4. 1. Opportunities & Impact of retail Dietitians
(Supermarkets & Foodservice)
2. Overview of Supermarket Retail Dietitians
3. Forming Retail Dietitian + Chef
Collaborations to Impact Health
Agenda Today
Barbara Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
5. “Grocery stores are uniquely positioned – in the
sweet spot between manufacturers and consumers
– to market nutritious products to increase the
appeal and affordability, and perhaps de-
emphasize those products that are not nutritious.”
–James Marks, MD, MPH, Sr. VP and Health Group Director,
Robert Wood Johnson Foundation
Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
6. 85 % of all U.S. Supermarkets have a
dietitian on staff (vs. <10% in 2007)
20% of all U.S. Spending is on healthcare
¾ of all spending is on cardiovascular disease, cancer, diabetes
and obesity which are preventable and modified by diet.
Barbara Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
8. In-Store Nutrition
Education
Programs
RD Demos,
Signage &
Displays
Adding Value
to Stores
Enhance customer
experience
Spend 2x as
other
customers with
decreased
price sensitivity
Dietitians
are the key to
customer
engagement
in
Supermarkets
Barbara Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
10. Groceries vs. Restaurants
“*Americans’ spending on dining out just overtook grocery
sales for the first time ever.” ~Bloomberg Business, April 2015
*Does NOT include big box stores, including Wal-Mart, Costco, Target, nor does it include specialty
stores!
Barbara Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
11. Groceries vs. Restaurants
• Bloomberg Data is misleading! Their food sales in “retail”
data does not include big box stores, like Wal-Mart, Target, or
Costco!
• Bloomberg Data does not include food sales from specialty
stores either!
• The Food Institute, an information service for the food
industry reports (2015) food sales:
• $222.3 billion from grocery stores, warehouse clubs,
supercenters, specialty stores
• $147 billion from eating and drinking places – including
ALL foodservice categories.
Barbara Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
12. “The next American cook is going to be
the supermarket.
Take out from
the supermarket,
that’s the future.
All we need now is
the drive-through
supermarket.”
~Harry Balzer, Analysis, NPD Group
(speaking to Michael Pollen in 2009)
Barbara Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
14. Supermarket RD
+ Chef Example
What to Expect
Discover fundamental cooking skills to gain confidence in
the kitchen.
Work side-by-side with chefs and dietitians to prepare an
entire menu.
Learn how to read a recipe, and take home a packet
with all of the recipes form the class.
Offer 5 types of classes: Kids, Technique, Dietitian
Selection, Foodie, Specialty Diet.
Barbara Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
15. Supermarket RD
+ Chef Example
• Food You Feel Good About Makes It Easy to Shop!
(Private Label Products, Prepared Foods & Market
Café)
• Wellness Keys: Fruit or Vegetable Serving, Gluten Free,
Lactose Free, Heart Healthy, Whole Grain, Low Sodium,
Low Calorie, Lean, Vegan, High Calcium, Sugar Free,
Fat Free. (Found on all products in the store)
• Menu Magazine Passport to Wellness Media
Barbara Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
16. Supermarket RD + Chef Opportunities
1. Nutrition Analysis for Prepared Foods
2. Meal Innovation, RD Taste-Testing
3. Meal Planning, Special Diets, Shopping Lists
4. Culinary-Focused Media Segments
5. In-Store Chef + RD Demos
6. Culinary Classes featuring RD
81% of retailers are emphasizing health & wellness as a competitive
strategy (FMI 2015)
Barbara Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
17. Supermarket RD + Chef Opportunities
7. Integrated Health Improvement across all
Departments (Bakery, Seafood, Deli)
8. Meals for Special Dietary Concerns
(Diabetes, Gluten Free, Vegetarian, Heart Health)
9. Community Partnerships
10. Employee Wellness & Culinary Education
Barbara Ruhs, MS, RD, LDN 2016 email: barbruhs@yahoo.com
18. Forming Chef + RD Partnerships in Food Retail
(Supermarkets, Convenience Stores)
Presented by:
Barbara Ruhs, MS, RDN
Email: barbruhs@yahoo.com
Phone:(480) 216 – 6848
Twitter/Instagram
@BarbRuhsRD
