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LinkedIn: Improving your profile on the world's largest business network

Presentation delivered at the second annual PCC Employment Outreach Event, An all welcome, all community, all about getting employed free conference for PA and NJ residents. Presentation includes tips on improving your LinkedIn profile with specific changes and strategies to stay engaged with your network.

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LinkedIn: Improving your profile on the world's largest business network

  1. 1. LinkedIn Training: Improve your profile on the world’s largest business network Barrie Byron  More than 20 years in the professional communication industry  Active member and volunteer leader in many organizations  Society for Technical Communication (STC) Associate Fellow STC Palm Beaches Chapter STC Philadelphia Metro Chapter STC Greater New York and Philadelphia Regional TechComm Competition STC International Summit Awards  Toastmasters International Advanced Communicator Gold (ACG), Advanced Leader District 38 Public Relations Officer (150 clubs, 4,000 members) Princeton Toastmasters VP Public Relations  LinkedIn Enthusiastic participant, charter memberPCC Employment Outreach Event 1
  2. 2. LinkedIn Training: Improve your profile on the world’s largest business network LinkedIn Corporation (NYSE: LNKD) is a social networking website for people in professional occupations. The world’s largest business network  2002: Founded  2003: Launched  2006: Profitable  2012: Reportedly worth $1.575 billion 2013: More than 200 million registered users in more than 200 countries and territories (was: 135 million Nov. 2011; 175 million Nov. 2012 ) Are you in?PCC Employment Outreach Event 2
  3. 3. LinkedIn Training: Improve your profile on the world’s largest business network Networking is having 2-way conversations  Networking is simply having conversations with people that you know As job seekers, networking might be perceived as looking for a job As knowledge seekers, networking can be finding answers to the questions we have As professionals, networking is staying engaged with our connections  LinkedIn, and all networking, is a 2-way conversation Respond and react Initiate and customize Personalize your communication, always use a person’s name and address their interests and mention your common interestsPCC Employment Outreach Event 3
  4. 4. LinkedIn Training: Improve your profile on the world’s largest business network My favorite things that LinkedIn lets us do  Connect with former colleagues, even when contact information and email addresses change  Communicate with relevant LinkedIn members, even if you are not directly connected  Track relationships  Sort our connections by geography, tags, industry, company, and so on  Document our growing skill base (the stuff we know and are good at)  Verify our track record  Validate our reputation and articulate our individual qualities One-click endorsements Written recommendations Clients, colleagues, presentations, publications, and so onPCC Employment Outreach Event 4
  5. 5. LinkedIn Training: Improve your profile on the world’s largest business network LinkedIn: it’s more than our connections  Profile  Contacts  Companies  Groups  Jobs  Questions  Discussions  Thought leaders  News, blogs, answers, applications… and more!PCC Employment Outreach Event 5
  6. 6. LinkedIn Training: Improve your profile on the world’s largest business network Companies   Conduct advanced searches Geography, industry, hiring, size, connection relationships  Review careers section, connections  Dynamics and staffing  Where did employees come from?  Where did former employees go to?  Check your prospective managers recommendations  Research the company (news, new titles)  Find the person who had the job that you are interviewing forPCC Employment Outreach Event 6
  7. 7. LinkedIn Training: Improve your profile on the world’s largest business network Your profile: enhance your search engine results  Do a web search on your name; then optimize your profile to improve search results  Add your website, blog, twitter, and other links to your LinkedIn profile  Add your volunteer leadership roles to current positions  Include your name or descriptive terms in the link Websites barriebyron.wordpress.com not blog not Personal website Your descriptive link creates instant search-engine optimization  Ensure that your public profile setting is set to “Full View”  Use LinkedIn applications to share more information (blogs, slide shares, publications)PCC Employment Outreach Event 7
  8. 8. LinkedIn Training: Improve your profile on the world’s largest business network Jobs: Increase the relevancy of your search  Jobs > Find Jobs Sign up for email alerts  Look for jobs by company  Prepare for job or knowledge quest interviews Find out about the people that you are meeting  Gauge the health of a company  See who is viewing your profile  Keep your status current  Participate and engage with your network  Read and participate in LinkedIn Job Search questions and answersPCC Employment Outreach Event 8
  9. 9. LinkedIn Training: Improve your profile on the world’s largest business network Search: for people like you, where do they work?  Find people with educational and work experience like yours to see where they work  People > Advanced search Zip code Key words Job title (current or past) Company (current or past) SchoolPCC Employment Outreach Event 9
  10. 10. LinkedIn Training: Improve your profile on the world’s largest business network Apply for the job  Apply Now button Use LinkedIn to apply Add a personal cover letter Reuse the same posted resume  Apply on Company Website button Follow established company procedure  Track your activity and job applications Spreadsheet: date, contact, title, what you said in your letterPCC Employment Outreach Event 10
  11. 11. LinkedIn Training: Improve your profile on the world’s largest business network Participate: Comment on status updates  Send congratulatory messages for new jobs and other status updates  Status updates appear on the Home > LinkedIn Home page Enable or disable status update notification emails  All social media is (or should be) a two-way conversation  Comments and “like” are good ways to stay in touch Dont be pushy about promoting yourself Its more important to let your contacts know youre around and active Make it about them, you are commenting on their statusPCC Employment Outreach Event 11
  12. 12. LinkedIn Training: Improve your profile on the world’s largest business network Profiles: Models  Incomplete profile (my mom) Only a few connections Auto-generated URL No: job title, job history, recommendations, groups  Complete profile (mine) Connections, recommendations, groups, events, discussions 100% complete Current Frequent status updates Yours?PCC Employment Outreach Event 12
  13. 13. LinkedIn Training: Improve your profile on the world’s largest business network Complete your profile, add custom touches  Work to maintain a “100% complete” profile  Ask for, and give, recommendations (be specific)  Use a quality description in your title (your “personal brand”)  Keep status current, post updates  Avoid mention of religion, politics, sex  Use a business-appropriate photo  Stealth mode job searching: Your name > Settings > PRIVACY CONTROLS > Turn on/off your activity broadcastsPCC Employment Outreach Event 13
  14. 14. LinkedIn Training: Improve your profile on the world’s largest business network Invite and respond with a personal touch  Customize each LinkedIn invitation Avoid the generic “canned” message Craft a custom, personal invitation message, mention how you met “It was great working with you at ABC Company. I invite you to join my professional network on LinkedIn.”  After the invitation is accepted, send a personal response “I am pleased to connect our professional networks on LinkedIn” and offer to help them  It’s about them, not you  Use the Contact Info > Contact Notes section for private memory-jogging information to keep track of how and when you met, when you connected on LinkedIn, shared interests  Create and use TagsPCC Employment Outreach Event 14
  15. 15. LinkedIn Training: Improve your profile on the world’s largest business network Action items to improve your profile 1. Strive for 100% complete 2. Customize your URL www.linkedin.com/in/barriebyron 3. Craft a qualified “title” 4. Write a detailed, current, personalized essence-of-you summary 5. Use results-oriented job descriptions 6. Grow your network: build your connections (30K max), communicate 7. Give one-click endorsements 8. Give detailed, thoughtful recommendations (give 25) 9. Ask for recommendations (strive for at least 25) 10. Join groups: at least 5, and up to 25  College alumni, hobby, past employers, school, technology, industry, professional association, networking, STC, and so onPCC Employment Outreach Event 15
  16. 16. LinkedIn Training: Improve your profile on the world’s largest business network Getting “in” and resources LinkedIn levels of membership Free is good! Free is great! Job SeekersPCC Employment Outreach Event 16
  17. 17. LinkedIn Training: Improve your profile on the world’s largest business network Additional resources  LinkedIn Learning Center http://learn.linkedin.com/what-is-linkedin/  Answers http://www.linkedin.com/answers/  LinkedIn Maps http://inmaps.linkedinlabs.com/faq  Privacy http://learn.linkedin.com/settings/  Password: be secure! Unique password. Security breach June 2012.  Industry thought leader blogsPCC Employment Outreach Event 17
  18. 18. LinkedIn Training: Improve your profile on the world’s largest business network Other social media tools + keep in touch  Google+  Email  Provider-agnostic (gmail, ymail)  Professional  Self-describing address  Twitter  Facebook: ensure your profile is private or keep it G-rated  Pinterest, others Questions? Keep in touch. Connect and converse often! www.linkedin.com/in/barriebyronPCC Employment Outreach Event 18

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