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Co-creation and firm performance,[object Object],Innovation success enhancing effects of and motives for customer involvement,[object Object],September, 2010,[object Object],Arjan Tijmes,[object Object]
Summary Thesis Arjan Tijmes, Co-creation and Firm Performance, Twente University, Aug 2010,[object Object],Capgemini Consulting research,[object Object],Details,[object Object],Research question,[object Object],“To what extent has co-creation impact on firm performance through innovation success in large firms and what is the international position of large Dutch firms in respect to co-creation and innovation success?”,[object Object],Research title: Co-creation and Firm Performance ,[object Object],Graduate: Arjan Tijmes,[object Object],Twente University – MSc in Business Administration,[object Object],Research characteristics,[object Object],Illustration or graph,[object Object],Qualitative / quantitative: qualitative research,[object Object],Number of respondents: Secondary survey sample size 327, supplementary survey 50 and 2 interviews,[object Object],Research model,[object Object],Overall results,[object Object],Key findings & conclusion,[object Object],[object Object]

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Arjan Tijmes

  • 1.
  • 2.
  • 3. For an increased positive effect on innovation success, firms should combine low levels of co-creation with a higher number of involved functions and high levels of co-creation with few involved functions
  • 4. Co-creation activity is placed equally amongst functions such marketing/sales, service/support and product development functions while it is far less common in production and logistics organisation function
  • 5. Dutch firms are less active in co-creation in the NPD and service/support functions of the firm in comparison with firms worldwide
  • 6. Conclusion: There is no main effect of co-creation on innovation success, but that the moderating effect of the number and type of organizational functions involved does make this relation significant