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Branding In A Web 2.0 World

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Confusion reigns. It is increasingly difficult to get our marketing message out there and make it stick. The internet offers us new opportunities but where do we start. We know that Web 2.0 is out there but not quite sure what it is or how to use it for marketing our company. If the future is user generated content how can we control our brand? These questions and topics will be discussed using industry examples case studies, and teaching a framework for determining the best way to incorporate Web 2.0 as part of an overall marketing strategy.

DesignTechnologyBusiness
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Branding in a Web 2.0 World Barbarians at the Gate Barb Cagley President
What is Web 2.0 ,[object Object],[object Object],[object Object]
Branding ,[object Object],[object Object],[object Object]
Branding Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Great confidence in: 1987 2003
Branding ,[object Object],[object Object],[object Object],[object Object]
What is Web 2.0 ,[object Object]
What is Web 2.0 Feed Aggregator :: Choose blog feeds
What is Web 2.0 ,[object Object]
What is Web 2.0 ,[object Object]
What is Web 2.0 ,[object Object]
What is Web 2.0 ,[object Object]
What is Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Personas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Framework Transactional Efficiency Conversation Researcher Influencer Hit & Run
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gap.com Case Study – Hit & Run
Hit & Run Persona ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Tools
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shawfloors.com Case Study - Researcher
Researcher Persona ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Tools
Case Study - Influencer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intuit.com
Influencer Persona ,[object Object],[object Object],[object Object],[object Object],[object Object],Other Tools
Business Objective ,[object Object],[object Object],[object Object],Metric Objective
Why Should You Adapt Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Confusion Reigns? Open the Gates and Invite the Barbarians to Participate

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Branding In A Web 2.0 World

Editor's Notes

  1. Technorati: 24 results for architechs Technorati: 492 blogs for engineers Hireing PR firms to maintain St. Louis Advantages SEO Expert
  2. AEC Daily to focus on the “Free Online Continuing education for the architecture, engineering and construction industry . Get AiA, CES and CSI CEU credits. Current challenges and trends – Primavera Formats: Interview Roundtable
  3. Photographers that are featuring architecture as the topic Engineering and constructions: projects Groups Comments with link to the company websites or create a group for your company with in-bound links
  4. Sharing knowledge – building expert reputation Project updates – Chicago Spire
  5. Leverage employee base and have them set up profiles with guidelines to provide brand consistancy Understand clients using polls and Q&A features Build a community of customers and prospects to allow them to connect Linked in: The group caters to people with an interest in the Architecture, Engineering & Construction (AEC) Industry. Share your stories, ask questions and network with people with AEC on their mind. AEC SIG group existing
  6. No flash shows or enter here pages