Ben Grossman presented ten tips for using social, mobile, and emerging media effectively: 1) be findable, 2) be trustworthy, 3) be attractive, 4) be conversational, 5) be attentive, 6) be in touch, 7) be mobile, 8) be strategic, 9) be exciting, and 10) be brilliant. He emphasized the importance of partnerships and monitoring conversations. The presentation highlighted statistics on technology and consumer usage to demonstrate opportunities for businesses to engage customers through social media.

1. putting social, mobile and emerging media to work

2. BEN GROSSMAN
communications strategist
602 741 0314
@bengrossman
www.ben-grossman.com
www.slideshare.net/bengrossman
bgrossman@oxfordcommunications.com
www.oxfordcommunications.com

3. #SMBPhilly
socialmediabreakfast.com/philly
tweet questions to @VisitBucksPA

4. SOCIAL:
Technology that enables
conversations and relationships.
MOBILE:
Wireless technology that enables
access to information and
communication.
EMERGING:
New technology that has not yet
reached the mainstream.

5. IT’S A CHANGED
CONSUMER-SCAPE.

6. 700/second
# OF FACEBOOK
FACEBOOK 2011
STATUS UPDATES

7. 600/second
# OF TWEETS
700/second
# OF FACEBOOK
TWITTER 2011
STATUS UPDATES

8. SOCIAL NETWORK USE:
AGE:
APRIL 2009 - MAY 2010
18-29 13%
INCREASE
50-64 88%
INCREASE
65+ 100%
INCREASE
PEW RESEARCH CENTER | AUGUST 2010

9. 9 OF 10
INTERNET USERS
VISIT SOCIAL NETWORKS
MONTHLY.
COMSCORE | FEBRUARY 2011

10. 1in 2
9 OF 10
INTERNET USERS
read blogs monthly
VISIT SOCIAL NETWORKS
MONTHLY.
EMARKETER | AUGUST 2010

11. 1/8
MINUTES
ONLINE IS
SPENT ON
FACEBOOK.
COMSCORE | FEBRUARY 2011

12. 1/8
MINUTES
ONLINE IS
SPENT ON
FACEBOOK.
3x more time spent
with social media
than email.
NIELSEN | NOVEMBER 2010

13. 140MILLION
140 CHARACTER
TWEETS SENT
EVERY SINGLE
DAY ON
TWITTER.
TWITTER | 2011

14. 30,000,000,000
pieces of content shared
on Facebook monthly FACEBOOK | 2011

15. IT’S A CHANGED
BUSINESS-SCAPE.

16. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting
Be Brilliant

17. for energizing tourists and locals alike!
Be Findable

18. /second
SEARCHES ON
GOOGLE, BING
& YAHOO

19. 38,127/second SEARCHES ON
GOOGLE, BING
& YAHOO
COMSCORE | JANUARY 2010

20. 78%
OF ONLINE CONSUMERS
RESEARCH BEFORE THEY BUY
PEW RESEARCH CENTER | SEPTEMBER 2010

21. MORE MONEY =
MORE ONLINE
RESEARCH
< $30,000 67%
$30,000-$49,999 81%
$50,000-$74,999 84%
$75,000+ 88%
PEW RESEARCH CENTER | SEPTEMBER 2010

22. FISH WHERE THE
FISH ARE.
(they’re waiting for you...)

23. HOW WILL
THEY FIND
YOU?
it’s natural.

24. You have to put yourself out there.

25. You have to put yourself out there.
1. Google Places
‣ google.com/places

27. You have to put yourself out there.
1. Google Places
‣ google.com/places
2. Yelp
‣ biz.yelp.com

29. You have to put yourself out there.
1. Google Places
‣ google.com/places
2. Yelp
‣ biz.yelp.com
3. Paid Search: Google, Yahoo & Bing
‣ adwords.google.com
‣ searchalliance.com

31. PARTNER BENEFIT!

32. You have to put yourself out there.
1. Google Places
‣ google.com/places
2. Yelp
‣ biz.yelp.com
3. Paid Search: Google, Yahoo & Bing
‣ adwords.google.com
‣ searchalliance.com

33. WONDERING HOW MANY
FISH THERE ARE WANDERING?
#1
#4
#5 #9
#2 #7
#3
#6
#8

34. GOOGLE ADWORD TRAFFIC ESTIMATOR TOOL
adwords.google.com/select/TrafficEstimatorSandbox

35. for energizing tourists and locals alike!
Be Findable

36. for energizing tourists and locals alike!
Be Findable
Be Trustworthy

37. WHEN PEOPLE FEEL
THEY CAN DEPEND
ON EACH OTHER,
TRUST HAPPENS.

38. TWO MOST
TRUSTED FORMS
OF ADVERTISING:
1. FAMILY/FRIENDS
NIELSEN | 2009
2. ONLINE STRANGERS

39. tripadvisor.com/owners

40. foodspotting.com/about/business

41. PARTNER BENEFIT!
foodspotting.com/about/business

42. for energizing tourists and locals alike!
Be Findable
Be Trustworthy

43. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive

44. PUT YOUR MOST
DESIRABLE FOOT
FORWARD.
USE COMPELLING
MULTI-MEDIA TO
BECOME BELIEVABLE.

45. flickr.com

46. youtube.com/t/creators_corner

47. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive

48. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational

49. START A
CONVERSATION.
LISTEN.
LEARN.
ENGAGE.

50. WARNING: THIS ISN’T ONE-WAY
ADVERTISING.
70%
OF FACEBOOK USERS WHO ‘LIKE’
PAGES DO NOT FEEL THEY’VE
GIVEN THEIR PERMISSION TO BE
MARKETED TO. EXACTTARGET | 2009

51. HINT: KNOW YOUR CONSUMERS
BACKWARDS & FORWARDS.
sts?
tere How o
the ir in ften do they w
hat are hear from you ant to
W ?
What can you provide of value?
brand?
with your
they con nect
W hy did
When is it best to reach
them?

52. PARTNER BENEFIT!
search.twitter.com

53. EXACTTARGET | 2009

54. TWITTER USERS LEAD
CONVERSATIONS.
EXACTTARGET | 2009

55. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational

56. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive

57. MONITOR, MONITOR,
MONITOR.

58. socialmention.com
google.com/alerts
search.twitter.com

59. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive

60. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch

61. EXTEND RELATIONSHIPS
AFTER THE VISIT.
TOUCH TACTFULLY,
BUT TOUCH OFTEN.

62. facebook.com/pages PARTNER BENEFIT!

63. EXACTTARGET | 2009

64. 50%
OF FACEBOOK
USERS LOG-IN
EVERY DAY.
FACEBOOK | 2011

65. EXACTTARGET | 2009

66. 130 friends
AVERAGE SPHERE OF INFLUENCE
FOR A FACEBOOK USER
FACEBOOK | 2011

67. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch

68. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile

69. 72%
OF ADULT CELL PHONE
USERS TEXT MESSAGE
PEW RESEARCH CENTER | SEPTEMBER 2010

70. 65%
OF ADULT CELL
PHONE USERS
SLEEP WITH
THEIR PHONES
PEW RESEARCH CENTER | SEPTEMBER 2010

71. 1/2
U.S. CELL PHONES WILL
BE SMART PHONES BY
CHRISTMAS 2011
NIELSEN | 2010

72. 1/3
YELP SEARCHES IS
FROM MOBILE YELP | 2011

73. PARTNER BENEFIT!
foursquare.com/businesses

74. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile

75. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic

76. 41%
of U.S. Internet users threatened
to stop buying from companies
CMO COUNCIL STUDY | 2009
that sent irrelevant messages

77. EXACTTARGET | 2011

78. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic

79. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting

80. 81%
give their email address
for a giveaway, deal,
or upcoming sale.
EXACTTARGET | 2011

81. PARTNER BENEFIT!

82. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting

83. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting
Be Brilliant

84. TODAY’S TAKEAWAYS:
1. Ten tips for social, mobile and
emerging technology.
2. Each other - stay and socialize.
Partnerships between partners
can work wonders.
3. Get on Visit Bucks County’s
social radar--there are benefits to
working together.
4. Be Brilliant with Oxford--come
chat us up about ideas and how
we can help you.
5. Join the Social Media Breakfast
Greater Philly community and
look out for our next event.

85. BEN GROSSMAN
communications strategist
602 741 0314
@bengrossman
www.ben-grossman.com
www.slideshare.net/bengrossman
bgrossman@oxfordcommunications.com
www.oxfordcommunications.com
#SMBPhilly
socialmediabreakfast.com/philly
tweet questions to @VisitBucksPA

86. MAY 10, 2011

87. putting social, mobile and emerging media to work