4. - John E. Arnold, Stanford University in 1958
“Questioning and fantasy are two
prime requisites of the creative
personality.”
5. “Design thinking is a human-centered
approach to innovation that draws from
the designer’s toolkit to integrate the
needs of people, the possibilities of
technology, and the requirements for
business success.”
- Tim Brown, CEO, IDEO
6. “Design thinking is making organizations
think about how to move faster with
iterative speed.”
- John Maeda, Former Head of MIT Media Lab
20. How does design thinking make
projects more successful?
INNOVATION
TRANSFORMATION
+
PROJECT RISK
SCOPE CREEP
+
21. Design happens whether you’re aware
you’re doing it or not paying attention.
Nothing is undesigned. Things are
badly designed, well designed, and all
points between.
Design happens rather there is a trained
designer involved or not.
24. User understanding IS NOT defined by user stories.
SMEs ARE NOT users
Empathize
CXD ACTIVITIES
• 1:1 Interviews
• Ethnography
• Contextual Inquiry
• Surveys
27. Defining a POV
1. Who are our users?
2. What is their unmet need?
3. Why is this insightful?
CXD ACTIVITIES
• Alignment Workshops
• Co-Creation Design Studios
30. Keys Values of Ideation + Brainstorming
Quickly generate lots of ideas
Gather a team into a physical space
Get clients or stakeholders to buy into the design process
CXD ACTIVITIES
• Information Architecture
• Design Concepting
• Customer Journeys
36. The Rules of Usability Testing
1. It doesn’t necessarily have to be scientific
2. It doesn’t have to be expensive
3. Testing a few users is better than none
4. We ARE NOT smarter than our users
CXD ACTIVITIES
• Usability Testing
38. Discover Plan Build Review
Waterfall
Process
SPRINT 1
Discover
Plan
Build
Review
SPRINT 2
Discover
Plan
Build
Review
SPRINT 3
Discover
Plan
Build
Review
SPRINT 4
Discover
Plan
Build
Review
Agile
Process
Traditional Development Processes
39. Discover Plan Build Review
Waterfall
Process
SPRINT 1
Discover
Plan
Build
Review
SPRINT 2
Discover
Plan
Build
Review
SPRINT 3
Discover
Plan
Build
Review
SPRINT 4
Discover
Plan
Build
Review
Agile
Process
Traditional Development Processes
Discover
40. Discover Plan Build Review
Waterfall
Process
SPRINT 1
Discover
Plan
Build
Review
SPRINT 2
Discover
Plan
Build
Review
SPRINT 3
Discover
Plan
Build
Review
SPRINT 4
Discover
Plan
Build
Review
Agile
Process
Traditional Development Processes
Discover
Discover Discover Discover Discover
42. Agile Process with Design Thinking
SPRINT 4
Discover
Plan
Build
Review
Agile
Process
SPRINT 3
Discover
Plan
Build
Review
SPRINT 2
Discover
Plan
Build
Review
SPRINT 1
Discover
Plan
Build
Review
SPRINT 0
Empathize Ideate
Define
Prototype
Test