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Ten Steps to Plan
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a Presentation
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2. 1 When planning a presentation, start with the end in
mind. What would you like to achieve by giving your
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presentation?
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3. 1 Start with the end in mind. Most business presentations have common goals -
that is, to inform the audience about a topic of
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interest and/or to persuade members of the
3 audience towards a course of action. Clarify the
purpose for your presentation at the very beginning
4 and stay focused on your main objective throughout
the planning process.
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10 Call to action.

4. 1 Start with the end in mind. Once you’ve decided on the purpose and main
objective of your presentation, how will you present
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your topic?
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Presentation
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Topic
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• ~~~
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10 Call to action.

5. 1 Start with the end in mind. Brainstorming is a key activity to generate ideas
early in the planning process. Use a whiteboard or
2 Brainstorm to collect ideas.
sticky notes to collect and capture all your thoughts
3 about the topic. You can decide later which ones to
use as content in your presentation.
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10 Call to action.

6. 1 Start with the end in mind. Imagine that this data is the result of your
brainstorm session. It’s all jumbled now, but each bit
2 Brainstorm to collect ideas.
is potential content for your presentation. Too much
3 information lacks focus, however, so you’ll have to
sort out what’s most useful to include.
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A B C D
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7 6 7 2 2 5
7 0 4 E F
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G H
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10 Call to action.

7. 1 Start with the end in mind. One of the hardest things to do is keep things
simple. We have so much to say and we want to
2 Brainstorm to collect ideas.
include it all. But human brains have limited capacity
3 Keep things simple. to absorb a lot of new information all at once. It
helps our understanding if things are less complex.
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8. 1 Start with the end in mind. To simplify your data, you’ll have to filter out the
parts that do not relate to the primary purpose of
2 Brainstorm to collect ideas.
your presentation. In this example, let’s eliminate
3 Keep things simple. the letters in order to focus solely on the numbers.
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7 6 7 2 2 5
7 0 4 E F
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G H
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10 Call to action.

9. 1 Start with the end in mind. Now we’re left with similar items, but it’s still hard to
know what’s most important. This time, let’s sort the
2 Brainstorm to collect ideas.
data into related groups of numbers. This will help
3 Keep things simple. reveal some different aspects of the subject matter.
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10 Call to action.

10. 1 Start with the end in mind. Now it’s easy to see a telephone number, a social
security number, and a zip code. Grouping related
2 Brainstorm to collect ideas.
ideas and data together is a useful way to organize
3 Keep things simple. seemingly random information into smaller, more
focused parts.
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823- 417- 2625
7 943- 66 - 7225
8 21045
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11. 1 Start with the end in mind. At this point, you should have some basic content
that’s loosely organized into manageable chunks of
2 Brainstorm to collect ideas.
information. It’s tempting to open PowerPoint and
3 Keep things simple. begin filling up the slides, but now is not the time to
get distracted by style and formatting. It’s better to
4 Organize the flow. first organize how the information flows.
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10 Call to action.

12. 1 Start with the end in mind. Information will flow when your concepts appear to
be arranged in clear and logical order. An efficient
2 Brainstorm to collect ideas.
way to accomplish this is to open a Word document
3 Keep things simple. in “Outline view.” Here you can use “level one”
headings to list your three main points and put
4 Organize the flow. supporting information under each.
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Main point
6 a. Facts
b. Data
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Main point
8 a. Facts
b. Data
9 Main point
a. Facts
10 Call to action. b. Data

13. 1 Start with the end in mind. Once your three main points are outlined, find a
pattern, or organizing scheme, to tie the parts
2 Brainstorm to collect ideas.
together. For example, this module uses a numerical
3 Keep things simple. sequence of ten steps to plan a presentation.
4 Organize the flow.
5 Find a pattern.
Main point
6 a. Facts
b. Data
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Main point
8 a. Facts
b. Data
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a. Facts
10 Call to action. b. Data

14. 1 Start with the end in mind. Even if the sequence of your subject matter is
pre-determined, you still have some flexibility in
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arranging how it flows. Rather than just going from
3 Keep things simple. topic to topic, you could choose any of the patterns
listed here to unify the parts in a meaningful way.
4 Organize the flow.
Chronological timeline
5 Find a pattern.
Numerical sequence
Problem/Solution
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Features/Benefits
7 Issues/Actions
Opportunity/Leverage
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Pros/Cons
9 Compare/Contrast
Physical or geographic grouping
10 Call to action.

15. 1 Start with the end in mind. Once your content flows in a logical order, it’s time
to think about the storyline for delivering your
2 Brainstorm to collect ideas.
presentation. How will you begin and end discussion
3 Keep things simple. around the three main points of your topic?
4 Organize the flow.
5 Find a pattern.
1. Main point
a. Facts
6 Prepare a storyline. b. Data
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a. Facts
b. Data
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3. Main point
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b. Data
10 Call to action.

16. 1 Start with the end in mind. Think of your presentation as a story with a
beginning, middle, and end. The beginning should
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capture attention and set the stage for what’s to
3 Keep things simple. come. The middle has your three main points. The
end should mirror the beginning with a review
4 Organize the flow. followed by your call to action.
5 Find a pattern. I. Beginning
A. Capture attention
6 Prepare a storyline. B. Preview the content
II. Middle
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B. Arranged logically
8 C. Supported with facts and data
III. End
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B. Memorable statement
10 Call to action.

17. 1 Start with the end in mind. The beginning is a powerful moment in your
presentation. This is your opportunity to grab
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attention with your introduction. Spend some time
3 Keep things simple. preparing an agenda, then think of ways to tell the
audience what it means to them.
4 Organize the flow.
5 Find a pattern.
I. Beginning
A. Capture attention
6 Prepare a storyline.
B. Preview the content
7 Compose an introduction.
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18. 1 Start with the end in mind. To compose the introduction to your presentation,
follow these guidelines.
2 Brainstorm to collect ideas.
• Prepare a few attention-getting statements to
3 Keep things simple. arouse interest in your topic.
4 Organize the flow. • Customize your opening to fit the audience
and how they may benefit from listening.
5 Find a pattern.
• Provide a bit of personal information to
establish your credibility.
6 Prepare a storyline.
• State the purpose of your talk and what you
7 Compose an introduction. would like the audience to do or remember at
the end.
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10 Call to action.

19. 1 Start with the end in mind. It’s also important to manage the timing when
planning for delivery. You may have to adjust your
2 Brainstorm to collect ideas.
content or approach depending on the time allotted.
3 Keep things simple.
4 Organize the flow.
5 Find a pattern.
6 Prepare a storyline.
7 Compose an introduction.
8 Manage the timing.
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10 Call to action.

20. 1 Start with the end in mind. When delivering a presentation, the accepted ratio
is to allow 15% of your time for the beginning, 75%
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for the middle, and 10% for the end. Using a 20
3 Keep things simple. minute time frame as an example, you have three
minutes for the introduction and two minutes for
4 Organize the flow. the end. That leaves 15 minutes to explain your
three main points.
5 Find a pattern.
6 Prepare a storyline.
Beginning Middle End
7 Compose an introduction.
• 15% • 75% • 10%
8 Manage the timing.
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10 Call to action.

21. 1 Start with the end in mind. Controlling the details is essential to a successful
presentation. Each main point requires a certain
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amount of detail for a clear explanation. How much
3 Keep things simple. detail to include depends on the complexity of your
ideas and how much the audience already knows
4 Organize the flow. about your topic.
5 Find a pattern.
• If the audience is new to the material, you
may have to spend a little more time
6 Prepare a storyline. explaining your main concepts.
7 Compose an introduction. • If the audience is knowledgeable about your
topic, you may want to focus more on the
supporting data.
8 Manage the timing.
9 Control the details.
10 Call to action.

22. 1 Start with the end in mind. When time is limited, you’ll have to cut out some of
the details. When there’s more time you can take
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longer to explain your three main points. Remember
3 Keep things simple. that the audience won’t be able to process a lot of
new information all at once, so you will need to
4 Organize the flow. determine which details are most important to
foster understanding.
5 Find a pattern.
6 Prepare a storyline.
7 Compose an introduction.
8 Manage the timing.
9 Control the details.
10 Call to action.

23. 1 Start with the end in mind. The final step requires an action-oriented message
that’s related to the purpose of your presentation.
2 Brainstorm to collect ideas.
Tell your listeners what it is you want them to do or
3 Keep things simple. remember as you end. Your closing comments could
possibly be the only aspect the audience will
4 Organize the flow. remember clearly. Make it count by concluding your
presentation with a message to reinforce the
5 Find a pattern.
outcome you desire.
6 Prepare a storyline.
7 Compose an introduction.
8 Manage the timing.
9 Control the details.
10 Call to action.

24. 1 Start with the end in mind.
2 Brainstorm to collect ideas.
3 Keep things simple.
4 Organize the flow.
Ten Steps to Plan
5 Find a pattern.
a Presentation
6 Prepare a storyline.
7 Compose an introduction.
The END
8 Manage the timing.
9 Control the details.
10 Call to action.