2. EVER WISH
YOU HAD THE
BEST MINDS IN
SOCIAL MEDIA
MARKETING
ON SPEED
DIAL?
Now you can... Kind of!
Wouldn't it be great to chat with Jeff Bullas
or Mark Schaefer and pick their brains about
the newest trends, tips and tools in social
media?
Whether you want to improve your social
media marketing, bring your brand to
YouTube or Snapchat, or stay up to date with
the newest social media marketing tips and
tools, 61 of the industry's best and brightest
have given their top social media tip that you
can access again and again.
3. GENERAL SOCIAL MEDIA
MARKETING TIPS
Measure everything on a daily, weekly & monthly basis.
@erikjfisher
Build real friendships with people on social.
@ErenMckay
Leaders need to be themselves on social media.
@Soffi_Propp
4. FACEBOOK MARKETING TIPS
Use #Facebook ads to increase the visibility of your posts.
@larrykim
All #Facebook posts should be either Images or Video.
@mike_allton
Start using Facebook Live video.
@GuyKawasaki
5. Check out successful
YouTube channels and
imitate what they are doing.
@joshrimer
Start your #YouTube
campaign by making a list of
100 potential video titles.
@owenhemsath
Pre-roll YouTube ads using
remarketing lists.
@edleake
of online marketers use
video content
YOUTUBE MARKETING TIPS
87%
6. Instead of sticking to
the 140 characters, hit
the camera icon and
record a short video.
You will build
relationships quicker
and STAND OUT in the
crowd.
@andrewandpete
Gain more highly
engaged followers on
Twitter by utilising
Twitter chats.
Get involved in a
popular chat like
#semrushchat and then
connect with the other
participants.
@Sam___Hurley
TWITTER MARKETING TIPS
Don’t use auto dms.
Automation has its
place but twitter is all
about building
relationships so
engage!
Behind every Twitter
handle is a human
being!
@TweetingGoddess
7. Use a trackable link in your Instagram profile to monitor
your conversions. @jenns_trends
INSTAGRAM MARKETING TIPS
Use Instagram Stories to expand on your posts.
@sociallysorted
Include a call to action in your Instagram bio.
@suebzimmerman
Find out who your Instagram audience is & create a
theme with them in mind. @misssarahq
8. PINTEREST MARKETING TIPS
Several images on Pinterest per post will
drive more eyeballs. @alisammeredith
of Pinterest users use the
platform to plan purchases..
93%
Embed your Pin in your blog sidebar to
gain more traffic. @Louise_Myers
Test Pinterest to see what works for you.
@coffeeandcrayon
Figure out what keywords you want to
rank high on in Pinterest. @acadizbennett
9. LinkedIn Marketing Tips
Over
80% of all
social
driven
B2B leads
are from
LinkedIn.
Use LinkedIn to increase your visibility on
Google. @swisschris
Know the theme of your story on LinkedIn.
@jeffkorhan
Repurpose your content into visually
interesting slide decks. @feldmancreative
Create a client-facing LinkedIn profile.
@JohnNemoPR
10. SNAPCHAT MARKETING TIPS
C O M P A N Y . C O M
Create a
consistent posting
schedule &
advertise it. Let
your audience
know when you’re
on Snapchat &
what they can
expect to see at
those times.
@owenhemsath
It’s vital that you
get front of screen
to allow your fans
to get to know
you some more.
Personalization is
hot right now in
social media as
we try to avoid
‘salesy’ copy &
call to actions.
Simply be yourself
& shine on
Snapchat.
@tweetsbyjsb
Be a real human
being on
Snapchat. When
you log on to
Snapchat, do your
best to be the
exact same
human being that
you are day in &
day out with the
other people in
your life.
@TheEricaBlair
Your stories
should have a
beginning, middle
& end.
Tell a story that is
authentic to you &
organic to the
app. There’s a
story waiting to
be told behind
even the most
monotonous of
tasks, make
Snapchat your
tool for telling it.
@tristantales
11. SOCIAL MEDIA MARKETING
TAKEAWAYS
Be yourself
Be social with your audience
Start utilizing social advertising
Begin creating video content
Find the social tools that are most
productive for you
12. Get all 61 social
media marketing
tips in all their
gory glory ...
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