SlideShare a Scribd company logo
1 of 24
Download to read offline
21
CONTENT marketing
      GOALS
    BY FELDMAN CREATIVE
01
DELIVER HELP
TO those who
   want it
02
earn authority
    in your
   industry
03 build
    strong
relationships
04 form
  Strategic
partnerships
05build
trust and
 rapport
06
get discovered
      via
    search
07
   generate
 traffic with
inbound links
08
    LISTEN to
and learn about
 customer needs
09
address concerns
  and overcome
   objections
10
   position
your productS
  and company
11
 better
qualify
  leads
12Build
customer
 loyalty
13
   nurture
    leads
strategically
14
   Up-sell and
  cross-selL to
increase revenue
15foster
recommendations
 and referrals
16
   PROMOTE
 sharing to
expand reach
17
     reduce
customer service
      costs
18
    test new
 business ideas
and initiatives
19
    TEST and
refine marketing
    messages
20
    enable
 customers to
create content
21
     build a
marketing culture
 in your company
GO
fight! win!
> click
  feldman
 creative
  content/copy/creative




 www.feldmancreative.com

More Related Content

What's hot

How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting, How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting,
Niall Devitt
Ā 

What's hot (20)

SEO & Content: How to Build More Than Just Links
SEO & Content: How to Build More Than Just LinksSEO & Content: How to Build More Than Just Links
SEO & Content: How to Build More Than Just Links
Ā 
Genius Strategies for Engaging Followers through Social Media
Genius Strategies for Engaging Followers through Social MediaGenius Strategies for Engaging Followers through Social Media
Genius Strategies for Engaging Followers through Social Media
Ā 
How to Achieve Face-Melting Content Marketing ROI
How to Achieve Face-Melting Content Marketing ROI How to Achieve Face-Melting Content Marketing ROI
How to Achieve Face-Melting Content Marketing ROI
Ā 
How to WIN at Cannes
How to WIN at CannesHow to WIN at Cannes
How to WIN at Cannes
Ā 
Masterclass: Advanced Strategies on LinkedIn [New York]
Masterclass: Advanced Strategies on LinkedIn [New York]Masterclass: Advanced Strategies on LinkedIn [New York]
Masterclass: Advanced Strategies on LinkedIn [New York]
Ā 
Selling in a Social World - FinanceConnect 2015
Selling in a Social World - FinanceConnect 2015Selling in a Social World - FinanceConnect 2015
Selling in a Social World - FinanceConnect 2015
Ā 
Webinar: How to Achieve Thought Leadership on LinkedIn
Webinar: How to Achieve Thought Leadership on LinkedInWebinar: How to Achieve Thought Leadership on LinkedIn
Webinar: How to Achieve Thought Leadership on LinkedIn
Ā 
12 Months of Content Marketing Ideas for SlideShare
12 Months of Content Marketing Ideas for SlideShare12 Months of Content Marketing Ideas for SlideShare
12 Months of Content Marketing Ideas for SlideShare
Ā 
Digital Marketing Director Visual Portfolio
Digital Marketing Director Visual PortfolioDigital Marketing Director Visual Portfolio
Digital Marketing Director Visual Portfolio
Ā 
5 Steps to Boosting Recruitment Agencyā€™s Brand Through Content
5 Steps to Boosting Recruitment Agencyā€™s Brand Through Content5 Steps to Boosting Recruitment Agencyā€™s Brand Through Content
5 Steps to Boosting Recruitment Agencyā€™s Brand Through Content
Ā 
5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation
Ā 
Lead Generation with LinkedIn
Lead Generation with LinkedIn Lead Generation with LinkedIn
Lead Generation with LinkedIn
Ā 
Maximizing your LinkedIn Profile: From Setup to Success
Maximizing your LinkedIn Profile: From Setup to Success Maximizing your LinkedIn Profile: From Setup to Success
Maximizing your LinkedIn Profile: From Setup to Success
Ā 
How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting, How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting,
Ā 
Employer Branding Essentials: Tips on Becoming a Top Company from Cisco and L...
Employer Branding Essentials: Tips on Becoming a Top Company from Cisco and L...Employer Branding Essentials: Tips on Becoming a Top Company from Cisco and L...
Employer Branding Essentials: Tips on Becoming a Top Company from Cisco and L...
Ā 
Social Selling 101: The Fundamentals of Social Selling
Social Selling 101: The Fundamentals of Social SellingSocial Selling 101: The Fundamentals of Social Selling
Social Selling 101: The Fundamentals of Social Selling
Ā 
AMA Baltimore - Building Your Content Marketing Plan
AMA Baltimore - Building Your Content Marketing PlanAMA Baltimore - Building Your Content Marketing Plan
AMA Baltimore - Building Your Content Marketing Plan
Ā 
Generate More Leads Through Social Media
Generate More Leads Through Social Media Generate More Leads Through Social Media
Generate More Leads Through Social Media
Ā 
6-Step Guide to B2B Content Marketing that Works
6-Step Guide to B2B Content Marketing that Works6-Step Guide to B2B Content Marketing that Works
6-Step Guide to B2B Content Marketing that Works
Ā 
Social Selling 101
Social Selling 101Social Selling 101
Social Selling 101
Ā 

Viewers also liked

Viewers also liked (11)

How We Create High-Impact Content at Visually
How We Create High-Impact Content at VisuallyHow We Create High-Impact Content at Visually
How We Create High-Impact Content at Visually
Ā 
What Content Do Consumers Really Want?
What Content Do Consumers Really Want?What Content Do Consumers Really Want?
What Content Do Consumers Really Want?
Ā 
Forrester's Ryan Skinner on How to Optimize the Two Types of Content Marketing
Forrester's Ryan Skinner on How to Optimize the Two Types of Content MarketingForrester's Ryan Skinner on How to Optimize the Two Types of Content Marketing
Forrester's Ryan Skinner on How to Optimize the Two Types of Content Marketing
Ā 
Ambassadors Assemble! Making Your Community Your Brand's Superhero
Ambassadors Assemble! Making Your Community Your Brand's SuperheroAmbassadors Assemble! Making Your Community Your Brand's Superhero
Ambassadors Assemble! Making Your Community Your Brand's Superhero
Ā 
How to Become a Stronger Storyteller
How to Become a Stronger StorytellerHow to Become a Stronger Storyteller
How to Become a Stronger Storyteller
Ā 
Personal Branding A-Z: 26 Milestones on The Road to Recogntition
Personal Branding A-Z: 26 Milestones on The Road to RecogntitionPersonal Branding A-Z: 26 Milestones on The Road to Recogntition
Personal Branding A-Z: 26 Milestones on The Road to Recogntition
Ā 
Word Power: 11 Techniques for Writing More Persuasive Copy
Word Power: 11 Techniques for Writing More Persuasive CopyWord Power: 11 Techniques for Writing More Persuasive Copy
Word Power: 11 Techniques for Writing More Persuasive Copy
Ā 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for Everything
Ā 
How to Write Clickass Presentations that Convert
How to Write Clickass Presentations that ConvertHow to Write Clickass Presentations that Convert
How to Write Clickass Presentations that Convert
Ā 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
Ā 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
Ā 

Similar to 21 Content Marketing Goals

Mbot may issue page 18
Mbot may issue page 18Mbot may issue page 18
Mbot may issue page 18
Shirley Buchanan
Ā 
Mbot may issue page18
Mbot may issue page18Mbot may issue page18
Mbot may issue page18
GlennDavisGroup
Ā 
Mastering the Acquisition Game Strategies for Winning New Clients
Mastering the Acquisition Game Strategies for Winning New ClientsMastering the Acquisition Game Strategies for Winning New Clients
Mastering the Acquisition Game Strategies for Winning New Clients
AccountSend.com
Ā 
grow-your-client-base
grow-your-client-basegrow-your-client-base
grow-your-client-base
Siobhan Ward
Ā 
Create demand for your LSP (OR Services) with your personal brand
Create demand for your LSP (OR Services) with your personal brandCreate demand for your LSP (OR Services) with your personal brand
Create demand for your LSP (OR Services) with your personal brand
Virginia Katsimpiri, MSc
Ā 

Similar to 21 Content Marketing Goals (20)

Scaling Your Home Services Business The Branding Blueprint
Scaling Your Home Services Business The Branding BlueprintScaling Your Home Services Business The Branding Blueprint
Scaling Your Home Services Business The Branding Blueprint
Ā 
Mbot may issue page 18
Mbot may issue page 18Mbot may issue page 18
Mbot may issue page 18
Ā 
Mbot may issue page18
Mbot may issue page18Mbot may issue page18
Mbot may issue page18
Ā 
Are You Losing Customers? The Importance of Building Brand Loyalty
Are You Losing Customers? The Importance of Building Brand LoyaltyAre You Losing Customers? The Importance of Building Brand Loyalty
Are You Losing Customers? The Importance of Building Brand Loyalty
Ā 
Lead generation
Lead generation Lead generation
Lead generation
Ā 
The power of branding iris world 2014
The power of branding   iris world 2014The power of branding   iris world 2014
The power of branding iris world 2014
Ā 
The power of branding iris world 2014
The power of branding   iris world 2014The power of branding   iris world 2014
The power of branding iris world 2014
Ā 
Mastering the Acquisition Game Strategies for Winning New Clients
Mastering the Acquisition Game Strategies for Winning New ClientsMastering the Acquisition Game Strategies for Winning New Clients
Mastering the Acquisition Game Strategies for Winning New Clients
Ā 
Brands Are Not Logos
Brands Are Not LogosBrands Are Not Logos
Brands Are Not Logos
Ā 
DIGITAL MARKETING CLASSES IN BANGALORE
DIGITAL MARKETING CLASSES IN BANGALOREDIGITAL MARKETING CLASSES IN BANGALORE
DIGITAL MARKETING CLASSES IN BANGALORE
Ā 
grow-your-client-base
grow-your-client-basegrow-your-client-base
grow-your-client-base
Ā 
B2B Lead Generation
B2B Lead GenerationB2B Lead Generation
B2B Lead Generation
Ā 
DIGITAL MARKETING CLASSES IN BANGALORE
DIGITAL MARKETING CLASSES IN BANGALOREDIGITAL MARKETING CLASSES IN BANGALORE
DIGITAL MARKETING CLASSES IN BANGALORE
Ā 
Why Is Lead Generation Important_.pptx
Why Is Lead Generation Important_.pptxWhy Is Lead Generation Important_.pptx
Why Is Lead Generation Important_.pptx
Ā 
Building A Brand Foundation
Building A Brand FoundationBuilding A Brand Foundation
Building A Brand Foundation
Ā 
Consult Australia Tasmania Seminar - Proactive Business Development
Consult Australia Tasmania Seminar - Proactive Business DevelopmentConsult Australia Tasmania Seminar - Proactive Business Development
Consult Australia Tasmania Seminar - Proactive Business Development
Ā 
Social Media Employee Advocacy 101
Social Media Employee Advocacy 101 Social Media Employee Advocacy 101
Social Media Employee Advocacy 101
Ā 
Create demand for your LSP (OR Services) with your personal brand
Create demand for your LSP (OR Services) with your personal brandCreate demand for your LSP (OR Services) with your personal brand
Create demand for your LSP (OR Services) with your personal brand
Ā 
5 Step Marketing Strategy | 2020 | B2B Service Industry
5 Step Marketing Strategy | 2020 | B2B Service Industry5 Step Marketing Strategy | 2020 | B2B Service Industry
5 Step Marketing Strategy | 2020 | B2B Service Industry
Ā 
Building Customer Inventory by Steve Cloward
Building Customer Inventory by Steve ClowardBuilding Customer Inventory by Steve Cloward
Building Customer Inventory by Steve Cloward
Ā 

More from Barry Feldman

More from Barry Feldman (20)

Fast Track Your Content Marketing Plan
Fast Track Your Content Marketing PlanFast Track Your Content Marketing Plan
Fast Track Your Content Marketing Plan
Ā 
The A-to-Z Guide to Writing Headlines for Online Content
The A-to-Z Guide to Writing Headlines for Online ContentThe A-to-Z Guide to Writing Headlines for Online Content
The A-to-Z Guide to Writing Headlines for Online Content
Ā 
The Five Pillars of Power Publishing
The Five Pillars of Power Publishing The Five Pillars of Power Publishing
The Five Pillars of Power Publishing
Ā 
The Road to Recognition - Personal Branding
The Road to Recognition - Personal BrandingThe Road to Recognition - Personal Branding
The Road to Recognition - Personal Branding
Ā 
Secrets of the Most Successful Bloggers
Secrets of the Most Successful BloggersSecrets of the Most Successful Bloggers
Secrets of the Most Successful Bloggers
Ā 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
Ā 
Personal Branding A to Z - 26 Milestones on The Road to Recognition
Personal Branding A to Z - 26 Milestones on The Road to RecognitionPersonal Branding A to Z - 26 Milestones on The Road to Recognition
Personal Branding A to Z - 26 Milestones on The Road to Recognition
Ā 
20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content
Ā 
The Content Marketerā€™s A to-Z Guide to Google Analytics
The Content Marketerā€™s A to-Z Guide to Google AnalyticsThe Content Marketerā€™s A to-Z Guide to Google Analytics
The Content Marketerā€™s A to-Z Guide to Google Analytics
Ā 
Free, Cheap and Easy Visual Marketing Tools
Free, Cheap and Easy Visual Marketing ToolsFree, Cheap and Easy Visual Marketing Tools
Free, Cheap and Easy Visual Marketing Tools
Ā 
21 Video Marketing Ideas for Small Business Budgets
21 Video Marketing Ideas for Small Business Budgets21 Video Marketing Ideas for Small Business Budgets
21 Video Marketing Ideas for Small Business Budgets
Ā 
125 Clickass Copywriting Tips
125 Clickass Copywriting Tips125 Clickass Copywriting Tips
125 Clickass Copywriting Tips
Ā 
Top Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 ResearchTop Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 Research
Ā 
How Do You Compare to Serious Business Bloggers?
How Do You Compare to Serious Business Bloggers?How Do You Compare to Serious Business Bloggers?
How Do You Compare to Serious Business Bloggers?
Ā 
Terrifying Content, Unbearable Torture
Terrifying Content, Unbearable TortureTerrifying Content, Unbearable Torture
Terrifying Content, Unbearable Torture
Ā 
Digital Marketing Basics
Digital Marketing Basics Digital Marketing Basics
Digital Marketing Basics
Ā 
30 Effective Social Media Tactics
30 Effective Social Media Tactics30 Effective Social Media Tactics
30 Effective Social Media Tactics
Ā 
30 Effective Social Media Tactics
30 Effective Social Media Tactics30 Effective Social Media Tactics
30 Effective Social Media Tactics
Ā 
Mastering SlideShare: The A-to-Z Guide
Mastering SlideShare: The A-to-Z GuideMastering SlideShare: The A-to-Z Guide
Mastering SlideShare: The A-to-Z Guide
Ā 
The A-to-Z Guide to SlideShare
The A-to-Z Guide to SlideShareThe A-to-Z Guide to SlideShare
The A-to-Z Guide to SlideShare
Ā 

Recently uploaded

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
Ā 
Call Girls In DLf Gurgaon āž„99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon āž„99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon āž„99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon āž„99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Ā 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
Ā 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
Ā 

Recently uploaded (20)

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Ā 
Call Girls In DLf Gurgaon āž„99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon āž„99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon āž„99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon āž„99902@11544 ( Best price)100% Genuine Escort In 24...
Ā 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Ā 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Ā 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
Ā 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Ā 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Ā 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Ā 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
Ā 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Ā 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
Ā 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Ā 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Ā 
B.COM Unit ā€“ 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit ā€“ 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit ā€“ 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit ā€“ 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Ā 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
Ā 
šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...
šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...
šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...
Ā 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Ā 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
Ā 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Ā 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Ā 

21 Content Marketing Goals