Make the blog easy to
find. FLEX YOUR KNOW-HOW ¡ Don’t hide the blog. ¡ Invite readers to it— emphatically. ¡ Feature recent posts.
Be a crowd pleaser. GOT
PROOF? ¡ Enhance credibility. ¡ Employ social proof. ¡ testimonials, client logos, REviews, accredidations, accolades, ETC. ¡ “Join our 10,000 SUBSCRIBERS.“
IT’S ALL ABOUT CONVERSION ¡
¡ Landing page Your landing page is critical to your success. Not about helping readers find what they want—it’s about delivering it. ¡ “GateD.” ¡ Collect basic information With a form. ¡ We’re talking about opt-ins.
Make a keyword connection in
the headline. THE RIGHT PLACE? ¡ THE visitor comes with an expectation based on what he just clicked. ¡ Reiterate those words. ¡ Deliver Assurance.
Focus solely on the offer.
ONE REASON FOR BEING ¡ Don’t crosssell or upsell. ¡ Don’t offer links to sections of your website. ¡ No escape routes.