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7 Libraries 28 Days $10 Per Day 8413 New Fans Facebook Marketing Case Study

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Ben Bizzle
Ben Bizzle

Presentation at ALAMW with David Lee King about Facebook as a platform for public awareness for libraries and strategies to take advantage of the platform.

1 of 54
didn’t have to market
shift in medium
jonesboro facebook page www.facebook.com/ccjpl
Can we replicate the success? case study
Meet $10 case study
7 Libraries 28 Days + $10 Per Day 8413 New Fans the results
San Rafael Public Library 2735 Fans 427% Increase the results
Wake County Public Library 7766 Fans 211% Increase the results
Topeka & Shawnee County Public Library 8666 Fans 110% Increase the results
Chicago Public Library 17335 Fans 101% Increase the results
Dropbox ben@benbizzle.com dropbox
images, images, images
flickr.com/photos/birgerking/5600215736 / Facebook Best Practices
flickr.com/photos/emagic/56206868/
2 goals flickr.com/photos/angietorres/4564135455/
2 goals flickr.com/photos/angietorres/4564135455/
Your team
Multiple admins
Set posting goals
What to post flickr.com/photos/72211347@N00/327122302/
Compelling Content
Be relevant to your Fans
flickr.com/photos/74998608@N00/3067514833/ Sharing!
Be there for customers
Seasonable & timely flickr.com/photos/94805433@N00/407598475/
Tell your story
How to post
Be human! flickr.com/photos/47494486@N03/5036313154/
Type like you talk flickr.com/photos/60648084@N00/2462966749/
Business casual flickr.com/photos/88913244@N00/1437012378/
flickr.com/photos/98819513@N00/5658859137/ Business casual flickr.com/photos/88913244@N00/1437012378/
Think short. flickr.com/photos/28311604@N00/63694234/
Be visual. flickr.com/photos/20375052@N00/5681426/
Be visual. 36
Videos! 37
Audience participation flickr.com/photos/65304769@N05/7403731050/
Ask a question
Call to action
Let them participate
When to post? flickr.com/photos/nomadic_lass/6728580615/
Facebook at work, too! flickr.com/photos/10687935@N04/3972319375/
How many posts per day? flickr.com/photos/mentalman1369/2624654120/
Consistency! flickr.com/photos/71651012@N00/221051561/
Connect the dots flickr.com/photos/28992751@N08/3129872662/
Connect the dots
Connect the dots
Connect the dots
Enewsletter!
What to measure
flickr.com/photos/32066106@N06/5726853059/ Bigger goals…
Best Idea flickr.com/photos/stevensnodgrass/4906011803/
@benbizzle @davidleeking flickr.com/photos/jenosaur/5461377850/

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7 Libraries 28 Days $10 Per Day 8413 New Fans Facebook Marketing Case Study