Personal branding with social media by Barbara Bix

1. Personal Branding with
Social Media
Barbara Bix
Barbara@BBMarketingPlus.com
http://slidesha.re/oQRvSC

3. The world we live in
keeps changing
• Employers and clients are
demanding different
capabilities
• We need to rebrand ourselves
to stay relevant

4. Social media is a great tool for
personal branding
• Everyone’s using it
• Many choices for
becoming memorable
• It’s shareable
• It’s designed for
interaction

5. Goals
• Focus on strategy
• Show you examples of how
you can use social media for
branding
• Provide specific actions you
can take to start today
http://www.flickr.com/
photos/ljv/60569660/

6. What is personal branding?
• The conscious act of defining an identity that
your target audiences will find attractive and
distinctive
• Reinforcing that identity clearly, frequently,
and consistently until your audiences come
to think of you as synonymous with that
identity

7. We’re all branding ourselves today

8. How many of you are using social
media today for personal branding?

9. What’s your brand on social media?

10. It’s the distinct identity you create

11. And publish on social media

12. And reinforce consistently

13. And frequently

14. Until others see you as
synonymous with that identity

15. 5 ways branding can help
you advance your career
• Reach those you need
to influence
• Engage interest
• Demonstrate your
value
• Differentiate yourself
• Stay top of mind

16. The media you’re most likely to use
• LinkedIn
• Facebook
• Blogs
• Communities
• Reviews
• Q and A

17. LinkedIn:
The Business Branding Hub
• Online rolodex
• Credentials
– Experience
– Education
• References

18. Facebook:
Where your friends are
• Casts a wide net, 50% of
your contacts aren’t using
LinkedIn
• Think twice before
friending your professional
contacts
• Be careful what you
publish
Source isTweet to link from Keppie careers http://bit.ly/1oVLDm

19. Blogs
• Publications
– Full text
– Video (e.g. YouTube)
– Microblogs (e.g. Twitter)

20. What are Online
Communities they? watercoolers
Examples -LinkedIn
-Sermo
-Wikibon

21. Online Reviews
What are User references
they?
Examples: • People (e.g. LI)
• Company references
(such as
www.glassdoor.com
•Business (e.g. Yelp)

22. Q and A
What Question and answer
are forums
they?
Types • General (Yahoo)
• Professional (LinkedIn)
• Special Interest
(Quora, Focus)

23. How should YOU be using
social media?
• It depends
• For many of you, LinkedIn
will be sufficient
• Some of you will want to
add other media
• Use the media that works
for you

24. 5 steps to social branding
Listen
Refine Define
Monitor Communicate

25. Step 1: Listen
• You need to listen to be
relevant
• Helps you discover where
the action is
• Helps you acquire
knowledge that can help
you increase your value

26. Use LinkedIn to leverage
your network
• Learn what they value
• Spot opportunities to
engage
• Discover resources for
increasing your
knowledge

27. Use other social media to stay current,
uncover trends
• Use Twitter to keep your finger
on the pulse
• Subscribe to blogs the way you
would trade journals
• See what questions people are
asking on Q and A sites

28. Step 2: Define your brand
• Synthesize what you
heard
• Determine what you
want others to
remember about you
• List your brand
attributes

29. Step 3: Communicate

30. Start your communications with
LinkedIn • It’s the first place your
network will turn
• Everything in it
communicates your brand
– Photo
– Connections
– Summary
– Recommendations
– Groups

31. Use the LinkedIn status bar to stay
in touch
• Post regularly
• Non-intrusive
• Keeps you top of
mind
• Reinforces your
brand

32. Use other social media to reach those
outside your network

33. Spread the word
• Create content that others
will want to share
• Different media reach
different people
• Tag your posts with your
keywords
• Use LinkedIn and Twitter to
tell others

34. Give before you get
• Social media is all about
interaction
• Show others how much you
care

35. Step 4: Monitor conversations
• Continue listening on an
ongoing basis
• Look for opportunities to:
– Connect with new
people
– Strengthen existing
relationships
• Use tools to automate the
process

36. Monitoring tools
• Google Alerts
• Social aggregators
• Social dashboards

37. Social Dashboard

38. Step 5: Update
• Hone your brand
• Update your profile

39. Get started today
• Start with LinkedIn
• Supplement with
other social media

40. Set up a profile if you don’t have
one already

41. 1. Listen:
• View your network’s activity
to spot opportunities
• Search to identify people
who can help you influence
your career

42. 2. Define: Confirm your brand
identity with your target audiences
• Who do they think you
serve?
• What value do they think
you’ll deliver?
• How would they describe
you?
• Do they believe your
brand promise?

43. 3. Communicate: Post regularly
• Mark your calendar to
update biweekly
• Post today
– Congratulate
someone on an
achievement
– Tell your network
about an upcoming
event

44. 3. Communicate: Use actions as well
as words
• Connect with others that will
enhance your brand
• Join relevant LinkedIn
Groups
• Optimize your profile so
people will find you when
they search

45. 4. Monitor: Set up your listening stations
• Settings
– Email preferences
– Account settings
• Check types of updates
you’d like to receive
• Customize activity that
appears on the home
page

46. 4. Monitor: Spot opportunities to
contribute
• Allocate time daily to
monitor others’ activity
• Set up Google Alerts to
spot breaking news
• Take your game to the
next level
– Install a social
dashboard
– Set up a Twitter profile

47. 5. Update: Use what you learn to
refine your brand
• Follow thought leaders
or invite them to join
your network
• Join a group that you
heard about through a
connection
• Improve your profile
using ideas you saw
elsewhere

48. Summary
• We all need to continually
demonstrate our value
• Branding makes us memorable
• Social media can help us do it
efficiently and effectively
• We’re all pioneers
• Get started today
• Help is available

49. Questions?

50. Thank you!
• Barbara Bix, BB Marketing Plus
• Business advisor
• On social media at:
– http://slidesha.re/oQRvSC
– barbara@bbmarketingplus.com
– @bbmarketingplus
– www.bbmarketingplus.com/blog