Basic digital marketing strategy using social media platform Facebook, Yelp and Google Business Page for the Fourth Plain International District in Vancouver, Washington.
23. i…………………………………….....
• Tell your story
• Make it mobile friendly
• Keep it minimal. Use 5 second rule
• Make load time lightning fast
• Make contact info readily available
• Add social share buttons
28. i…………………………………….....
• Website + Good Design = Average
• Website + Good Design + Dynamic Story
= Excellent
• Stories make your business become
relevant!
• Other peoples stories make your
business become alive!
29. i…………………………………….....
A story makes your business memorable
to existing and prospective customers.
• Memorable
• Simple (could a 7th grader understand
it?)
• Concise but impactful (remember your
audience)
30. i…………………………………….....
1. Remind people of the problem
2. Avoid insider talk
3. Focus on benefits not features
4. Keep it simple
5. Engage the reader
6. Highlight people not product
7. Be consistent
41. i…………………………………….....
• How do I use social media to bring
customers to my business?
• How can I leverage my social media
followers to be evangelists for my
product or service?
• How can I optimize my website’s
social features?
42. i…………………………………….....
• No digital marketing strategy
• No structure or routine
• No goals or end game
• Too busy. Not enough time
• Lack of expertise
• Mixed branding messages
• Social media not sync with brand
• No content marketing strategy
63. i…………………………………….....
If you want your page to come up in Google search for a
keyword, that keyword needs to be in your page’s name
and “About Us.” To come up in Facebook search, that
keyword needs to be in your page’s subcategory.
64. i…………………………………….....
• Create Facebook URL
• Creative Facebook Cover and Icon
• Add call-to-action
• Completely fill out “About” section
• Create posting strategy
66. i…………………………………….....
• Post stories about your business.
• Ask a question and let your followers
help you make a business choice.
• Upload behind-the-scenes shots of
what you’re working on.
• Post an inspiring quote that relates to
your work.
• Post videos.
• Post photos of your product in action.
82. 1. Name and category
2. Detailed address and phone
number
3. Include the link to your
website and menu
4. Quality photos
5. OpenTable.com reservations
6. Important info
7. About your business
84. i…………………………………….....
• Read the profiles of your competitors
• Completely fill out your Yelp business
profile
• Create a strong photo gallery
• Tell your story
• Respond to the reviews
• Share your Yelp reviews on social media
• Track and use Yelp metrics in your
dashboard
86. i…………………………………….....
• Go on https://accounts.google.com/login
• Click on the Search Result “Sign-in –
Google Account”
• If you don’t have a Gmail account setup,
then you will need to create one.
• You will need to fill in the information as
requested by the “Create your Google
Account” online form. After that, simply
follow the prompts
88. i…………………………………….....
• STEP 1: Go to
www.google.com/business
• STEP 2: Click on ‘Get On Google’
button then sign in your Google
account by entering your email
address and password.
92. i…………………………………….....
STEP 5: After choosing your business type, now
we need to find our business (again). Look for
your business in the search box as highlighted
below.
93. i…………………………………….....
STEP 6: Once you click on ‘Add your business’,
you will be taken to new window where you will
need to fill in an online form with your location
details
94. i…………………………………….....
STEP 7: After entering your information, you will
have to accept the terms and conditions to let
Google know that you are authorised to manage
the business page.
95. i…………………………………….....
STEP 8: Once done Google will send you a code
via snail mail which you will receive within 1-2
weeks. When you receive it, simply login to your
newly created account and enter the code.
96. i…………………………………….....
• STEP 9: After receiving your code,
simply sign in your Google My
Business account and click on the
“Verify Now” button to enter it.
• After verification is complete, your
Business Page is fully operational.
• Congratulations!!
97. i…………………………………….....
• Keep your business information updated.
• Build loyal customers through your
Google Plus page.
• Increase engagement with your
audience.
• View information on your related
YouTube channels and Google Analytics
accounts.
• Google My Business Page is also very
good for Local SEO.
105. i…………………………………….....
• Read the review carefully
• Research the issue
• Research the writer
• Start with an apology
• Explain the issue
• Know your audience
• Monitor your reputation
108. i…………………………………….....
• Strengthen your brand
• Generate leads
• Get more visibility online
• Connect with your audience
• Content sharable on social networks
109. i…………………………………….....
• Create shareable content
• Make sharing easy
• Reward engagement
• Make your content unique, engaging
and different
• Engage with influencers