www.AggregationConversation.com -- Aggregation has been a 'make or break' factor for products, services and brands. This presentation takes stock of where social media aggregation is now, what factors are at stake, and how to propel social media aggregators' development forward. The deck is accompanied by a complimentary website that hosts the conversation about social media aggregation and lists social media aggregators that are currently available.

1. ag·gre·gate verb [ag-ri-geyt]
to form or group into a class or cluster
Oxford American Dictionary

2. when aggregation
occurs, there are two
major types of
branding treatment:
1. DILUTED
2. PURE

3. BRANDING
changes.
BRANDING = using marketing to influence peoples’ attitudes towards, and perceptions of, the brand.

4. BRANDING
changes.
…but calm down…
CHANGE is GOOD
BRANDING = using marketing to influence peoples’ attitudes towards, and perceptions of, the brand.

5. in fact…
“change is the process
by which the future
invades our lives.”
- alvin toffler
Introduction to Future Shock. 1970