Taming Complexity and Sparking Innovation Through Ideation and Design Thinking
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Gayle Curtis, Design Consultant at BayCHI, December 8, 2009: A design thinking approach to product development gives us a place to start and a way to proceed with problems that are tricky and ill-defined. It can help tame their complexity and uncover innovative solutions. At the heart of this approach is ideation, the capacity for generating ideas and entertaining alternatives, which we most often practice in brainstorming sessions. In this talk we will look at the background, values and techniques of brainstorming and how to structure effective brainstorm sessions. We will also look at the ways group brainstorms can enhance team performance and serve as the sparkplug for an innovation pipeline.
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Taming Complexity and Sparking Innovation Through Ideation and Design Thinking
- 1. Gayle Curtis 8 December 2009 Structured Ideation and Design Thinking
- 2. Ideation and design thinking Prototype & Test Evaluate & Iterate Take a Point of View Ideation is the process of forming and relating ideas Ideate Observe & Understand Source: Wikipedia
- 16. More strategies for getting ideas Source: Rolf Faste
- 18. The idea curve revisited Illustrative representation of idea count Source: Adapted from Dev Patnaik, The Ebb and Flow of Ideas BRILLIANT BORING ABSURD TIME “ Out of a hundred ideas, the first sixty ideas produced five that were actually new or different, the next twenty produced nothing but laughter, and ideas eighty to a hundred produced another ten that were amazing. Thankfully, we didn’t give up when the well ran dry around idea number sixty.”
Editor's Notes
- To put ideation in context for tonight, this is my hyperbolic view of design thinking, with ideation at the center. Brynn and Krista have talked about the rest of the process, and I’m going to focus on just this.
- We’re going to start with an exercise, and some sheets are being handed out now. In this section I’m going to talk about ideation, which is the process of having ideas. If we think about where ideas come from, we inevitably come to the notion of inspiration. Something inspires our ideas. The point of both of these quotes -- in different ways-- is that we can’t just wait. We have to just start putting things down and moving forward. The process of moving things forward will itself lead to the good ideas.
- These are some commonly reported obstacles to getting to 30 circles. What else did you experience? In doing this exercise, you have grappled with your own process of ideation, trying to generate ideas and coming up against your own blocks. There are a number of techniques that are aimed at building our capability to generate ideas, such as forced association, synectics, lateral thinking, a whack on the side of the head, etc. One of the most basic, which I will focus on tonight, is brainstorming.
- Brainstorming was defined by Alex Osborn in 1939, and from there it spread throughout the world. Our local community can trace a creative thread directly to Osborn through John Arnold and Bob McKim. IDEO and the d.school are direct philosophical descendants of Osborn’s approach to creative thinking.
- Be open Don’t try to drive with foot on gas and brake Watch for criticism of your self as well as others Give up fear of being wrong or stupid Learn to trust your own imagination, and your team