1. Augumented Advertising
For
Intelligence & Retail
In collaboration with the Brain & Behavior Lab of the IULM University

2. Who we are
Mediarea Trust srl is a Software house holded by La Traccia Group
We work in the field of 3D computer graphics and Augmented Reality
Our organic is composed by different but complementary professional
profiles: engeneers, computer scientists, designers, architects and marketing
experts
Our mission is linking real and virtual worlds around the world
Tirane
Rome
1
1
Matera
Bari
2 1

3. What we do
Augmented Reality for Marketing
In-store Augmeted Adv
On-desk Augmented Adv
Marketing Intelligence

4. The Large Spaces Augmented Advertising and
Entertainment
Real and virtual worlds are combined.
3D characters and objects interacting with people
We use the best body scanning sensors and develop
softwares for body tracking and motion capture

5. New B2C Communication Paradigms:
The Instore Augmented Advertising
The incoming of mobile technologies institutes new communication paradigms.
The Consumer is more and more informed and looks for a tie with the Producer, rather than only a purchase.
The Experiential Marketing is a lever able to influence purchase choices, so it should be strengthened and
monitored both in the stage before and after the sale.
The “Augmented Label” is an innovative label able to provide further information and enstablish a direct linkage
between the Producer and the Consumer.

6. The Instore Augmented Advertising:
The identification
The identification is itself composed of 3 elements:
1. QR-code 2. Transponder RFID 3. Image
App Download Transponder scanning
By framing the QR-code with a
Smartphone the user triggers the App By approaching the NFC reader to the
download. Once downloaded the App label, the App detects the Transponder
allows the identification of both the code, identifying uniquely the product
Transponder and the label Image
Image Tracking
The application identifies the label
image and couples “Augmented”
contents
(For examples of Augmented Reality applications visit the
site www.mediareatrust.it)

7. The Instore Augmented Advertising:
The Platform
The Platform enables the End-user to frame the label and receive contents
in Augmented Reality:
1. Augmented Objects and Animations 2. Augmetned Text Contents
3. Augmented Video and Images
Augmented Objects & Animations Augmented Texts, Images &Videos
The identification of the label produces The identification of the label produces
3D objects, static, in motion or even texts, images and videos in Augmented
animated. Reality
The Interactivity of the generated contents strengthens the engagement in purchase and
consumption processes

8. Augmented on-desk Advertising
Take your products beyond the screen, directly upon the user’s desk
Provide additional information and induce two elements: interaction and
engagement

9. Marketing Intelligence:
Emotion regognition and latent intentions interpretations
Thanks to head/face tracking softwares, we are able to
suddenly identify and distinguish facial expressions
The software recognizes the facial features,
tracking their motion velocity and acceleration
The technology enables the interpretation of latent intentions and the definition of
consumer’s models of preferences

10. Marketing Intelligence: Feedback of communication
investments
The sudden user-oriented customization improves the capabilities in preferences analyzes, enabling a
better analysis granularity
Therefore is possible to achieve a high level of Intelligence detail
Acquired data are processed in order to fit the specific knowledge needs of the Company
You can carry out even very specific market researches:
• Searches by age, geographic region, sex, and so on;
• Perceptions about the product (eg. quality, price, etc.);
• Satisfaction tests on items to be marketed;
• Number of both new and returning visitors;
• Etc.

11. Marketing Intelligence: The Sentiment Analysis
The presence on Social Networks triggers self-propulsion and content multiplication
mechanisms and allows smart analyzes of user-generated text assets
The arrangement of prize contests refines the research dimensions

12. Mediarea Trust S.r.l.
Sede legale : Rec II Fiorentini 75100 Matera
Sede Operativa : III Traversa G.B. Pirelli – Zona Industriale La Martella – Matera
Tel. +390835336836 Fax +390835336825 Web: www.mediareatrust.it
Email: info@mediareatrust.it
In collaboration with: