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Growth Hacking
Maxime Pico — Startup42 Managing Director & TB alumni
Un growth hacker c’est quoi ?
Growth (produit + sales) Hacking
Terme né chez les startups
Pourquoi c’est nouveau ?
Digitalisation d’un produit
Pourquoi c’est nouveau ?
Nouveaux canaux de distribution
Par exemple ?
AirBnB, un cas d’école…
Qui est le growth hacker ?
Technique + Analytique + Créatif = GH
L’A/B testing
a) b)
Les outils du Growth Hacker
Janvier Fevrier Mars Avril Mai
Nombre de
nouveaux
utilisateurs
1000 1000 1000 1000 1000
Nombre...
C’est quoi la croissance ?
Quelques tactiques - Pull tactics
Content marketing, Social media (buzzfeed),
SEO…
Quelques tactiques
• Push tactiques
Quelques tactiques - Push tactics
Publicité, promos, bundles…
Quelques tactiques - product tactics
Viralité, backlinks…
Aha Moment
• Chiffre magique 7
AHA Moment
Merci
Pour aller plus loin :
Blogs :
GrowthHacking.fr
-
GrowthHackers.com
-
PetitHacks.com
-
hackisition.com
Vidéos:
The G...
Growth hacking Brest - Maxime Pico
Growth hacking Brest - Maxime Pico
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Growth hacking Brest - Maxime Pico

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Introduction au Growth Hacking à Télécom Bretagne (Brest) le 21/10/15

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Growth hacking Brest - Maxime Pico

  1. 1. Growth Hacking Maxime Pico — Startup42 Managing Director & TB alumni
  2. 2. Un growth hacker c’est quoi ? Growth (produit + sales) Hacking Terme né chez les startups
  3. 3. Pourquoi c’est nouveau ? Digitalisation d’un produit
  4. 4. Pourquoi c’est nouveau ? Nouveaux canaux de distribution
  5. 5. Par exemple ? AirBnB, un cas d’école…
  6. 6. Qui est le growth hacker ? Technique + Analytique + Créatif = GH
  7. 7. L’A/B testing a) b)
  8. 8. Les outils du Growth Hacker Janvier Fevrier Mars Avril Mai Nombre de nouveaux utilisateurs 1000 1000 1000 1000 1000 Nombre total d’utilisateurs 1000 2000 3000 4000 5000 Parties jouées par utilisateur 50 45 43,3 42,5 45 Utilisateurs arrivés en Janvier 50 30 20 10 5 Utilisateurs arrivés en Février 60 40 20 10 Utilisateurs arrivés en Mars 70 60 50 Utilisateurs arrivés en Avril 80 70 Utilisateurs arrivés en Mai 90 L’analyse en cohortes
  9. 9. C’est quoi la croissance ?
  10. 10. Quelques tactiques - Pull tactics Content marketing, Social media (buzzfeed), SEO…
  11. 11. Quelques tactiques • Push tactiques Quelques tactiques - Push tactics Publicité, promos, bundles…
  12. 12. Quelques tactiques - product tactics Viralité, backlinks…
  13. 13. Aha Moment • Chiffre magique 7 AHA Moment
  14. 14. Merci Pour aller plus loin : Blogs : GrowthHacking.fr - GrowthHackers.com - PetitHacks.com - hackisition.com Vidéos: The Growth Tribe - “AARRR” Dave McClure - Chamath Palihapitiya “how we put Facebook…” Newsletter: Growth Hacking Idea - The Growth Bakery - Neil Patel

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