This document discusses the digital transformation of NBAA's Business Aviation Magazine into a digital edition. It provides context on the magazine's history and traditional print distribution. It then outlines the reasons for creating a digital edition, including reaching a highly mobile audience. It details the new digital edition's expanded interactive content and mobile optimization. Metrics show strong initial engagement including high content views and time spent in the new digital format. The document demonstrates how the magazine successfully transitioned to digital to better serve its membership in a changing media landscape.

1. NBAA’s Business Aviation Magazine
Takes Flight into Digital[How the Digital Edition is Changing]

2. “An explosion of connectivity, and the
power it gives customers, is turning
companies upside down.”
-The Brand Flip by Marty Neumeier

3. “Industry is undergoing a massive
migration from a material-based
economy to a digital one.”
-The Brand Flip by Marty Neumeier

4. “The question isn’t whether your
company will be disrupted, but when.”
-The Brand Flip by Marty Neumeier

5. DigitalTransformation
Time for...

6. MagazineDigitalTransformation
- Why do you need a digital edition of your magazine?
- What is right for your organization?
- What does it need to be for your readers?
- What are the deployment options?
- How do you build and audience?

7. Digital Edition
Flippin’ PDF App

8. TheNBAAstory

9. The National Business Aviation Association is the leading organization for companies
that rely on general aviation aircraft to help make their businesses succeed. Founded in
1947, today NBAA represents more than 10,000 member companies.

10. The National Business Aviation Association is the leading organization for companies
that rely on general aviation aircraft to help make their businesses succeed. Founded in
1947, today NBAA represents more than 10,000 member companies.

11. The National Business Aviation Association is the leading organization for companies
that rely on general aviation aircraft to help make their businesses succeed. Founded in
1947, today NBAA represents more than 10,000 member companies.

12. The National Business Aviation Association is the leading organization for companies
that rely on general aviation aircraft to help make their businesses succeed. Founded in
1947, today NBAA represents more than 10,000 member companies.

13. BusinessAviation Magazine
Distribution:
• More than 26,000 print subscribers (employees of
member companies)
• Only NBAA members have full access to magazine
content in print and digital editions
• Bonus distribution at NBAA and industry events
In-depth coverage:
• Safety and aircraft operations
• Legislative and regulatory advocacy
• Career development and business management
The official magazine of NBAA

14. AudienceontheMoveHighly Mobile | Early Adopters | Constantly Traveling

15. The Official Member Publication of NBAA
PREMIERE
ISSUE
Business Aviation
™
Living in interesting times, the old saying
goes, brings challenges and opportunities.
The saying is certainly proving true for
business aviation. Since 9/11, our Member
Companies have responded admirably to
near-continuous demands to adapt to
changing security environments within the
United States and internationally. In the
coming months, we also will confront
attempts by the nation’s major airlines to
change the way the Federal Aviation
Administration is financed and run so that
the carriers pay less to operate in the aviation
system and control more of it. In the midst
of all this, the National Business Aviation
Association will mark its 60th year repre-
senting an industry that is undergoing
significant growth and technological change.
Good communication is vital in these
times so that NBAA and its Member
Companies stay ahead of the issues and up to
the minute on the changes and requirements
needed to operate safely and effectively. As
the leading advocate for the business avia-
tion community, NBAA is charged with
providing the most up-to-date and useful
information to you, our Members. In recogni-
tion of this responsibility, NBAA is pleased to
offer this new Member newsletter, Business
Aviation Insider.
Like other NBAA communications initia-
tives, I believe this publication provides an
President’sPerspective
StrengtheningCommunication
FOR NBAA’S MEMBERSHIP
INSIDE THIS ISSUE:
CAPITAL VIEW 3
NBAA’s interview with Rep. Todd Tiahrt
MEMBER BENEFITS 6
Coming this fall, the updated
Management Guide has a new look
MEMBER PROFILE 4
Business aviation works for recycler
Manitoba Corp.
NBAA CALENDAR 8
Upcoming Regional Forums, Seminars
and scholarship deadlines
REGULATORY HOT TOPICS 6
Federal operational control issues
and NBAA’s action on them
REGIONAL REPRESENTATION 7
NBAA’s regional representatives work
with Members in the field
TIPS TOOLS 2
How to prepare for the coming
icing season
President’s Perspective, continued on page 6
By Ed Bolen, NBAA President and CEO
ebACe2010 on Track
for success
Mission to haiti:
Business Aviation Lends a Helping Hand
overseas Markets
Industry Trends Explored
The Official Member Publication of NBAA
Business Aviation
March/April 2010
BUSINESS AVIATION INSIDER | 1
THE OFFICIAL MAGAZINE OF NBAA MAY/JUNE 2015
PG 22 Strategies for Short-Notice Trip Requests
International
Immediately
CLOSING THE GAP
From Hangar to HQ
PG 26
HOW TO NAVIGATE
Global Hotspots
PG 14
International Issue
34 | Business Aviation Insider34 | Business Aviation Insider
The pace of technological change on business aircraft is making e-learning more useful and important for
maintenance professionals.
“Right now, we have a shortage of technicians entering the industry with the skills to work on sophisti-
cated communications and avionics systems,” said Jim Sparks, maintenance director at Richardson Aviation.
“It’s going to require a higher standard of maintenance education.”
To keep technicians up to date on aircraft systems, NBAA’s Maintenance Committee is looking beyond
classic airframe and powerplant
schooling to continuing education,
online courses, OEM’s electronic
publications and remote diagnostic
capabilities.
“We have these new tools
available now, and the hard skills
needed to make a large portion
of our airworthiness decisions are
well suited to remote learning,”
said Brad Townsend, aircraft asset
manager for DuPont Aviation.
Even the simplest advancements
can transform how technicians get
needed knowledge. Many OEMs
now provide technical publica-
tions electronically, going beyond a
simple PDF of the aircraft manual
and offering the ability to send maintenance and operations letters (MOLs) and service bulletins through
mobile apps.
“The options from the OEMs are the low-hanging fruit,”
said Townsend. “With the tools we have today, I can be in
Africa, pull up an MOL on my iPhone that describes why a
Gulfstream G550 landed without nose wheel steering, then
walk out onto the ramp, check our airplane and make an
airworthiness decision right there. That’s learning. Without
that connection, I would have had to wait weeks for the print
publication to learn about that particular hazard.”
That’s just scratching the surface. Several OEMs, such as Falcon and Gulfstream, offer broadband connec-
tions that remotely monitor the health of aircraft systems.
OEMs also are combining their live technical support services with mobile apps and a statistical database
of thousands of possible squawks to offer remote diagnostic capabilities. Dassault Falcon’s tool is called the
Computer Assisted Troubleshooting System. Bombardier provides a similar service through its SmartFix Plus
app, which also includes detailed schematics of components.
“With these tools, you can enter a fault isolation code in your phone or tablet, where it’s looked up against
a remote database, and get a list of most likely causes,” said Townsend.
As they develop new e-learning tools, OEMs are finding ways to not just be maintenance providers, but
also maintenance educators. Bombardier uses SmartFix Plus in its in-person initial training as a way to help
technicians get to know a new aircraft. Cessna offers YouTube videos that show technicians how to perform
QuickTurns
E-Learning Options for Maintenance Technicians
E-learning won’t ever replace
person-to-person learning, but
it is perfect for refreshing and
enhancing your knowledge.
iStockphoto.com
$$$
BriefHistory
2006
NBAA launched
Business Aviation Insider
as an eight-page
quarterly newsletter.
2010
Business Aviation Insider
adopted a magazine
identity for the first time,
yet the design still
retained many
newsletter aspects.
2013
Advertising was
introduced (following
a few years using a
sponsorship model).
•
Our first digital edition
was introduced,
taking shape as
a replica
of the print edition.
2014
TIME FOR CHANGE.
Incremental design
changes made over
the life of the
publication
resulted in lack
of coherence in both
the print and
digital editions.
2015
TRANSFORMATION.
Complete redesign
both print and digital.
Creation of an
engaging experience.

22. Mobile
Transformation

24. ContentComestoLife
- Expanded digital-only content – feature stories,
sidebars, surveys
- Animated and clickable elements – enhanced
graphics
- Embedded multimedia – photo galleries, video,
podcasts
Results in enhanced opportunities for
visual storytelling.
Increased Interactivity = Engagement

25. Ifyoubuildit...THeymightnotcome
- Push Notification – Users who enable
push notifications are more likely to
keep using the app — as much as three
times higher retention rate compared to
those who disable them
- Direct Email Promotion – Several mailings
per bimonthly issue are sent to targeted
groups within the NBAA membership.
- Direct call to action
- Individual story promotion
Invite them. Again and again.

26. From: Business Aviation Insider insider@nbaa.org
Subject: Don't miss the digital-only feature in your July/August Issue
Date: July 18, 2015 at 10:06 AM
To: debbie@batescreative.com
Read your digital edition of Business Aviation Insider to find an additional feature story.
Don't miss our digital-only feature story!
Using Technology From Start to Finish
Read your digital edition of Business Aviation Insider to find this feature story, which provides
snapshots of how some flight departments are using technology, from getting up to speed on the
NAS to embracing NextGen in maintenance and technology for the flight scheduler.
Also in your Technology Issue:
Going Beyond Jet A and 100LL
Replacements for standard fuels offer great promise if the costs can
be lowered.
From Data Analysis to Greater Efficiency
Your flight department records probably contain a wealth of valuable
business information.
Today's Aviation Director
New-generation aviation directors need to have business acumen

27. WEGOTSOCIAL
- Visuals important
- Include call to action
- Sponsored posts
Postings per week
30,000followers
26,000followers
7,000followers

28. MeasuredSuccess6 months after launch
CONTENT VIEWS
89,000 12,000 45,000Total Content Views
(over 76% ipads)
Sept/Oct Issue
(to date)
May/June Launch
(to date)
Cover story over
6,000 views

29. MeasuredSuccess6 months after launch
APP DOWNLOADS
6,700 1,500 13-14Mins
App Launches Competed
Downloads
Average Per Reader

31. GOLIVE!