Use social media effectively with a strategy
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How To Create A Social Media Strategy. A crash course.
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Use social media effectively with a strategy
- 1. How can I use social media?
- 3. Social Media Strategy It's just another form of marketing: one where consumers can talk back. Like billboards, you put your brand everywhere your target audience lives: like facebook, twitter or on blogs. Communicate in the way your audience communicates: and expect them to talk back.
- 5. Where? Where does my audience hang out already?
- 6. Why? Why are you using Social Media? (Cultural, brand awareness, fundraising, traffic?)
- 7. Who? Who are you targeting? (Age, gender, hobbies?)
- 8. What? What kind of content are you sending out and why? What do you want your audience to think, feel or do when they interact with your brand?
- 9. People Talk People talk. Everything you put out in Social is a conversation. Who in your organisation will answer questions? (Remember: people treat social as the receptionist: How do I join? Where do I find this info? How do I do this? Where is your annual report? Someone needs to know how to find these answers quickly.)
- 10. APPENDIX