Case Study: Servicing Clients on iPad & Tablet Apps.
Presented by: Dan Wiegand, Senior Analyst, Consulting Services, Head, Mobile Research, Corporate Insight
The iPad and other tablet computers have been rapidly gaining popularity, and financial services firms are hard at work developing apps to service their clients and present themselves in the best possible light on those devices. This presentation will draw on Corporate Insight’s latest Mobile Monitor research to visit some best practices from client-facing apps for the iPad as well as Android-powered tablets such as the Kindle Fire.
www.bdionline.com
Technical Leaders - Working with the Management Team
Servicing Clients on iPad & Tablet Apps. - BDI 5/17/12 Social & Mobile Financial Services Communications: Case Studies and Roundtables
1. A new look at market intelligence
Servicing Clients on iPad & Tablet Apps:
BDI Social & Mobile Financial Communications Conference
Daniel J. Wiegand
Senior Analyst – Consulting & Mobile Research
May 17, 2012
1
2. Agenda
Corporate Insight’s mobile research
Developments in iPad design
Alternative devices
Android tablets
Kindle Fire
2
3. About Corporate Insight
Competitive intelligence firm serving the
financial services industry
Industry-wide mobile coverage since 2011
Money on the Move: Mobile Finance
Review 2011 – published June 15, 2011
Mobile Monitor – January 2012-present
3
16. Summary: Best Practices
At least maintain iPhone services
Add data visualizations
Strengthen market overviews and charting
Provide help guides
Think about developing for additional tablets
16
17. Thank You!
Dan Wiegand
Senior Analyst, Consulting & Mobile Research
dwiegand@corporateinsight.com
(212) 832-2002 x.118
17