get a mac imc campaign

1. “Get a mac” campaign

4. April Fools Day in 1976
STEVE JOBS , STEVE
WOZNAIK & DONALD
WAYNE
Incorporated
January 3, 1977
CUPERTINO ,
CALIFORNIA

6. The roller coaster begins
2nd may 2006 “GET A MAC” Campaign was launched
PC was played by “John Hodgman”
TBWA/ Chiat Day launched 19 ads in 1st year and 47 more ads in next 3 years of
campaign
Mac was played by “Justin Long”

7. Campaigns ran for 4 years 2006- 2010
Tv ads were created by TBWA/Chiat/Day
Broadcasted in US, CANADA, AUSTRALIA, NEW ZEALAND , JAPAN AND UK
66 small ads of 30 seconds each

9. Not exactly “TECH SAVY”
Ready to switch from PC to MAC

10. APPLE PC
ICONIC DESIGN
DEPENDS ON THE
MANUFACTURER
SLEEK LIGHT AND DESIGNED TO
LOOK COOL
IN MACINTOSH , CPU & MONITOR
WERE HOUSED IN 1 SINGLE UNIT
PC WERE HUGE BULKY AND LOTS
OF WIRES
DIFFERENT LOOKS GIVEN BY
DIFFERENT DESIGNER

11. OPERATING SYSTEM
SPECIFICATION
USER INTERFACE
MAC RUN OS X , OPTION TO UPGRADE TO
NEW OSX
MOSTLY PREINSTALLED , IF UPGRADED
PIRATED VERSION IT CRASH SO EACH TIME
YOU HAVE TO BUY
BETTER HARDWARE OPTIMISATION WITH
BETTER SPEED AND CAPACITIES WIDE RANGE AND DIFFERENT KIND OF
HARDWARE
LAUNCHPAD – SCREEN FULL OF APP ICONS
FOR EASY ACCESS
CREATE AS MANY DESKTOP YOU LIKE
ONLY ONE DESKTOP AND EASY ACCESS TO
ONLY APPS SHOWN ON THE DESKTOP

12. BROADCASTING
ON TELEVISION
WORD OF
MOUTH
ONLINE
PRINT MEDIA

14. Success

16. 42% growth in
market share
1.3 million MAC by end of
2006
39% hike
500 $
million
every year