Beth Spallone presents on print and digital media opportunities through Community Newspaper Network. The company operates over 40 newspapers across 16 states in the US and Canada. Spallone discusses the value of community newspapers, highlighting their local engagement and readership. She presents various advertising options across print, online, mobile and video platforms. Spallone's recommendations focus on utilizing both traditional and digital platforms to maximize outreach and ROI.

1. Presented by
Beth Spallone
2015
Print & Digital Media Overview
Community Newspaper Network

2. Agenda
▪ Meeting Objective
▪ Heritage Publications Overview
▪ Opportunity
▪ Recommendation
▪ Next Steps

3. COMMUNITY NEWS
HERITAGE PUBLICATIONS
YOUR LOCAL CONNECTIONS

4. Company Overview
 We are a community newspaper company with the objective to acquire and operate
community publications in the U.S. and Canada.
 Presently operates in 16 states in the U.S. with more than 40 award winning paid daily
and weekly newspapers in addition to numerous free weekly and monthly products.
 Publications that are a part of the Heritage group are the primary information sources
for news and advertising in the communities that they serve. Each location offers a
variety of products in their respective markets to serve our customers.
 Each of our newspapers has its own unique local presence and community involvement
that our readers rely on.
 Our community newspapers offer you the opportunity to increase your customer base
and generate sales at a minimal cost.

5. Anytime, Anywhere
 All day, every day HERITAGE PUBLICATIONS community newspapers provide
engaging content delivered across several platforms including
 Print
 Web
 Tablets
 Smart Phones
 Email

6. Our customer is your customer
We offer publications in the following states:
▪ Arkansas
▪ Arizona
▪ California
▪ Idaho
▪ Indiana
▪ Mississippi
▪ Nebraska
▪ North Carolina
▪ North Dakota
▪ Ohio
▪ Oklahoma
▪ Pennsylvania
▪ Rhode Island
▪ Texas
▪ Vermont
▪ Washington

7. Value of Community Reach
▪ More time spent with our products
– Leading local content with in-depth coverage on the stories
most important to local residents
▪ Community engagement & involvement
– Long-standing relationships throughout community
▪ Strong relationships with local retailers
– Our local sales teams and Publishers have outstanding
relationships with your local dealers

8. Value of Community Newspapers
▪ Connect with their readers
– Report on local events, community issues
▪ Better at helping make purchasing decisions
– Readers rate home improvements
▪ Quality of local news
– Readers rate the paper very high
▪ Primary source of information
– Readers rely on community newspapers
Source: New York Press Service

9. Value of Community Newspapers
▪ Community newspapers continue to be highly valuable to communities:
– About two-thirds (67%) of residents in small communities in the U.S. read local newspapers
ranging from 1 to 7 days a week
– 94% of readers agreed that the newspapers were informative
– 80% said that they and their families looked forward to reading the newspapers
– 78% relied on the newspapers for local news and information
– 72% said the newspapers entertained them
According to the 2013 Community Newspaper Readership Study, Conducted by Reynolds Journalism
Institute (RJI) on behalf of National Newspaper Association (NNA) in September and November 2013.
“These findings imply that the perceived values are true assets of community newspapers, and hence should
always be reckoned in order for the newspapers to continue to play an important role in people’s lives in the future,
whether in print or online or both.”

10. Paid Daily Publications
Newspaper City, State Circulation Newspaper City, State Circulation
Malvern Daily Record Malvern, AR 3,376 Poteau Daily News Poteau, OK 3,281
Saline Courier Benton, AR 3,936 The Antlers American Antlers, OK 2,721
Yuma Sun Yuma, AZ 11,515 Kane Republican Kane, PA 1,850
Appeal-Democrat Marysville, CA 12,515 Ridgway Record Ridgway, PA 2,026
The Porterville Recorder Porterville,CA 5,217 The Daily Press St. Mary's, PA 4,040
The Morning News Blackfoot, ID 3,037 The Punxsutawney Spirit Punxsutawney, PA 4,385
Decatur Daily Democrat Decatur, IN 4,675 Kent County Daily Times Warwick 2,027
The Pilot News Plymouth, IN 4,509 Pawtucket Times Pawtucket, RI 5,644
The Post and Mail Columbia City, IN 2,994 Woonsocket Call Woonsocket, RI 5,032
Daily Times Leader West Point, MS 3,650 Big Spring Herald Big Spring, TX 3,518
Starkville Daily News Starkville, MS 7,428 Borger News Herald Borger, TX 2,258
Observer News Enterprise Newton, NC 818 Sweetwater Reporter Sweetwater, TX 2,460
Valley City Times Record Valley City, ND 1,804 Newport Daily Express Newport, VT 3,187
St. Mary's Evening Leader St. Mary's, OH 2,390 Deer Park Tribune Deer Park, WA 637
Wapakoneta Daily News Wapakoneta, OH 3,330 The Statesman Examiner Colville, WA 3,655
Guymon Daily Herald Guymon, OK 1,827 Total Circulations

11. Paid Weekly Publications
Newspaper City, State Circulation Newspaper City, State Circulation
Colusa Sun Herald Marysville, CA 1,049 Monroeville News Monroeville, IN 774
Corning Herald Marysville, CA 641 Nappanee Advance News Nappanee, IN 888
Glenn County Transcript Marysville, CA 1,083 Custer County Chief Broken Bow, NE 2,710
Inyo Register Bishop, CA 3,862 Minster Community Post Minster, OH 925
Mammoth Times Mammoth, CA 3,500 Chariho Times Charlestown, Richmond, RI 673
Bourbon News Mirror Bourbon, IN 533 Coventry Courier Covntry, RI 582
Bremen Enquirer Bremen, IN 1,325 East Greenwich Pendulum East Greenwich, RI 1,112
Culver Citizen Culver, IN 1,250 Narraganett Times Narragansett, RI 2,954
Knox Leader Knox, IN 1,943 North Kingstown Standard Times North Kingstown, RI 2,294

12. Key Benefits
▪ Paid Distribution
– When you pay for it, you’re more likely to read it
▪ Doorstep Delivery
– Other publications rely on drop boxes -- we deliver directly to your customers’ doors.
More than 85% of our newspapers in each market are home delivered.
▪ Timely & Trusted Content
– Your message wrapped around timely & trusted content. The vast majority of our
newspapers have served our communities for more than 100 years.
▪ Dominant Market Coverage
– Our newspapers are the number one source for all news coverage, events and
advertising that people rely on in our communities.
▪ Integrated Touch Points
– Engage your target audience through multiple platforms: print, online, mobile, events,
custom promotions, specialty products, contests, and more

13. Media Options
Print
ROP Gatefold
Flexform Earlugs
Pencil Banners “Post-its”
Advertorials magazines
Targeted supplements
Featured sponsors
Online
Web ads/Rich media
Home page takeovers
Video ads
Content/section sponsor
In-story advertising
In-image advertising
Weather sponsor
Page curls, stickies &
more subtext
Mobile
Smart phone ad units
Tablet ad units
Mobile content
sponsorship ubtext

14. ROP Featured
Sponsor
Advertorials
Magazines
Targeted
Supplements
Co op
In-story Ad
Print Options

15. •Ad units: leaderboard, medium rectangle, skyscraper, wide skyscraper, and in-page banners. /IAB
ad units ROS or targeted • Run standard IAB ad units ROS or channel-targeted (e.g. Sports)
Page
Curl
•Run medium rectangle ads within stories, using targeting methods to best match content. Show
the right message at the right time, to the right reader, and within the story they’re reading.In-story Ad
•Take over site’s home page, receiving 100% front page impressions and available ad
space. /Use single message or multiple messages that work together/ Ad units:
wrapper. top leaderboard, middle leaderboard, bottom leaderboard, 2 medium
rectangles, wide skyscraper, skyscraper, pencil, in-page banner. Plus wallpaper/Mobile:
top banner, top medium rectangle, mobile footer
Home Page Takeover
•Take over entire display area when a reader clicks on any story.
•In-between home page and story page the ad displays, taking over entire
display area. /For all smart phones and tablets.
Mobile Interstitial
•Have your commercial play prior to video content across our
library of local videosPre-Roll Video Ad
•Take over the background wallpaper of the
entire siteWallpaper/Wrapper
Digital Options

16. Value of Community Websites
 Our websites are THE source for credible news content
in each community
 Content is trusted & timely
 Provide in-depth coverage on topics the locally
community most values
 Content is delivered all day, everyday
 Integrated touch points to reach audience throughout
the day
 Community engagement: we have long standing
relationships throughout each community
 Strong relationships with local dealers

17. National & Local Sponsors

18. Key Opportunities
▪ The industry has seen of significant shift use of how print, digital and social media
are utilized over the last few years. One of the main factors includes improvements
of digital metrics both for measuring audience and ad effectiveness.
▪ Heritage Publications offers a perfect mix of traditional print media, most of our
community newspapers are the primary source of news in the local communities and
our online digital media is exploding with video, Facebook, banners ads, and much
more.
– Utilizes digital platforms
– Embrace social media/Facebook to reach your consumer
– Test pay walls via homepage takeovers
– Video paid content

19. Next Steps
▪ Discuss program scope
▪ Determine budget level
▪ Identify campaign timing
▪ Present recommendation
▪ Gain approval

20. Thank You!
Beth Spallone
Heritage Publications
National Sales Director
1011 W Wellington
Suite 230
Chicago, IL 60657
773-868-3816
bspallone@tricubemedia.com

21. Community Newspaper Websites
Newspaper Website Newspaper Website Newspaper Website
Arizona
Yuma Sun www.yumasun.com
Arkansas North Dakota Rhode Island
Saline Courier www.bentoncourier.com Valley City Times Record www.times-online.com Pawtucket Times http://www.pawtuckettimes.com/
Malvern Daily Record www.malvern-online.com Nebraska Narragansett/Kent www.ricentral.com
Custer County Chief www.custercountychief.com Woonsocket Call http://www.woonsocketcall.com/
California Ohio Texas
Appeal-Democrat www.appeal-democrat.com
Inyo Register www.inyoregister.com St. Mary's Evening Leader www.theeveningleader.com Big Spring Herald www.bigspringherald.com
Mammoth Times www.mammothtimes.com Wapakoneta Daily News www.wapakdailynews.com Borger News Herald www.borgernewsherald.com
The Porterville Recorder www.recorderonline.com Minster Community Post www.minstercommunitypost.com Sweetwater Reporter www.sweetwaterreporter.com
Idaho Oklahoma
The Morning News www.am-news.com The Antlers American www.theantlersamerican.com
Indiana Guymon Daily Herald www.guymondailyherald.com Vermont
The Post and Mail www.thepostandmail.com Poteau Daily News www.poteaudailynews.com Newport Daily Express www.newportvermontdailyexpress.com
Decatur Daily Democrat www.decaturdailydemocrat.com Pennsylvania Washington
The Pilot News www.thepilotnews.com Kane Republican www.kanerepublican.com The Statesman Examiner www.statesmanexaminer.com
Missouri The Punxsutawney Spirit www.punxsutawneyspirit.com Deer Park Tribune www.dptribune.biz
Starkville Daily News www.starkvilledailynews.com Ridgway Record www.ridgwayrecord.com
Daily Times Leader www.dailytimesleader.com The Daily Press www.smdailypress.com
North Carolina

22. Recommendations for better ROI of advertising
▪ Advertising in print media is most lucrative, followed by online banners
▪ Radio and TV continue to linger behind
▪ Success lies in the shares within the chosen media mix
▪ It is wise not to rely on only one media channel
Read more: http://www.inma.org/blogs/research/post.cfm/cross-media-study-shows-print-advertising-has-highest-roi#ixzz39WnReZNu