The WCBA Law Office Technology Section presents "The LinkedIn Lawyer" Thursday, April 8, 2010 4:00pm - 6:30pm Worcester District Registry of Deeds Commonwealth Room 90 Front Street Worcester, MA David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional. $10.00 for WCBA Members $40.00 for Non-Member Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted. For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.

1. Social Media for Business Development and Professional Networking for Lawyers ______________________________________________ WCBA Law Office Technology Section Thursday, April 8, 2010 David A. Barrett, Esq. Part One

2. “ The legal community are historically slow in adopting new technologies but an increasing number of lawyers are starting to view social media as a valuable business tool.” - Bentley Tolk, Marketing for Attorneys

12. More Lawyer to Lawyer Referrals Increased Findability Group Sustainability Better Quality Question and Answer Forum Larger Networks on Other Platforms More Website and Blog Traffic More Social Currency Shift Law Firm Business Strategies More Newsletter Subscribers More Access to SlideShare and JD Supra docs Benefits of a Larger Network and an Open Networking Philosophy LinkedIn for Lawyers

15. “ Your website is only a billboard. You can have the most beautiful website in the world and without traffic, it might as well be a billboard in the middle of a cornfield in Iowa.” - Todd Malicoat, Stuntdubl

18. “ I've read estimates that over 80% of people begin their search for a lawyer by using one of the popular search engines like Google or Yahoo. If someone searched for a lawyer online under your specialty, would your name come up at the top of the listings?” - Al Nye the Lawyer Guy

22. “ The Farmville Lawyer”

28. LinkedIn Profile Page Blog SlideShare Content JD Supra Content Increased SEO

30. Law Firm Business Page Link Individual Associate Profiles to Firm Business Page Link Individual Associate Profiles to Firm Business Page Facebook for Lawyers LAW FIRM CONTENT: Link Firm Blog Twitter Feed JD Supra Content SlideShare Content Cause(s) Audio YouTube

32. Ethical Social Media Legal Marketing

35. Consider everything you say (or type) on social media sites as publishing.

36. “ It is the lawyer’s conduct, not the medium, when ethics rules are violated while using social media”. – Eric Cooperstein, Lawyerist

45. “ Twitter is not a sales call.” - Jaffee Associates

46. “ Keep in mind, tweets can be used in litigation discovery. They are searchable, permanent and findable.” – Steven. J. Bennett, New York State Bar Journal

47. “ The old maxim that ‘one should think before they speak’ (or Tweet) applies no less to the Internet than to other forms of communication.” - Eric Cooperstein, Lawyerist

50. Social Media for Business Development and Professional Networking for Lawyers ______________________________________________ WCBA Law Office Technology Section Thursday, April 8, 2010 David A. Barrett, Esq. Part Two

56. “ Using the six degrees of separation concept, you benefit by gaining potential access to hundreds or thousands of contacts as your LinkedIn network grows.” – Margaret Grisdela, Rainmaking Club

67. “ Meet your audience where they gather, cultivate and engage them on Facebook.” – Aviva Cuyler, JD Scoop

71. “ LinkedIn, Facebook and Twitter enhance the traditional networking process but the real power of social media marketing is viral and spreadable media.” - David A. Barrett, The LinkedIn Lawyer

79. “ Used well, Twitter is a powerful tool for building reputation, leadership, trust and influence.” - Laura Fitton, Pistachio Consulting (@pistachio)

81. “ Nobody really pays attention to what you have to say on Twitter unless you have shown that you know how to listen.” Adrian Dayton, Marketing Strategy and the Law (@adriandayton)

86. “ Twitter makes me approachable.” - Kelly Phillips Erb, Tax Attorney (@taxgirl)

90. “ A blog is probably the most effective way to drive potential clients to your (virtual) door.” – Sam Glover, Lawyerist

93. “ Effective blogging can lead to many unexpected opportunities.” – Niki Black, Sui Generis

97. “ Having your own blog is vital to effective law firm Internet marketing.” - Stephen Fairley, The Rainmaker Institute

103. Social Media Game Plan

108. “ This is clearly the direction where social media campaigns are headed – going beyond simply having a presence on key social sites and also doing something creative that engages customers with your brand.” - Adam Ostrow, Mashable