The document announces the CCA Awards 2011 for co-creation initiatives from September 15-28. It provides definitions and selection criteria for three categories: customization, crowdsourcing, and community. For each category it describes characteristics, selection process, and typical outcomes. The process involves sharing initiatives from September 15-28, nominating favorites from September 30-October 17, voting for category nominees from October 20-November 7, and voting for the overall winner at the event. An expert jury will also select an additional winner. Examples of past initiatives are provided for each category.

1. CCA Awards 2011 – Share your initiatives From September 15th – September 28th

2. Share your co-creation initiative(s)…. Do you know great, exciting and cool co-creation initiatives? Check the category definitions to see whether your initiative is a customization, community or crowdsourcing initiative… Check whether your initiative is already on the long-list… If it is not….Share your initiative by posting the case title, brand & year of launch on the CCA Co-creation AwardsLinked-in Group… Co-creation initiatives for the CCA Awards 2011 can also include cases which were launched before 2011 and are still active…

3. Selectionprocess - CCA Co-creationAwards 2011 15th September – 28th September 15th November 30th September – 17th October 20th October – 7th November 1. Shareyourinitiatives 2. Nominateyourfavouriteinitiatives 3. Voteforfavouritecategorynominee 4. Votefor overall winner Upload your favourite initiatives via the Linked-In group discussion page. Spread the word to colleagues, friends and family. You can help nominate an initiative by sharing detailed information of your favourite initiative, as mentioned in the selection criteria (next slide). You can vote once in all three categories. The result will be; one winner for each category. At the event you can vote for the overall winner of the CCA Co-creation Awards 2011. An expert jury will select an additional winner from all nominated initiatives.

5. An open call from a firm to the collective intelligence of “the crowd” to complete a task, a solution to a problem, within a selected time span.

8. A set timeframe for the initiative

10. Centered around and structured by goals, topics or themes

11. High level of self-sustainability

12. Open timeframe

15. Level of personalization (e.g. number of product variables) vs. scale of market

16. Success of customization initiative (amount of website views, amount of products sold)

17. Amount of products actually produced or ideas / services implemented

18. Success of the crowdsourcing initiative (amount of website views, amount of participants, amount of products sold)

20. Crowdsourcing initiatives (1/2)

21. Crowdsourcing initiatives (2/2)

22. Community initiatives

23. Thanks for contributing… From end of September you can further help your favourite initiative to win the CCA Awards Spread the word… & keep checking the Linked-in Group CCA Co-creation Awards