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Design Thinking 101 - An Introduction to Design Thinking for Developers

Presented at Centric's Summer Meeting

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Design Thinking 101 - An Introduction to Design Thinking for Developers

  1. 1. DESIGN THINKING 101
 Summer Meeting | August 2017 Presented by Bill Bulman
  2. 2. What Is Design Thinking?
  3. 3. What Is Design Thinking?
  4. 4. - John E. Arnold, Stanford University in 1958 “Questioning and fantasy are two prime requisites of the creative personality.”                        
  5. 5. “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” - Tim Brown, CEO, IDEO
  6. 6. “Design thinking is making organizations think about how to move faster with iterative speed.” - John Maeda, Former Head of MIT Media Lab
  7. 7. Design Thinking Then
  8. 8. Design Thinking Then
  9. 9. Design Thinking Now
  10. 10. Design Thinking Now
  11. 11. A B Project Expectations
  12. 12. A B Project Expectations
  13. 13. A B Project Reality
  14. 14. A B Project Reality
  15. 15. A B Project Reality
  16. 16. A B Design Thinking Led Projects
  17. 17. A B Design Thinking Led Projects
  18. 18. TECH CENTRIC from HUMAN CENTRIC to
  19. 19. How does design thinking make projects more successful?
  20. 20. How does design thinking make projects more successful? INNOVATION TRANSFORMATION + PROJECT RISK SCOPE CREEP +
  21. 21. Design happens whether you’re aware you’re doing it or not paying attention. Nothing is undesigned. Things are badly designed, well designed, and all points between. Design happens rather there is a trained designer involved or not.
  22. 22. Empathize Ideate Define Prototype Test 5 Steps of Design Thinking
  23. 23. Understanding Users EMPATHIZE
  24. 24. User understanding IS NOT defined by user stories. SMEs ARE NOT users Empathize CXD ACTIVITIES • 1:1 Interviews • Ethnography • Contextual Inquiry • Surveys
  25. 25. Reframing The Problem DEFINE
  26. 26. Defining a POV 1. Who are our users? 2. What is their unmet need? 3. Why is this insightful? CXD ACTIVITIES • Alignment Workshops • Co-Creation Design Studios
  27. 27. Reframing the POV Powers of 10: http://bit.ly/1gn7Jxb
  28. 28. Beyond Basic Brainstorms IDEATE
  29. 29. Keys Values of Ideation + Brainstorming Quickly generate lots of ideas Gather a team into a physical space Get clients or stakeholders to buy into the design process CXD ACTIVITIES • Information Architecture • Design Concepting • Customer Journeys
  30. 30. Get Smarter, Faster PROTOTYPE
  31. 31. Prototypes Help Us 1. Work through design challenges 2. Communicate concepts 3. Sell an idea/concept 4. Gauge technical feasibility 5. Test usability CXD ACTIVITIES • Low-Fidelity Prototyping • High-Fidelity Prototyping
  32. 32. Early and Often TEST
  33. 33. The Rules of Usability Testing 1. It doesn’t necessarily have to be scientific 2. It doesn’t have to be expensive 3. Testing a few users is better than none 4. We ARE NOT smarter than our users CXD ACTIVITIES • Usability Testing
  34. 34. Traditional Development Processes
  35. 35. Discover Plan Build Review Waterfall Process SPRINT 1 Discover Plan Build Review SPRINT 2 Discover Plan Build Review SPRINT 3 Discover Plan Build Review SPRINT 4 Discover Plan Build Review Agile Process Traditional Development Processes
  36. 36. Discover Plan Build Review Waterfall Process SPRINT 1 Discover Plan Build Review SPRINT 2 Discover Plan Build Review SPRINT 3 Discover Plan Build Review SPRINT 4 Discover Plan Build Review Agile Process Traditional Development Processes Discover
  37. 37. Discover Plan Build Review Waterfall Process SPRINT 1 Discover Plan Build Review SPRINT 2 Discover Plan Build Review SPRINT 3 Discover Plan Build Review SPRINT 4 Discover Plan Build Review Agile Process Traditional Development Processes Discover Discover Discover Discover Discover
  38. 38. Agile Process with Design Thinking
  39. 39. Agile Process with Design Thinking SPRINT 4 Discover Plan Build Review Agile Process SPRINT 3 Discover Plan Build Review SPRINT 2 Discover Plan Build Review SPRINT 1 Discover Plan Build Review SPRINT 0 Empathize Ideate Define Prototype Test
  40. 40. DESIGN THINKING BEHAVIORS
  41. 41. Be Optimistic
  42. 42. Collaborate
  43. 43. Embrace Ambiguity
  44. 44. Learn From Failure
  45. 45. Make Others Successful
  46. 46. Take Ownership
  47. 47. Talk Less, Do More
  48. 48. Resources Learn more about Centric’s CXD offering on Centricity. Explore Design Thinking framesworks on GDrive. Join our #Design@Centric on Slack.
  49. 49. QUESTIONS?

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