Millennials are a demographic that get a lot of coverage in the press. Millennials being unable to find jobs and dealing with large amounts of student debt are two of the most popular topics for big publications to cover. While those topics make for good stories, they don’t paint a full picture of where millennials are at.
1. How Millennials Are Influencing B2B
Purchasing
Millennials are a demographic that get a lot of coverage in the press. Millennials
being unable to find jobs and dealing with large amounts of student debt are two of
the most popular topics for big publications to cover. While those topics make for
good stories, they don’t paint a full picture of where millennials are at.
Although it’s true that a percentage of millennials are struggling to find their place in
the professional world, a large number of millennials are already in the workforce.
Not only are they working, but they’re already starting to move up the corporate
ladder. That’s why research shows that in less than five years, millennials will
account for more than 50% of the workforce.
Additionally, it will take less than ten years before millennials are making the
majority of key decisions. What’s really interesting is this trend is already having a
noticeable impact. In 2012, 27% of B2B purchasers fell into this millennial age
2. range. Just a year later, the 18 to 34 age range accounted for 46% of all B2B
purchases.
What Does This Shift Mean for Purchasing?
Since PURCHASING is an activity that’s rapidly shifting to millennials, it shouldn’t
come as a surprise that TECHNOLOGY is being relied upon more than ever. Not only
do 91% of PURCHASING MANAGERS use the Internet as a research tool during this
process, but a full 42% utilize their smartphone in some capacity as well.
Given that so much of purchasing is moving online, should businesses make any
changes to their current process? At BELLWETHER PURCHASING SOFTWARE, we
believe the answer to that question is yes. Specifically, we believe that small and mid
market businesses can significantly benefit from utilizing PURCHASING SOFTWARE.
Why should businesses start using purchasing software? The benefit that’s most
directly linked to the shift caused by millennials is having access from anywhere. By
using BELLWETHER PURCHASING SOFTWARE, members of your team will have
secure access to this platform from anywhere that they have an Internet connection.
In addition to offering convenient access, our software makes it easy to AUTOMATE
PURCHASING PROCESSES and eliminate paper. Given that millennials are more
comfortable with computer screens than piles of paper, it’s easy to see the
advantage that the right software offers.
Our software also makes it easy to take control of maverick spending by enforcing
approvals. And because no IT is needed, you’ll be able to reap all the benefits that
this software has to offer without incurring additional costs. Our PURCHASING
SOFTWARE is the ideal solution for businesses that want to get a leg up and
continue to maintain a strong position.
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