The Internet's only been around for 15 years. However, historians are already comparing it with the Renaissance and the industrial revolution. And even though 15 years isn't a long time, the Internet has evolved dramatically. Resulting in very significant changes in the lives of both consumers and advertisers. This introductory session describes the impact the Internet has had on different sectors, several of which we highlight. We delve deeper into some of these during the other sessions.
44. 1. They prize freedom and freedom of choice.
2. They want to customize things,
make them their own.
3. They’re natural collaborators,
who enjoy a conversation, not a lecture.
4. They’ll scrutinize you and your organization.
5. They insist on integrity.
6. They want to have fun, even at work and at school.
7. Speed is normal.
8. Innovation is part of life.
85. “The CD?
It’s dead. Good thing
the music industry is about more
than selling plastic discs.
Today’s artists have
surprising new ways
to reach fans and make a living.”
David Byrne, Talking Heads.
86.
87. Fund recording sessions
Manufacture product
Distribute product
Market product
Loan and advance money for expenses
(tours, videos, hair and makeup)
Advise and guide artists on their careers
and recordings
Handle the accounting
88. So with all
these changes,
what happens to
the labels?
149. Respondants who have received Respondants who prefer a certain
an online videoclip from friends type of video advertising format
150. Clearly this poses another challenge for
publishers, especially broadcast TV
networks. They must adapt as the
centralized analog model is disintegrating
in our new online, networked world.
151.
152.
153.
154.
155.
156.
157.
158.
159.
160.
161.
162.
163.
164.
165. What can products & services learn
from the Internet?
Web2.0 Electricity1.0
166.
167.
168.
169.
170.
171.
172.
173. I could imagine a smart garage
where I would plug in my car and
the computer handles it. I could
even make money by cost
shifting.... It solves energy
security, energy prices and job
creation...and by the way,
climate change.
Eric Schmidt - CEO Google
174. Music industry Gaming
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MEDIA ADVERTISING
Music industry Music industry
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Electricity
176. ... so you better
start preparing!
The Digital Natives are there!
And ready to start working for you.
Are you prepared?
How web2.0 is your business?
Are you ready to turn it upside-down?
Dare to ask ‘What would Google do?’