Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
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60. Why would brands consider
marketing on social platforms?
1. It’s a ready-made marketing platform
2. There’s a tremendous amount of buzz from
the media for this newest form of marketing
3. There’s lots of folks using social networks
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118. Digital Masters
66.807 unique visitors
8.854 members
272 teams
79.309 invititations
910 pictures uploaded
191 videos uploaded
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119. Learnings
1. Underestimated required participation
2. Multiple Languages
3. Cultural differences
4. User Friendliness/Registration threshold
5. Keep competion & platform separated
6. Do not invade other communities
7. More involvement demanded
8. Getting the sponsors involved is not easy
9. Teachers expected more helpful content
10. …
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126. “The concept of social networking
is evolving and morphing.
It’s now about
making the entire Web social
instead of just creating a ghetto of
destination sites where people
have to go to socialize.”
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127. So what can we learn from
social networks?
59
129. Google Friend Connect means more
people engaging more deeply with
your website -- and with each other.
61
130. Google Friend Connect means more Facebook Connect is the next evolution of
people engaging more deeply with Facebook Platform - enabling you to
your website -- and with each other. integrate the power of the Facebook
Platform into your own site.
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132. 1. Easy login
2. You are presented personalized tips & tricks
3. Your friends’ energy savings are shown
4. You publish your own progress to your friends’ news feed
5. You can compare & interact with your friends
immediately to exchange tips & tricks
6. You can compare your progress to the overall user
base on the criteria you want
7. You can contact your friend and send messages in a sec
8. Your privacy settings are respected
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134. ... time to update your skills!
Is your organization ready?
Think about the new functions we mentioned.
Save some for Social Media
Have a look at your Marketing Mix and be sure
to include Social Media Marketing.
Think again
Social Media Marketing is not your ordinary
marketing campaign. It requires continuous
and specific efforts.
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135. Download the Watch the Stay up to
slides presentation date
Continue the conversation on adnerds.be
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