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Workshop Part 4: Open Access Marketing Update (BioMed Central Brazil 2015)
- 1. Open Access Update Balaram Poddar Marketing Specialist, NY Office BioMed Central
- 2. 2 OA Update • Past, Present, and Future Growth of BMC and OA Market • Trends in Author Services Altmetrics, blogs & journal marketing • Advocacy Connect with us!
- 3. 3
- 4. www.biomedcentral.com 1.77 BioMed Central the OA Pioneer • Launched first open access journal 15 years ago • We will have over 300 journals by the end of the year • More than 10 million article downloads per month • All research articles published under Creative Commons license • Over 1.8 million registered users • Became part of Springer in 2008 and combined with Nature in 2015 • Brazilian Headquarters in Sao Paulo
- 5. www.biomedcentral.com Top 10 Impact Factor Journals Journal Impact Factor Genome Biology 10.5 BMC Biology 7.4 BMC Medicine 7.3 Particle and Fibre Toxicology 7.0 Biotechnology for Biofuels 6.2 Clinical Epigenetics 6.2 Breast Cancer Research 5.9 Molecular Autism 5.5 Molecular Cancer 5.4 Molecular Neurodegeneration 5.3
- 6. www.biomedcentral.com 0 20 40 60 80 100 120 140 160 180 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Journals with an Impact Factor
- 7. Trends in Measuring Impact Which article made a bigger impact? • Article with many citations • Article widely discussed in the social web • Article with lots of downloads • Article discussed on CNN
- 8. Scholarly citations Non-scholarly citation News coverage Twitter, Facebook, Google+ Blogs, Wikipedia Post-publication comments Faculty of 1000, Mendeley, ResearchGate, Academia.edu, Papers Metrics come from everywhere!
- 10. www.biomedcentral.com Article-level Metrics with Altmetric • BioMed Central provides Article Metrics on all published articles. • This highlights all the ways an article can be shared • Article metrics increasingly gaining prominence over traditional measures of Impact
- 11. 11 • Sign up for real time alerts on your article’s mentions • View individual social media posts • Explore Twitter demographics and side-by-side rankings with other articles
- 12. 12
- 13. Marketing & PR • Regular emails sent out to promote the latest content • We attend most major scientific conferences • Our PR team send out regular press releases • We actively promote content through social media
- 14. Blogs Many articles published in BioMed Central journals are of interest to a general audience The BioMed Central blog network includes blogs on subjects across Biology and Medicine.
- 15. www.biomedcentral.com Indexing biomedcentral.com/authors/indexing Articles in BioMed central journals are included in all major indexing services. A full list of including which journals are indexed where is included in the url below.
- 16. OA Advocacy Become an OA advocacy partner with BioMed Central and gain the opportunity to receive… Priority to participate in I Open Access contests Special invitations to BioMed Central events A featured guest blog within our network or a featured story on IOpenAccess.com Connect with us! iopenaccess@biomedcentral.com
- 17. 17 Tell us what you think Balaram Poddar Marketing Specialist BioMed Central Balaram.Poddar@biomedcentral.com
Editor's Notes
- Make segway between changing marketplace and changing metrics.
- Change Genome Biology Heading
- Change Genome Biology Heading