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Film Production Cycle: Issues that can be discussed


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Film Production Cycle: Issues that can be discussed

  1. 1. FILM PRODUCTION CYCLE: PRODUCTION Stage 1: Development, planning + pre-production Stage 1: Development, planning + pre-production Development: Before green lighting a film project: 8 factors to take Planning > pre-production: into account Putting together the technical crew 1. Story Booking the locations 2. Appeal Building the sets 3. Genre Costumes 4. Past experience H+S, insurance, permissions, legal stuff 5. Budget Preparing the shooting schedule- usually non chronological to save time 6. Castability Planning a detailed budget 7. Marketability Overall organisation 8. Payability Creation of sets Development of the script - director and script editor Accommodation Putting together 'the package' - script, director, actor(s) Travel Agreeing a finance/distribution deal Planning the look Working out a budget Decisions about film technology/equipment needed to create the look Casting the film Booking the Producer, Cinematographer, Production and Location Managers, Prod,designer, Asst Directors and Editor Stage 3: Post-production Harnessing the technology Stage 2: Production Developing the story Many choices and options - which shots, what order Turning the script into a shot list - creative choices and Finalising the music decisions Cutting the film down from initial 'construction' Location management/challenges 1st assembly edit - what to take out or leave in Managing the team/relationships Development of the final cut Creation of a style - naturalistic, realism, historical Previews/test screenings Creation of a look - mise-en-scene, aesthetics Responding to feedback Working with the technology/technical challenges Locking the picture Adapting the script Grading Sticking to the budget - balancing costs and creativity Delivery of the film to the distributor Minimising risk Also stills / featurettes / cast interviews / making of Logistics of filming in a studio and on location Weather complications Preparing the call sheet Making compromises - usually because of time/cost Post-production
  2. 2. FILM PRODUCTION CYCLE: DISTRIBUTION Part1: Part 2: Part 3: Production company: choosing a distributor The business side of the Planning the film's theatrical Relationship between director, production co. creative film making process release - where + when and distributor Working closely with the film's Dating a film Vertical integration - distribution via one producer – intervention if Knowing your audience, reaching institution required your audience Advantages/disadvantages of the backing of a Sticking to the Dealing with exhibitors major schedule/ensuring the film is Planning a local, national or studio compared to raising the finances delivered on time international release independently Testing the film prior to grading, Marketing the film Financing a film, agreeing a budget, tailoring re-editing if Marketability + Payability the budget to the audience audience feedback suggests Investment opportunity/consideration of risk changes are needed Recouping costs, making a profit, showing a return to investors Part 6: Part 4: Part 5: Judging the success of a Costs of each print film Agreeing distribution deals/distribution rights Advantages of D-Cinema to the distributor Advantages of the web - Weekend box-office Choosing the right distribution takings and screen channels/outlets - more legal distribution channels - mo ways to reach the audience > averages theatrical, festivals, dvd, web, tv Success compared to Selling the film across a range of platforms - greater profits Disadvantages of the web - illegal downloading other films theatrical, Competition from similar dvd, web, tv rights Opportunities offered by converged/ portable technology - providing films DVD shelf space or online sales Box office takings and Effects of the recession on DVD sales more and diverse ways to reach the audience DVD sales compared to Classification costs and issues the film's budget Use of data
  3. 3. FILM PRODUCTION CYCLE: MARKETING Part 1: Part 2: Who is the audience? Marketing to a specific audience Who and what is being marketed - promoting Audience appeal - uses and gratifications more than just the film How an audience judges a film Branding How marketing works on the audience Construction of a narrative image Testing the film and tracking audience recollection Deciding the film's USP Marketability Payability Deciding on the marketing budget Part 4: The official website - downloads, merchandise, interactivity Trailers Part 3: Posters TV spots Synergy - using one product to sell another Internet Horizontal integration - all content produced under one Reviews roof-film, CD soundtrack, dvd Word of mouth - fan sites Symbiosis - mutually beneficial licensing deals Special articles, featurettes, teasers, Web based marketing log lines, exclusives Viral/ interactive marketing Planning the premiere, creating a buzz, 360 degree marketing strategy front page Stealth marketing photos 3 stages of film marketing DVD cover Broad/ niche tactics - placement of marketing Press release Festivals - creating an identity for the director as well as the film
  4. 4. FILM PRODUCTION CYCLE: EXHIBITION Pros of changing technology for cinemas Local competition – O2 Vue, eg D-Cinema and broadband, satellite Greenwich Odeon, Bexleyheath Cons of changing technologies eg piracy Cineworld, Greenwich Picture House, dish, web and email direct marketing and illegal downloading, increased etc opportunities, booking online, more competition choice and diversity for the audience Awareness of audience needs + audience expectations, targeting the Differences between independent audience and multiplex cinemas pros and The need to constantly update, expand and cons Use of research to determine the diversify to remain competitive and provide local audience and track changes in the audience with a special experience Laws and legal factors, local demography Licensing Act, regulation Finding new ways to retain and widen appeal - cafe-bar, clubs, special screenings, Marketing and promotion satellite link-ups, festivals etc Alternative forms of online exhibition - pros and cons for the audience and Audience - pros and cons of the industry - eg streaming sites, legal different forms of exhibition and illegal downloading available Exhibition via portable converged Industry - pros and cons of the technology, exhibition 'on the go', different forms of exhibition DVD, Multi-channel Digital TV available