This document discusses key social media and technology trends to watch in 2015, including the increasing importance of engagement over clicks and pageviews, the growth of crowdfunded content, the rise of podcasting and niche audiences, the continued growth of mobile and sharing economy apps, the potential of beacon technology, and the focus on design and user experience.

1. what to watch out for and (maybe) start this year
SOCIAL TRENDS 2015

2. technology, media & telecommunications
79% in 2014, 85% in 2013 and 82% in 2012 (thanks @dunstewart)

3. know what’s happening
Ms Meeker knows what’s happening

4. content vs. clicks
The Attention Web

5. engagement time • mouse movement • scroll depth
Chartbeat is changing what we measure

6. thank gawd….
(death to) Clickbait

7. return visitors • unique visitors
pageviews vs. attention web

8. no longer outliers
the long (slanted) story

9. this has always been “content marketing”
Storytelling

10. less about the company • more about the story
branded hashtags

11. if you build it, people will come
Crowdfunding content

12. industry and sector specific
niche audiences • hyper local

13. the renaissance of the conversation
Podcasting

14. the democratization of citizen commentary
Raur

15. vine • instagram • auto-play • ads
Video

16. publisher vs. producer
accreditation

17. getting beyond the vanity metrics
Measurement

18. your goals visualized
dashboards

19. ubiquity reigns • service layers • invisible apps
Mobile

20. Uber • Snapchat • Instacart • Square
the “sharing economy” • deregulation

21. security • proximity access • payments
B2B

22. wayfinding • payments • “just in time” marketing
beacons

23. it’s the new zeitgeist
Design

24. but they could be • #3Dprinting
not everybody’s a designer

25. THANK YOU…