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putting social, mobile and emerging media to work
BEN GROSSMAN
communications strategist
602 741 0314
@bengrossman
www.ben-grossman.com
www.slideshare.net/bengrossman

bgrossman@oxfordcommunications.com
www.oxfordcommunications.com
#SMBPhilly

socialmediabreakfast.com/philly

tweet questions to @VisitBucksPA
SOCIAL:
Technology that enables
conversations and relationships.
MOBILE:
Wireless technology that enables
access to information and
communication.
EMERGING:
New technology that has not yet
reached the mainstream.
IT’S A CHANGED
CONSUMER-SCAPE.
700/second
                # OF FACEBOOK
FACEBOOK 2011
                STATUS UPDATES
600/second
               # OF TWEETS




                    700/second
                     # OF FACEBOOK
TWITTER 2011
                     STATUS UPDATES
SOCIAL NETWORK USE:
AGE:
                                                    APRIL 2009 - MAY 2010



18-29    13%
        INCREASE




50-64                                             88%
                                                 INCREASE




 65+                                                       100%
                                                          INCREASE
             PEW RESEARCH CENTER | AUGUST 2010
9 OF 10
INTERNET USERS
VISIT SOCIAL NETWORKS
MONTHLY.




           COMSCORE | FEBRUARY 2011
1in 2
9 OF 10
INTERNET USERS
read blogs monthly
VISIT SOCIAL NETWORKS
MONTHLY.




           EMARKETER | AUGUST 2010
1/8
MINUTES
ONLINE IS
SPENT ON
FACEBOOK.


       COMSCORE | FEBRUARY 2011
1/8
MINUTES
ONLINE IS
SPENT ON
FACEBOOK.

      3x                  more time spent
                          with social media
                          than email.
        NIELSEN | NOVEMBER 2010
140MILLION
140 CHARACTER
TWEETS SENT
EVERY SINGLE
DAY ON
TWITTER.
         TWITTER | 2011
30,000,000,000
pieces of content shared
on Facebook monthly        FACEBOOK | 2011
IT’S A CHANGED
BUSINESS-SCAPE.
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
                      Be In Touch
                      Be Mobile
                      Be Strategic
                      Be Exciting
                      Be Brilliant
for energizing tourists and locals alike!

                      Be Findable
/second
SEARCHES ON
GOOGLE, BING
& YAHOO
38,127/second    SEARCHES ON
                 GOOGLE, BING
                 & YAHOO




   COMSCORE | JANUARY 2010
78%
OF ONLINE CONSUMERS
RESEARCH BEFORE THEY BUY
            PEW RESEARCH CENTER | SEPTEMBER 2010
MORE MONEY =
      MORE ONLINE
         RESEARCH

      < $30,000   67%

$30,000-$49,999          81%

$50,000-$74,999               84%

      $75,000+                      88%
                        PEW RESEARCH CENTER | SEPTEMBER 2010
FISH WHERE THE
FISH ARE.



        (they’re waiting for you...)
HOW WILL
                THEY FIND
                    YOU?
it’s natural.
You have to put yourself out there.
You have to put yourself out there.
1. Google Places
   ‣ google.com/places
Social Media & Tourism: 10 Tips to Attract Travelers
You have to put yourself out there.
1. Google Places
   ‣ google.com/places
2. Yelp
    ‣ biz.yelp.com
Social Media & Tourism: 10 Tips to Attract Travelers
You have to put yourself out there.
1. Google Places
   ‣ google.com/places
2. Yelp
    ‣ biz.yelp.com
3. Paid Search: Google, Yahoo & Bing
    ‣ adwords.google.com
    ‣ searchalliance.com
Social Media & Tourism: 10 Tips to Attract Travelers
PARTNER BENEFIT!
You have to put yourself out there.
1. Google Places
   ‣ google.com/places
2. Yelp
    ‣ biz.yelp.com
3. Paid Search: Google, Yahoo & Bing
    ‣ adwords.google.com
    ‣ searchalliance.com
WONDERING HOW MANY
FISH THERE ARE WANDERING?
          #1
                     #4

     #5        #9
#2                        #7
                #3
     #6
                     #8
GOOGLE ADWORD TRAFFIC ESTIMATOR TOOL




adwords.google.com/select/TrafficEstimatorSandbox
for energizing tourists and locals alike!

                      Be Findable
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
WHEN PEOPLE FEEL
THEY CAN DEPEND
ON EACH OTHER,
          TRUST HAPPENS.
TWO MOST
 TRUSTED FORMS
 OF ADVERTISING:


                    1. FAMILY/FRIENDS
NIELSEN | 2009
                 2. ONLINE STRANGERS
tripadvisor.com/owners
foodspotting.com/about/business
PARTNER BENEFIT!




           foodspotting.com/about/business
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
PUT YOUR MOST
DESIRABLE FOOT
FORWARD.
USE COMPELLING
MULTI-MEDIA TO
BECOME BELIEVABLE.
flickr.com
youtube.com/t/creators_corner
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
START A
CONVERSATION.
   LISTEN.
   LEARN.
   ENGAGE.
WARNING:   THIS ISN’T ONE-WAY
              ADVERTISING.




70%
OF FACEBOOK USERS WHO ‘LIKE’
PAGES DO NOT FEEL THEY’VE
GIVEN THEIR PERMISSION TO BE
MARKETED TO.                EXACTTARGET | 2009
HINT:   KNOW YOUR CONSUMERS
        BACKWARDS & FORWARDS.

                        sts?
                    tere How o
          the ir in               ften do they w
 hat are                   hear from you          ant to
W                                        ?
   What can you provide of value?
                                                   brand?
                                        with your
                          they con nect
             W   hy   did
When is it best to reach
                             them?
PARTNER BENEFIT!




                   search.twitter.com
EXACTTARGET | 2009
TWITTER USERS LEAD
CONVERSATIONS.




                     EXACTTARGET | 2009
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
MONITOR, MONITOR,
MONITOR.
socialmention.com




                     google.com/alerts
search.twitter.com
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
                      Be In Touch
EXTEND RELATIONSHIPS
       AFTER THE VISIT.
      TOUCH TACTFULLY,
      BUT TOUCH OFTEN.
facebook.com/pages   PARTNER BENEFIT!
EXACTTARGET | 2009
50%
OF FACEBOOK
USERS LOG-IN
EVERY DAY.




               FACEBOOK | 2011
EXACTTARGET | 2009
130 friends
AVERAGE SPHERE OF INFLUENCE
FOR A FACEBOOK USER




                        FACEBOOK | 2011
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
                      Be In Touch
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
                      Be In Touch
                      Be Mobile
72%
OF ADULT CELL PHONE
USERS TEXT MESSAGE
              PEW RESEARCH CENTER | SEPTEMBER 2010
65%
OF ADULT CELL
PHONE USERS
SLEEP WITH
THEIR PHONES


                PEW RESEARCH CENTER | SEPTEMBER 2010
1/2
U.S. CELL PHONES WILL
BE SMART PHONES BY
CHRISTMAS 2011
                    NIELSEN | 2010
1/3
YELP SEARCHES IS
FROM MOBILE        YELP | 2011
PARTNER BENEFIT!




                   foursquare.com/businesses
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
                      Be In Touch
                      Be Mobile
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
                      Be In Touch
                      Be Mobile
                      Be Strategic
41%
                           of U.S. Internet users threatened
                           to stop buying from companies
CMO COUNCIL STUDY | 2009
                           that sent irrelevant messages
EXACTTARGET | 2011
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
                      Be In Touch
                      Be Mobile
                      Be Strategic
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
                      Be In Touch
                      Be Mobile
                      Be Strategic
                      Be Exciting
81%
  give their email address
  for a giveaway, deal,
  or upcoming sale.




EXACTTARGET | 2011
PARTNER BENEFIT!
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
                      Be In Touch
                      Be Mobile
                      Be Strategic
                      Be Exciting
for energizing tourists and locals alike!

                      Be Findable
                      Be Trustworthy
                      Be Attractive
                      Be Conversational
                      Be Attentive
                      Be In Touch
                      Be Mobile
                      Be Strategic
                      Be Exciting
                      Be Brilliant
TODAY’S TAKEAWAYS:
1. Ten tips for social, mobile and
   emerging technology.
2. Each other - stay and socialize.
   Partnerships between partners
   can work wonders.
3. Get on Visit Bucks County’s
   social radar--there are benefits to
   working together.
4. Be Brilliant with Oxford--come
   chat us up about ideas and how
   we can help you.
5. Join the Social Media Breakfast
   Greater Philly community and
   look out for our next event.
BEN GROSSMAN
communications strategist
602 741 0314
@bengrossman
www.ben-grossman.com
www.slideshare.net/bengrossman

bgrossman@oxfordcommunications.com
www.oxfordcommunications.com


#SMBPhilly
socialmediabreakfast.com/philly
tweet questions to @VisitBucksPA
MAY 10, 2011
putting social, mobile and emerging media to work

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