SlideShare a Scribd company logo
1 of 18
LinkedIn Training: Improve your profile on the world’s largest business network


 Barrie Byron
   More than 20 years in the professional communication industry
   Active member and volunteer leader in many organizations
   Society for Technical Communication (STC) Associate Fellow
     STC Palm Beaches Chapter
     STC Philadelphia Metro Chapter
     STC Greater New York and Philadelphia Regional TechComm Competition
     STC International Summit Awards
   Toastmasters International
     Advanced Communicator Gold (ACG), Advanced Leader
     District 38 Public Relations Officer (150 clubs, 4,000 members)
     Princeton Toastmasters VP Public Relations
   LinkedIn
     Enthusiastic participant, charter member

PCC Employment Outreach Event                                                                    1
LinkedIn Training: Improve your profile on the world’s largest business network


     LinkedIn Corporation (NYSE: LNKD) is a social networking
          website for people in professional occupations.




   The world’s largest business network
         2002: Founded
         2003: Launched
         2006: Profitable
         2012: Reportedly worth $1.575 billion
   2013: More than 200 million registered users in more than 200 countries
   and territories (was: 135 million Nov. 2011; 175 million Nov. 2012 )
   Are you in?

PCC Employment Outreach Event                                                                    2
LinkedIn Training: Improve your profile on the world’s largest business network


 Networking is having 2-way conversations
   Networking is simply having conversations with people that you know
     As job seekers, networking might be perceived as looking for a job
     As knowledge seekers, networking can be finding answers to the questions we
      have
     As professionals, networking is staying engaged with our connections
   LinkedIn, and all networking, is a 2-way conversation
     Respond and react
     Initiate and customize
     Personalize your communication,
      always use a person’s name and
      address their interests and
      mention your common interests




PCC Employment Outreach Event                                                                    3
LinkedIn Training: Improve your profile on the world’s largest business network


 My favorite things that LinkedIn lets us do
   Connect with former colleagues, even when contact
    information and email addresses change
   Communicate with relevant LinkedIn members, even if you are not
    directly connected
   Track relationships
   Sort our connections by geography, tags, industry, company, and so on
   Document our growing skill base (the stuff we know and are good at)
   Verify our track record
   Validate our reputation and articulate our individual qualities
     One-click endorsements
     Written recommendations
     Clients, colleagues, presentations, publications,
      and so on

PCC Employment Outreach Event                                                                    4
LinkedIn Training: Improve your profile on the world’s largest business network


 LinkedIn: it’s more than our connections
   Profile
   Contacts
   Companies
   Groups
   Jobs
   Questions
   Discussions
   Thought leaders
   News, blogs, answers,
    applications… and more!




PCC Employment Outreach Event                                                                    5
LinkedIn Training: Improve your profile on the world’s largest business network


 Companies
  
   Conduct advanced searches
      Geography, industry, hiring, size, connection relationships
   Review careers section, connections
   Dynamics and staffing
       Where did employees come from?
       Where did former employees go to?
   Check your prospective manager's recommendations
   Research the company (news, new titles)
   Find the person who had the job that you are
    interviewing for



PCC Employment Outreach Event                                                                    6
LinkedIn Training: Improve your profile on the world’s largest business network


 Your profile: enhance your search engine results
   Do a web search on your name; then optimize your profile to improve
    search results
   Add your website, blog, twitter, and other links to your LinkedIn profile
   Add your volunteer leadership roles to current positions
   Include your name or descriptive terms in the link
     Websites      barriebyron.wordpress.com
          not       blog
          not       Personal website
     Your descriptive link creates instant search-engine optimization
   Ensure that your public profile setting is set to “Full View”
   Use LinkedIn applications to share more information (blogs, slide shares,
    publications)



PCC Employment Outreach Event                                                                    7
LinkedIn Training: Improve your profile on the world’s largest business network


 Jobs: Increase the relevancy of your search
   Jobs > Find Jobs
     Sign up for email alerts
   Look for jobs by company
   Prepare for job or knowledge quest interviews
     Find out about the people that you are meeting
   Gauge the health of a company
   See who is viewing your profile
   Keep your status current
   Participate and engage with your network
   Read and participate in LinkedIn Job Search questions and answers




PCC Employment Outreach Event                                                                    8
LinkedIn Training: Improve your profile on the world’s largest business network


 Search: for people like you, where do they work?
   Find people with educational and work experience like yours to see
    where they work
   People > Advanced search
     Zip code
     Key words
     Job title (current or past)
     Company (current or past)
     School




PCC Employment Outreach Event                                                                    9
LinkedIn Training: Improve your profile on the world’s largest business network


 Apply for the job
   Apply Now button
     Use LinkedIn to apply
     Add a personal cover letter
     Reuse the same posted resume
   Apply on Company Website button
     Follow established company procedure
   Track your activity and job applications
     Spreadsheet: date, contact, title, what you
      said in your letter




PCC Employment Outreach Event                                                                    10
LinkedIn Training: Improve your profile on the world’s largest business network


 Participate: Comment on status updates
   Send congratulatory messages for new jobs
    and other status updates
   Status updates appear on the Home > LinkedIn Home page
     Enable or disable status update notification emails
   All social media is (or should be) a two-way conversation
   Comments and “like” are good ways to stay in touch
     Don't be pushy about promoting yourself
     It's more important to let your contacts know you're around and active
     Make it about them, you are commenting on their status




PCC Employment Outreach Event                                                                    11
LinkedIn Training: Improve your profile on the world’s largest business network


 Profiles: Models
   Incomplete profile (my mom)
     Only a few connections
     Auto-generated URL
     No: job title, job history, recommendations, groups
   Complete profile (mine)
     Connections, recommendations, groups, events,
      discussions
     100% complete
     Current
     Frequent status updates
  Yours?


PCC Employment Outreach Event                                                                    12
LinkedIn Training: Improve your profile on the world’s largest business network


 Complete your profile, add custom touches
   Work to maintain a “100% complete” profile
   Ask for, and give, recommendations (be specific)
   Use a quality description in your title
    (your “personal brand”)
   Keep status current, post updates
   Avoid mention of religion, politics, sex
   Use a business-appropriate photo
   Stealth mode job searching: Your name > Settings > PRIVACY
    CONTROLS > Turn on/off your activity broadcasts




PCC Employment Outreach Event                                                                    13
LinkedIn Training: Improve your profile on the world’s largest business network


 Invite and respond with a personal touch
   Customize each LinkedIn invitation
     Avoid the generic “canned” message
     Craft a custom, personal invitation message, mention how you met
      “It was great working with you at ABC Company. I invite you to join my
      professional network on LinkedIn.”
   After the invitation is accepted, send a personal response “I am pleased
    to connect our professional networks on LinkedIn” and offer to help them
   It’s about them, not you
   Use the Contact Info > Contact Notes section for private memory-jogging
    information to keep track of how and when you met, when you connected
    on LinkedIn, shared interests
   Create and use Tags



PCC Employment Outreach Event                                                                    14
LinkedIn Training: Improve your profile on the world’s largest business network


 Action items to improve your profile
  1. Strive for 100% complete
  2. Customize your URL www.linkedin.com/in/barriebyron
  3. Craft a qualified “title”
  4. Write a detailed, current, personalized essence-of-you summary
  5. Use results-oriented job descriptions
  6. Grow your network: build your connections (30K max), communicate
  7. Give one-click endorsements
  8. Give detailed, thoughtful recommendations (give 25)
  9. Ask for recommendations (strive for at least 25)
  10. Join groups: at least 5, and up to 25
        College alumni, hobby, past employers, school,
         technology, industry, professional association,
         networking, STC, and so on
PCC Employment Outreach Event                                                                    15
LinkedIn Training: Improve your profile on the world’s largest business network


 Getting “in” and resources
  LinkedIn levels of membership
  Free is good! Free is great!
  Job Seekers




PCC Employment Outreach Event                                                                    16
LinkedIn Training: Improve your profile on the world’s largest business network


 Additional resources
   LinkedIn Learning Center http://learn.linkedin.com/what-is-linkedin/
   Answers http://www.linkedin.com/answers/
   LinkedIn Maps http://inmaps.linkedinlabs.com/faq
   Privacy http://learn.linkedin.com/settings/
   Password: be secure! Unique password. Security breach June 2012.
   Industry thought leader blogs




PCC Employment Outreach Event                                                                    17
LinkedIn Training: Improve your profile on the world’s largest business network


 Other social media tools + keep in touch
   Google+
   Email
      Provider-agnostic (gmail, ymail)
      Professional
      Self-describing address
   Twitter
   Facebook: ensure your profile is private or keep it G-rated
   Pinterest, others

  Questions?
                     Keep in touch. Connect and converse often!
                            www.linkedin.com/in/barriebyron

PCC Employment Outreach Event                                                                    18

More Related Content

What's hot

Developing your personal and business brand
Developing your personal and business brandDeveloping your personal and business brand
Developing your personal and business brandFaizan M. Syed
 
How To Use Linkedin And Make It Work For You
How To Use Linkedin And Make It Work For YouHow To Use Linkedin And Make It Work For You
How To Use Linkedin And Make It Work For YouD. Yang
 
Linkedin for professional development
Linkedin for professional developmentLinkedin for professional development
Linkedin for professional developmentWesley Jordan
 
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job SearchGlobal Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job SearchKelly Quattlebaum
 
The Boardroom Social Media Basics
The Boardroom Social Media BasicsThe Boardroom Social Media Basics
The Boardroom Social Media BasicsMichael W. Young
 
Social Media & Job Search
Social Media & Job SearchSocial Media & Job Search
Social Media & Job Searchellenshulman
 
How to Web 2.0: Hands-On Guidance to Social Networking and New Technologies f...
How to Web 2.0: Hands-On Guidance to Social Networking and New Technologies f...How to Web 2.0: Hands-On Guidance to Social Networking and New Technologies f...
How to Web 2.0: Hands-On Guidance to Social Networking and New Technologies f...Leora Maccabee
 
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA FirmLinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firmmitch miles
 
KSU Coles: Employ LinkedIn in Your Job Search
KSU Coles: Employ LinkedIn in Your Job SearchKSU Coles: Employ LinkedIn in Your Job Search
KSU Coles: Employ LinkedIn in Your Job SearchKelly Quattlebaum
 
Spc 112-02 linkein presentation2
Spc 112-02 linkein presentation2Spc 112-02 linkein presentation2
Spc 112-02 linkein presentation2tslovetowork
 
LinkedIn Career and Personal Development
LinkedIn Career and Personal DevelopmentLinkedIn Career and Personal Development
LinkedIn Career and Personal DevelopmentFaizan M. Syed
 
How to build a strong brand on linkedin
How to build a strong brand on linkedinHow to build a strong brand on linkedin
How to build a strong brand on linkedinPearl Omotoyinbo
 
Referrals Get Hired - Speach 2013
Referrals Get Hired - Speach 2013Referrals Get Hired - Speach 2013
Referrals Get Hired - Speach 2013Jonathan Duarte
 

What's hot (17)

Developing your personal and business brand
Developing your personal and business brandDeveloping your personal and business brand
Developing your personal and business brand
 
How To Use Linkedin And Make It Work For You
How To Use Linkedin And Make It Work For YouHow To Use Linkedin And Make It Work For You
How To Use Linkedin And Make It Work For You
 
Linkedin for professional development
Linkedin for professional developmentLinkedin for professional development
Linkedin for professional development
 
The Low Down on LinkedIn - making it work for Real Estate Agents
The Low Down on LinkedIn - making it work for Real Estate AgentsThe Low Down on LinkedIn - making it work for Real Estate Agents
The Low Down on LinkedIn - making it work for Real Estate Agents
 
She Blogs Linked In July 7 2010
She Blogs Linked In July 7 2010She Blogs Linked In July 7 2010
She Blogs Linked In July 7 2010
 
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job SearchGlobal Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
 
Are You LinkedIn?
Are You LinkedIn?Are You LinkedIn?
Are You LinkedIn?
 
The Boardroom Social Media Basics
The Boardroom Social Media BasicsThe Boardroom Social Media Basics
The Boardroom Social Media Basics
 
Social Media & Job Search
Social Media & Job SearchSocial Media & Job Search
Social Media & Job Search
 
How to Web 2.0: Hands-On Guidance to Social Networking and New Technologies f...
How to Web 2.0: Hands-On Guidance to Social Networking and New Technologies f...How to Web 2.0: Hands-On Guidance to Social Networking and New Technologies f...
How to Web 2.0: Hands-On Guidance to Social Networking and New Technologies f...
 
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA FirmLinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
 
KSU Coles: Employ LinkedIn in Your Job Search
KSU Coles: Employ LinkedIn in Your Job SearchKSU Coles: Employ LinkedIn in Your Job Search
KSU Coles: Employ LinkedIn in Your Job Search
 
Getting LinkedIn
Getting LinkedInGetting LinkedIn
Getting LinkedIn
 
Spc 112-02 linkein presentation2
Spc 112-02 linkein presentation2Spc 112-02 linkein presentation2
Spc 112-02 linkein presentation2
 
LinkedIn Career and Personal Development
LinkedIn Career and Personal DevelopmentLinkedIn Career and Personal Development
LinkedIn Career and Personal Development
 
How to build a strong brand on linkedin
How to build a strong brand on linkedinHow to build a strong brand on linkedin
How to build a strong brand on linkedin
 
Referrals Get Hired - Speach 2013
Referrals Get Hired - Speach 2013Referrals Get Hired - Speach 2013
Referrals Get Hired - Speach 2013
 

Viewers also liked

Viewers also liked (20)

SD 1
SD 1SD 1
SD 1
 
Phillips Academy Inclusive Classroom Practices
Phillips Academy Inclusive Classroom PracticesPhillips Academy Inclusive Classroom Practices
Phillips Academy Inclusive Classroom Practices
 
Phillips Academy Courageous Conversations
Phillips Academy Courageous ConversationsPhillips Academy Courageous Conversations
Phillips Academy Courageous Conversations
 
Srt lamaran slatem
Srt lamaran slatemSrt lamaran slatem
Srt lamaran slatem
 
The Big Five - artikel VIVES150
The Big Five - artikel VIVES150The Big Five - artikel VIVES150
The Big Five - artikel VIVES150
 
Vives clubnieuws
Vives clubnieuwsVives clubnieuws
Vives clubnieuws
 
Las Herramientas de las CCSS
Las Herramientas de las CCSSLas Herramientas de las CCSS
Las Herramientas de las CCSS
 
Tijd voor creativiteit
Tijd voor creativiteitTijd voor creativiteit
Tijd voor creativiteit
 
Staged Home with Virtual Technology
Staged Home with Virtual TechnologyStaged Home with Virtual Technology
Staged Home with Virtual Technology
 
20130529 openstack cee_day_v6
20130529 openstack cee_day_v620130529 openstack cee_day_v6
20130529 openstack cee_day_v6
 
Virtually Staging your house for sale
Virtually Staging your house for saleVirtually Staging your house for sale
Virtually Staging your house for sale
 
COschool ipon2016
COschool ipon2016COschool ipon2016
COschool ipon2016
 
Esia karot power
Esia karot powerEsia karot power
Esia karot power
 
PP groep7b
PP groep7bPP groep7b
PP groep7b
 
Webinaire sur REACH de Science & Environnement
Webinaire sur REACH de Science & EnvironnementWebinaire sur REACH de Science & Environnement
Webinaire sur REACH de Science & Environnement
 
Gb tribune history & dispute
Gb tribune  history & disputeGb tribune  history & dispute
Gb tribune history & dispute
 
MNCs in India & Criticism
MNCs in India & CriticismMNCs in India & Criticism
MNCs in India & Criticism
 
AVEVA Plant
AVEVA PlantAVEVA Plant
AVEVA Plant
 
SCRM[1]
SCRM[1]SCRM[1]
SCRM[1]
 
Steps to prepare MTO (Material Take Off) in PDMS
Steps to prepare MTO (Material Take Off) in PDMSSteps to prepare MTO (Material Take Off) in PDMS
Steps to prepare MTO (Material Take Off) in PDMS
 

Similar to LinkedIn: Improving your profile on the world's largest business network

Optimizing LinkedIn for Technical Communication Job Searching and Network Bui...
Optimizing LinkedIn for Technical Communication Job Searching and Network Bui...Optimizing LinkedIn for Technical Communication Job Searching and Network Bui...
Optimizing LinkedIn for Technical Communication Job Searching and Network Bui...STC-Philadelphia Metro Chapter
 
5 Tips For Making Linked In Work For You
5 Tips For Making Linked In Work For You5 Tips For Making Linked In Work For You
5 Tips For Making Linked In Work For Youmarkkley
 
LinkedIn for CPAs
LinkedIn for CPAsLinkedIn for CPAs
LinkedIn for CPAsDave Hogan
 
Linkedintosuccessv1 124180538792 Phpapp01
Linkedintosuccessv1 124180538792 Phpapp01Linkedintosuccessv1 124180538792 Phpapp01
Linkedintosuccessv1 124180538792 Phpapp01Aalborg Universitet
 
Using LinkedIn for Business Development
Using LinkedIn for Business DevelopmentUsing LinkedIn for Business Development
Using LinkedIn for Business DevelopmentJay Massey
 
LinkedIn for Branding and Job Leads
LinkedIn for Branding and Job LeadsLinkedIn for Branding and Job Leads
LinkedIn for Branding and Job LeadsDiscoverAbility NJ
 
Free LinkedIn Resources for the Peace Corps Community and Beyond...
Free LinkedIn Resources for the Peace Corps Community and Beyond...Free LinkedIn Resources for the Peace Corps Community and Beyond...
Free LinkedIn Resources for the Peace Corps Community and Beyond...Mona Khalil (She-Her)
 
The Language of LinkedIn
The Language of LinkedInThe Language of LinkedIn
The Language of LinkedInFellow.app
 
TiE Institute Tourmalet Social Business "Leveraging Your Network"
TiE Institute Tourmalet Social Business "Leveraging Your Network"TiE Institute Tourmalet Social Business "Leveraging Your Network"
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
 
Using linked in barber_091613
Using linked in barber_091613Using linked in barber_091613
Using linked in barber_091613Paul Barber
 
Using LinkedIn as a Job Search Tool
Using LinkedIn as a Job Search ToolUsing LinkedIn as a Job Search Tool
Using LinkedIn as a Job Search Toolwaldenair
 
Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010Rick Stomphorst
 
LinkedIn Basics 101 Updated 1-10-2013
LinkedIn Basics 101 Updated 1-10-2013LinkedIn Basics 101 Updated 1-10-2013
LinkedIn Basics 101 Updated 1-10-2013grummanaa1c
 
Using Social Networks For Job Search
Using Social Networks For Job SearchUsing Social Networks For Job Search
Using Social Networks For Job Searchcarriage20
 
LinkedIn Tips and Tricks
LinkedIn Tips and TricksLinkedIn Tips and Tricks
LinkedIn Tips and TricksRebecca Feldman
 

Similar to LinkedIn: Improving your profile on the world's largest business network (20)

Optimizing LinkedIn for Technical Communication Job Searching and Network Bui...
Optimizing LinkedIn for Technical Communication Job Searching and Network Bui...Optimizing LinkedIn for Technical Communication Job Searching and Network Bui...
Optimizing LinkedIn for Technical Communication Job Searching and Network Bui...
 
5 Tips For Making Linked In Work For You
5 Tips For Making Linked In Work For You5 Tips For Making Linked In Work For You
5 Tips For Making Linked In Work For You
 
LinkedIn for CPAs
LinkedIn for CPAsLinkedIn for CPAs
LinkedIn for CPAs
 
Linked In Training
Linked In TrainingLinked In Training
Linked In Training
 
Linkedintosuccessv1 124180538792 Phpapp01
Linkedintosuccessv1 124180538792 Phpapp01Linkedintosuccessv1 124180538792 Phpapp01
Linkedintosuccessv1 124180538792 Phpapp01
 
Using LinkedIn for Business Development
Using LinkedIn for Business DevelopmentUsing LinkedIn for Business Development
Using LinkedIn for Business Development
 
Social media session
Social media sessionSocial media session
Social media session
 
LinkedIn for Branding and Job Leads
LinkedIn for Branding and Job LeadsLinkedIn for Branding and Job Leads
LinkedIn for Branding and Job Leads
 
Free LinkedIn Resources for the Peace Corps Community and Beyond...
Free LinkedIn Resources for the Peace Corps Community and Beyond...Free LinkedIn Resources for the Peace Corps Community and Beyond...
Free LinkedIn Resources for the Peace Corps Community and Beyond...
 
2nd Social media session
2nd Social media session2nd Social media session
2nd Social media session
 
Linkedin course :
Linkedin course : Linkedin course :
Linkedin course :
 
Linked In For Ceia
Linked In For CeiaLinked In For Ceia
Linked In For Ceia
 
The Language of LinkedIn
The Language of LinkedInThe Language of LinkedIn
The Language of LinkedIn
 
TiE Institute Tourmalet Social Business "Leveraging Your Network"
TiE Institute Tourmalet Social Business "Leveraging Your Network"TiE Institute Tourmalet Social Business "Leveraging Your Network"
TiE Institute Tourmalet Social Business "Leveraging Your Network"
 
Using linked in barber_091613
Using linked in barber_091613Using linked in barber_091613
Using linked in barber_091613
 
Using LinkedIn as a Job Search Tool
Using LinkedIn as a Job Search ToolUsing LinkedIn as a Job Search Tool
Using LinkedIn as a Job Search Tool
 
Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010
 
LinkedIn Basics 101 Updated 1-10-2013
LinkedIn Basics 101 Updated 1-10-2013LinkedIn Basics 101 Updated 1-10-2013
LinkedIn Basics 101 Updated 1-10-2013
 
Using Social Networks For Job Search
Using Social Networks For Job SearchUsing Social Networks For Job Search
Using Social Networks For Job Search
 
LinkedIn Tips and Tricks
LinkedIn Tips and TricksLinkedIn Tips and Tricks
LinkedIn Tips and Tricks
 

More from Barrie Byron

Mastering LinkedIn: Professional identity, insights, everywhere
Mastering LinkedIn: Professional identity, insights, everywhereMastering LinkedIn: Professional identity, insights, everywhere
Mastering LinkedIn: Professional identity, insights, everywhereBarrie Byron
 
It's good for you!
It's good for you!It's good for you!
It's good for you!Barrie Byron
 
Using the Power of LinkedIn
Using the Power of LinkedIn Using the Power of LinkedIn
Using the Power of LinkedIn Barrie Byron
 
10 Habits to Advance Your Career and Change Your Life
10 Habits to Advance Your Career and Change Your Life10 Habits to Advance Your Career and Change Your Life
10 Habits to Advance Your Career and Change Your LifeBarrie Byron
 
New Job Marketing by Ed Andriessen
New Job Marketing by Ed AndriessenNew Job Marketing by Ed Andriessen
New Job Marketing by Ed AndriessenBarrie Byron
 
Removing the You're Overqualified Barrier by Michelle Lewis
Removing the You're Overqualified Barrier by Michelle LewisRemoving the You're Overqualified Barrier by Michelle Lewis
Removing the You're Overqualified Barrier by Michelle LewisBarrie Byron
 
Communication Culture: Resolving Conflict and Leveraging Feedback
Communication Culture: Resolving Conflict and Leveraging FeedbackCommunication Culture: Resolving Conflict and Leveraging Feedback
Communication Culture: Resolving Conflict and Leveraging FeedbackBarrie Byron
 

More from Barrie Byron (8)

Mastering LinkedIn: Professional identity, insights, everywhere
Mastering LinkedIn: Professional identity, insights, everywhereMastering LinkedIn: Professional identity, insights, everywhere
Mastering LinkedIn: Professional identity, insights, everywhere
 
It's good for you!
It's good for you!It's good for you!
It's good for you!
 
Its good for you
Its good for youIts good for you
Its good for you
 
Using the Power of LinkedIn
Using the Power of LinkedIn Using the Power of LinkedIn
Using the Power of LinkedIn
 
10 Habits to Advance Your Career and Change Your Life
10 Habits to Advance Your Career and Change Your Life10 Habits to Advance Your Career and Change Your Life
10 Habits to Advance Your Career and Change Your Life
 
New Job Marketing by Ed Andriessen
New Job Marketing by Ed AndriessenNew Job Marketing by Ed Andriessen
New Job Marketing by Ed Andriessen
 
Removing the You're Overqualified Barrier by Michelle Lewis
Removing the You're Overqualified Barrier by Michelle LewisRemoving the You're Overqualified Barrier by Michelle Lewis
Removing the You're Overqualified Barrier by Michelle Lewis
 
Communication Culture: Resolving Conflict and Leveraging Feedback
Communication Culture: Resolving Conflict and Leveraging FeedbackCommunication Culture: Resolving Conflict and Leveraging Feedback
Communication Culture: Resolving Conflict and Leveraging Feedback
 

Recently uploaded

Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsMd Shaifullar Rabbi
 
Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfaudhinafh1
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfKen Fuller
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdfEducationView
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxsheenam bansal
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................calvinjamesmappala
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfVISHNURAJSSNSCEAD
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxAnuragBhakuni4
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP InternationalManu Mitra
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfoliomoaaz el-shayeb
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsJulia Kaye
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxJagrutiSononee
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?StrengthsTheatre
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashonHolloway
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FaHaD .H. NooR
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Md Shaifullar Rabbi
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFJulia Kaye
 

Recently uploaded (17)

Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
 
Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdf
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdf
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptx
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfolio
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffs
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - Priv
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
 

LinkedIn: Improving your profile on the world's largest business network

  • 1. LinkedIn Training: Improve your profile on the world’s largest business network Barrie Byron  More than 20 years in the professional communication industry  Active member and volunteer leader in many organizations  Society for Technical Communication (STC) Associate Fellow STC Palm Beaches Chapter STC Philadelphia Metro Chapter STC Greater New York and Philadelphia Regional TechComm Competition STC International Summit Awards  Toastmasters International Advanced Communicator Gold (ACG), Advanced Leader District 38 Public Relations Officer (150 clubs, 4,000 members) Princeton Toastmasters VP Public Relations  LinkedIn Enthusiastic participant, charter member PCC Employment Outreach Event 1
  • 2. LinkedIn Training: Improve your profile on the world’s largest business network LinkedIn Corporation (NYSE: LNKD) is a social networking website for people in professional occupations. The world’s largest business network  2002: Founded  2003: Launched  2006: Profitable  2012: Reportedly worth $1.575 billion 2013: More than 200 million registered users in more than 200 countries and territories (was: 135 million Nov. 2011; 175 million Nov. 2012 ) Are you in? PCC Employment Outreach Event 2
  • 3. LinkedIn Training: Improve your profile on the world’s largest business network Networking is having 2-way conversations  Networking is simply having conversations with people that you know As job seekers, networking might be perceived as looking for a job As knowledge seekers, networking can be finding answers to the questions we have As professionals, networking is staying engaged with our connections  LinkedIn, and all networking, is a 2-way conversation Respond and react Initiate and customize Personalize your communication, always use a person’s name and address their interests and mention your common interests PCC Employment Outreach Event 3
  • 4. LinkedIn Training: Improve your profile on the world’s largest business network My favorite things that LinkedIn lets us do  Connect with former colleagues, even when contact information and email addresses change  Communicate with relevant LinkedIn members, even if you are not directly connected  Track relationships  Sort our connections by geography, tags, industry, company, and so on  Document our growing skill base (the stuff we know and are good at)  Verify our track record  Validate our reputation and articulate our individual qualities One-click endorsements Written recommendations Clients, colleagues, presentations, publications, and so on PCC Employment Outreach Event 4
  • 5. LinkedIn Training: Improve your profile on the world’s largest business network LinkedIn: it’s more than our connections  Profile  Contacts  Companies  Groups  Jobs  Questions  Discussions  Thought leaders  News, blogs, answers, applications… and more! PCC Employment Outreach Event 5
  • 6. LinkedIn Training: Improve your profile on the world’s largest business network Companies   Conduct advanced searches Geography, industry, hiring, size, connection relationships  Review careers section, connections  Dynamics and staffing  Where did employees come from?  Where did former employees go to?  Check your prospective manager's recommendations  Research the company (news, new titles)  Find the person who had the job that you are interviewing for PCC Employment Outreach Event 6
  • 7. LinkedIn Training: Improve your profile on the world’s largest business network Your profile: enhance your search engine results  Do a web search on your name; then optimize your profile to improve search results  Add your website, blog, twitter, and other links to your LinkedIn profile  Add your volunteer leadership roles to current positions  Include your name or descriptive terms in the link Websites barriebyron.wordpress.com not blog not Personal website Your descriptive link creates instant search-engine optimization  Ensure that your public profile setting is set to “Full View”  Use LinkedIn applications to share more information (blogs, slide shares, publications) PCC Employment Outreach Event 7
  • 8. LinkedIn Training: Improve your profile on the world’s largest business network Jobs: Increase the relevancy of your search  Jobs > Find Jobs Sign up for email alerts  Look for jobs by company  Prepare for job or knowledge quest interviews Find out about the people that you are meeting  Gauge the health of a company  See who is viewing your profile  Keep your status current  Participate and engage with your network  Read and participate in LinkedIn Job Search questions and answers PCC Employment Outreach Event 8
  • 9. LinkedIn Training: Improve your profile on the world’s largest business network Search: for people like you, where do they work?  Find people with educational and work experience like yours to see where they work  People > Advanced search Zip code Key words Job title (current or past) Company (current or past) School PCC Employment Outreach Event 9
  • 10. LinkedIn Training: Improve your profile on the world’s largest business network Apply for the job  Apply Now button Use LinkedIn to apply Add a personal cover letter Reuse the same posted resume  Apply on Company Website button Follow established company procedure  Track your activity and job applications Spreadsheet: date, contact, title, what you said in your letter PCC Employment Outreach Event 10
  • 11. LinkedIn Training: Improve your profile on the world’s largest business network Participate: Comment on status updates  Send congratulatory messages for new jobs and other status updates  Status updates appear on the Home > LinkedIn Home page Enable or disable status update notification emails  All social media is (or should be) a two-way conversation  Comments and “like” are good ways to stay in touch Don't be pushy about promoting yourself It's more important to let your contacts know you're around and active Make it about them, you are commenting on their status PCC Employment Outreach Event 11
  • 12. LinkedIn Training: Improve your profile on the world’s largest business network Profiles: Models  Incomplete profile (my mom) Only a few connections Auto-generated URL No: job title, job history, recommendations, groups  Complete profile (mine) Connections, recommendations, groups, events, discussions 100% complete Current Frequent status updates Yours? PCC Employment Outreach Event 12
  • 13. LinkedIn Training: Improve your profile on the world’s largest business network Complete your profile, add custom touches  Work to maintain a “100% complete” profile  Ask for, and give, recommendations (be specific)  Use a quality description in your title (your “personal brand”)  Keep status current, post updates  Avoid mention of religion, politics, sex  Use a business-appropriate photo  Stealth mode job searching: Your name > Settings > PRIVACY CONTROLS > Turn on/off your activity broadcasts PCC Employment Outreach Event 13
  • 14. LinkedIn Training: Improve your profile on the world’s largest business network Invite and respond with a personal touch  Customize each LinkedIn invitation Avoid the generic “canned” message Craft a custom, personal invitation message, mention how you met “It was great working with you at ABC Company. I invite you to join my professional network on LinkedIn.”  After the invitation is accepted, send a personal response “I am pleased to connect our professional networks on LinkedIn” and offer to help them  It’s about them, not you  Use the Contact Info > Contact Notes section for private memory-jogging information to keep track of how and when you met, when you connected on LinkedIn, shared interests  Create and use Tags PCC Employment Outreach Event 14
  • 15. LinkedIn Training: Improve your profile on the world’s largest business network Action items to improve your profile 1. Strive for 100% complete 2. Customize your URL www.linkedin.com/in/barriebyron 3. Craft a qualified “title” 4. Write a detailed, current, personalized essence-of-you summary 5. Use results-oriented job descriptions 6. Grow your network: build your connections (30K max), communicate 7. Give one-click endorsements 8. Give detailed, thoughtful recommendations (give 25) 9. Ask for recommendations (strive for at least 25) 10. Join groups: at least 5, and up to 25  College alumni, hobby, past employers, school, technology, industry, professional association, networking, STC, and so on PCC Employment Outreach Event 15
  • 16. LinkedIn Training: Improve your profile on the world’s largest business network Getting “in” and resources LinkedIn levels of membership Free is good! Free is great! Job Seekers PCC Employment Outreach Event 16
  • 17. LinkedIn Training: Improve your profile on the world’s largest business network Additional resources  LinkedIn Learning Center http://learn.linkedin.com/what-is-linkedin/  Answers http://www.linkedin.com/answers/  LinkedIn Maps http://inmaps.linkedinlabs.com/faq  Privacy http://learn.linkedin.com/settings/  Password: be secure! Unique password. Security breach June 2012.  Industry thought leader blogs PCC Employment Outreach Event 17
  • 18. LinkedIn Training: Improve your profile on the world’s largest business network Other social media tools + keep in touch  Google+  Email  Provider-agnostic (gmail, ymail)  Professional  Self-describing address  Twitter  Facebook: ensure your profile is private or keep it G-rated  Pinterest, others Questions? Keep in touch. Connect and converse often! www.linkedin.com/in/barriebyron PCC Employment Outreach Event 18

Editor's Notes

  1. Assets is the range of skills, abilities and expertise that you have acquired and developed in your life. They are part of your personal file:
  2. Example: a programmer would use search keywords such as "Ruby on Rails," "C++," "Python," "Java," and "evangelist" to find out where other programmers with these skills work. Knowing that you went to the same school, plays hockey, or shares acquaintances is a lot better than an awkward silence after, "I'm doing fine, thank you. “ Gauge health of company - Former employees usually give more candid opinions about a company's prospects than someone who's still on board
  3. What you can do as an individual LinkedIn user Comment on status updates. This is a good way to stay in touch with current and past clients. Don't be too pushy by promoting your services. It's more important to let your contacts know you're around and active. Search groups related to your field. If you want a leg up before meeting with a potential customer or client, you can search forums related to your company. That way you'll know the kind of questions customers are asking in advance of a sales pitch. It also helps to stay active in those groups to get your name out there. (You can search for groups in the drop down menu located on LinkedIn's main search bar.) Ask for recommendations from clients. If you receive a complimentary note from a client, it never hurts to ask them if they would add that under your LinkedIn profile's recommendations. This will give prospective clients a good idea what it's like to work with you. Make sure your profile is complete. You never know if someone is searching for you. If your LinkedIn profile doesn't give visitors a full picture of your professional history, you could end up losing a new contact without even knowing it. Read more: http://www.businessinsider.com/linkedin-crm-2012-1#ixzz1iVBvpbtW