Certified Sales and Marketing Professional Program
1. Welcome
to
CSMP & CSMM
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
2. Introduction
YOU
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
3. Marketing Strategies
Quality, Sales and Marketing
New Product Development
Product Management
Advertising and Promotion
Pricing Strategies
Consumer Behavior
Marketing Research
Marketing Channels and Distribution
Electronic Commerce and Marketing
Economics and Marketing
Market Segmentation and Target Markets
Services Marketing
Sales Administration and Management
Quantitative Techniques and Marketing
Ethics and Marketing
Ethics and Sales
International Sales
International Issues
Creating The Sales Force
Sales Force Organization
Ending The War between Sales and Marketing
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
4. How
Recognition
Comprehension
Analysis
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
19. Agriculture Age (farmers)
Industrial Age (factory workers)
Information Age (knowledge workers)
Conceptual Age (creators and empathizers)
Source: Dan Pink, A Whole New Mind
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
20. Relationship
Production Marketing
Sales Era Marketing
Era Era
Era
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
28. Company-Centric (typical)
Communications Channels
Marketing
Production
Customer Sales Engineering
Accounting
Customer
Service
Logistics
Inside
Outside
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010