STARBUCKS Starbucks is using user-generated content in a very creative way to populate its Instagram feed, which is followed by over 2,2 million people. Every Starbuck drink is part of the story.
  11. 11. 5 New ways of using a product
  12. 12. OREO Oreo uses 30 second video clips to show what happens when a variety of people get their hands on an Oreo. They also use lots of creative images in order to enhance Oreo’s visibility.
  13. 13. 6 Create a connection with your public
  14. 14. M&M USA M&M is doing a great job with engaging the audience and it is perhaps one of the most creative brands when it comes to this area.
  15. 15. 7 Product debates
  16. 16. COCA-COLA <-> PEPSI Las year on Halloween, Pepsi had a great start with engaging with its audience, but Coca- Cola’s reaction turned out to be even better.

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