Presentation during the Bureau of Agricultural Research (BAR) 13th Agriculture and Fisheries Technology Forum and Product Exhibition Seminar Series on August 9, 2017 at BAR Grounds, cor. Visayas Ave., Elliptical Rd., Diliman, Quezon City

1. IMPORTANCE OF PACKAGING
13th Agriculture and Fisheries Technology Forum and Product Exhibition
8-10 August 2017, DA-BAR Grounds, Quezon City

2. IMPORTANCE OF PACKAGING
Packaging is the
technology of enclosing
or protecting products
for distribution,
storage, sale, and use.
What is packaging?

3. The fundamental role of
packaging is to adequately
HOLD THE PRODUCT
for the consumer.
IMPORTANCE OF PACKAGING

4. IMPORTANCE OF PACKAGING
Packaging helps the consumer
quickly understand WHAT the
product is all about.

5. Thus, packaging can be the
difference between FAILURE…
Or SUCCESS in the marketplace.
IMPORTANCE OF PACKAGING

6. Packaging is the last chance
you have to INFLUENCE a consumer.
It is a FINAL and CRUCIAL LINK from
manufacturer to consumer.
Without this link, your product is worth
NOTHING.
IMPORTANCE OF PACKAGING

7. Good packaging can “TALK”
with the consumer.
It establishes FAMILIARITY
And creates recognition.
IMPORTANCE OF PACKAGING

8. The SHAPE and COLOR of
package can be recognized as
unique to a particular brand.
IMPORTANCE OF PACKAGING

9.  Primary Packaging
TYPES OF PACKAGING
The material that
first envelops the
product and hold it.
This usually is the
smallest unit of
distribution or use
and is the package
which is in direct
contact with the
contents.

10.  Secondary Packaging
TYPES OF PACKAGING
Secondary packaging
is intended to protect
not only the product,
but also the primary
packaging, which
often is the packaging
most visible to the
consumer in retail
displays.

11.  Tertiary Packaging
TYPES OF PACKAGING
Use for bulk
handling,
warehouse
storage and
transport
shipping.

12. TYPES OF PACKAGING MATERIALS
 GLASS
METAL
RUBBER
PLASTIC
PAPER
FILM/ FOILS