10. STARBUCKS
Starbucks is using
user-generated
content in a very
creative way to
populate its Instagram
feed, which is
followed by over 2,2
million people. Every
Starbuck drink is part
of the story.
12. OREO
Oreo uses 30 second
video clips to show
what happens when a
variety of people get
their hands on an
Oreo. They also use
lots of creative
images in order to
enhance Oreo’s
visibility.
16. COCA-COLA <->
PEPSI
Las year on
Halloween, Pepsi had
a great start with
engaging with its
audience, but Coca-
Cola’s reaction turned
out to be even better.