Final Presentation

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT : External Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT: Internal Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Problem ,[object Object],[object Object]

Research Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object],[object Object]

Methodology (cont’d) ,[object Object],[object Object],[object Object]

Methodology (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usage Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]

Factors Influencing Buying Decision

Factors When Selecting a Store ,[object Object],[object Object],[object Object]

Overall Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Purchase Intention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Placement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object]

Recommendations (cont’d) ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Recommendations (cont’d)

Future Research Direction ,[object Object],[object Object],[object Object]

[object Object],[object Object]

Final Presentation

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Final Presentation