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Welcome
                                                    to

                                            CSMP & CSMM




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Introduction



                                             YOU
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
     Marketing Strategies
             Quality, Sales and Marketing
             New Product Development
             Product Management
             Advertising and Promotion
             Pricing Strategies
             Consumer Behavior
             Marketing Research
             Marketing Channels and Distribution
             Electronic Commerce and Marketing
             Economics and Marketing
             Market Segmentation and Target Markets
             Services Marketing
             Sales Administration and Management
             Quantitative Techniques and Marketing
             Ethics and Marketing
             Ethics and Sales
             International Sales
             International Issues
             Creating The Sales Force
             Sales Force Organization
             Ending The War between Sales and Marketing




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
How

                                                   Recognition
                                                 Comprehension
                                                    Analysis



Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
BASICS




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Meet The Gurus




            Bayan Shadaideh- CSMP-CSMM
            For ACC Jordan 2010
Amartya Sen




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Kotler




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Porter




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Tony Buzan
“My life
                                    is my message.”
                                                  Gandhi




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Marketing Strategies


                     The Evolution of Markets Via Spontaneous Economic
                                        Combustion




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM
                                                 For ACC Jordan 2010


Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Raw Material
           Scarcity




Consumption          Labor
  Satiation       Specialization




                         Bayan Shadaideh- CSMP-CSMM
                         For ACC Jordan 2010
Marketing’s Evolution




               Bayan Shadaideh- CSMP-CSMM
               For ACC Jordan 2010
Agriculture Age (farmers)
                                   Industrial Age (factory workers)
                                Information Age (knowledge workers)
                              Conceptual Age (creators and empathizers)

                                         Source: Dan Pink, A Whole New Mind

Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Relationship
         Production                                Marketing
                                       Sales Era                Marketing
            Era                                      Era
                                                                   Era




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Alternative Vs Traditional View
                  of Marketing



Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
The Exchange Process




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Company-Centric (typical)
                         Communications Channels

                                                 Marketing
                                                                    Production



             Customer                              Sales            Engineering



                                                                    Accounting
                                                 Customer
                                                  Service
                                                                     Logistics
                                                           Inside
                                          Outside


Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010

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