1. Program: MBA in Product & Fashion Merchandising
Course: Entrepreneurship Development in RMG sector
Assignment
On
New Business Idea For Food Lover
Prepare for :
Mr.Mahbub Wahid
Lecturer of SMUCT
Submission Date : 23-01-2016
6. This app is helps to all kind of people to prepare food
according their habit and choice. There have also
some options to make own diet plan with professional
tips. Proper nutrition and recipe also provided there
by which anybody can make his/her desire food. Its
might be an essential product for every food lover as
well as every human being for making food by
recipes from worldwide. Its calorie meter show
people what amount they consume and daily calorie
plan helps them to calculate desire amount of food.
Its profession based and workout option helps people
to maintain lifestyle according to food habit.
7.
8.
9. According to renowned app making site crew.co and
some other professional discussion from fierce
developer our app will cost approximately $10000/-
and its annual operating cost $20,000/- So, primary
cost of this business is near about 1crore Taka.
At initial stage trial version is full free but when an
user want to buy full version he / she has to pay
$ 5.00 for per user on per year
10. The whole amount of money invested by our ten
partners to bear ten lac equally.
We outline five great ways that can make money
from an app.
It is not easy to make money from apps. Pricing for
apps is a race to the bottom, and the way that
smartphone- and tablet users access apps makes the
normal rules of marketing redundant.
11. 1. Make money from free apps: in-app
advertising
2. Make money from free apps: sponsorship
3. Make money from free apps: in-app
purchases
4. Make money from free apps: upgrades
5. Make money from free apps: bundled deals
12. 1. Build a microsite.
2. Build a teaser website.
3. Start a blog.
4. Share your content.
5. Create a product video.
6. Get press, tons of it.
7. Pitch to app review websites
8. Contact bloggers who would care.
9. Apply for awards.
10. Start a podcast.
13. 11. Always be collecting emails
12. Create a six-second how-to series.
13. Use Dubbler.
14. Post on Pinterest.
15. Manually recruit customers.
16. Run a contest.
17. Create a Facebook group.
18. Get speaking opportunities.
19. Be obsessive about resolving negative reviews.
20. Make good use of App Store Optimization.
21. Consider offering a promotional price
22. Integrate social within the app.
14.
15. By the market survey with some similar app, we
make a business financial forecast as follows
16. Total Income
In-app advertising …………………………….. $ 17,500.00
Apps sponsorship……………………………… $ 00.00
In app purchases……………………………… $ 62,500.00
Apps upgrades………………………………… $ 14,800.00
Apps bundled deals…………………………… $ 2,600.00
Reward……………………………………… $ 8,000.00
Total …………………………………… = $ 1,05,400 .00
Total Expenses
Networking cost…………………………….. $ 16,000.00
Marketing cost………………………………. $ 9,000.00
IT consultancy cost………………………… $ 19,000.00
Doctor & physician cost…………….… $ 14,500.00
Official Expenses ……………………..…….. $ 8,000.00
Miscellaneous cost…………………………… $ 3,000.00
Total cost …………………………………… =$ 69,500.00
Total profit ………………………………… = $ 35,900.00
17. Total Income
In-app advertising …………………………….. $ 48,600.00
Apps sponsorship…………………………… $ 2, 00,000.00
In app purchases…………………………… $ 1, 42,500.00
Apps upgrades………………………………… $ 54,900.00
Apps bundled deals…………………………… $7, 600.00
Reward……………………………………… $ 46,000.00
Total …………………………………… = $ 4, 99,600.00
Total Expenses
Networking cost…………………………….. $ 36,000.00
Marketing cost………………………………. $ 17,000.00
IT consultancy cost………………………… $ 33,000.00
Doctor & physician consultancy cost………. $ 30,500.00
Official Expenses ……………………..…….. $ 17,600.00
Miscellaneous cost…………………………… $ 4,200.00
Total cost ………………………………… =$ 1, 38,300.00
Total profit ………………………………… = $ 3, 61,300.00