Infostudio Chocolate Bars 2

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CHOCOLATE BARS INFOSTUDIO 2008 INFORMATION TAXONOMY REBECCA YOUNG

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Identifiable

Visualization Relationship between: Fat total and Sugar total Picnic S: 36.1g F: 33g S= Sugars/100g F= Fat Total Turkish Delight S: 55.5g F: 9.1g Does low in fat = high in sugar? (& vice versa) Does it always occur in this linear fashion? Analysis: majority are positioned in the centre

Visualization Which brands are owned by who? / how identifiable they are ,[object Object],[object Object],[object Object]

Research/sources Source: Australian Convenience Store News ACNielsen Report 2004 [ http://www.c-store.com.au/magazine/archive/2004/sept04_5.html ]

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