Case Study: How To Choose the Right Platform To Meet Your Business Objectives Engaging healthcare professionals in a virtual peer-to-peer environment presents many challenges, from user participation to obtaining the desired insights. Hear some best practices for multi-channel engagement and how it can foster efficient collaboration while accommodating the busy lifestyles of HCPs. Presented by: Peter Gannon, Senior Vice President, Business Development and Partnerships, Within3 & Kenn Louis, Senior Product Designer, Within3 www.bdionline.com

1. The leader in healthcare professional digital collaboration solutions
Ensuring HCP Engagement
Through Accessibility

2. Source: Brad Colbow, First
World Problems
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3. Advisory Board Associations
Clinical/Research
Speakers Bureau
Steering Committees 3rd-Party Partnerships
Primary Focus on: Primary Focus on:
Operational Efficiency Organizational Enablement
Better Market Insight Building Stronger HCP Relationships

4. What Success Looks Like
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5. What is Multi-Device Engagement?
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6. 10 Years Ago…
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7. Today
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8. Opportunity!
Engage HCPs by leveraging
multiple device channels
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9. Physicians with 3 screens spend more time
online during the workday than physicians
with one or two screens.*
*Manhattan Research
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10. Ingredients for Multi-device Engagement:
1. Triggers
2. Cloud computing
3. Support for multiple screen sizes
4. Security
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11. Delivery
• Mobile Apps:
Configured for
specific devices
• Responsive Web
Design: Crafted for
multiple devices
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12. Responsive Web Design
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13. Your Site is Responsive, Do You Need an App?
Apps RWD
Mobile Product X -
Desired outcomes conducive to mobile X -
Inclusive of all product features - X
Device Switching X X
Trigger activity X X
Instant Speed to Market - X
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15. What Success Looks Like
“I had difficulties
answering all questions
as the Internet on my
cruise ship is very fickle.
I did try to answer as
much as possible”
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16. QUESTIONS?
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