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Digital Strategy Presentation to the APG

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Ben Cooper
Ben Cooper

Created for the APG Australia's training session on digital planning. Designed to present an approach to digital strategy for today's fragmented media.

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DIGITAL STRATEGY HOW TO APPROACH IT APG Training Presented by Ben Cooper, 5 September 2008
SLIDE TITLE (IN CAPS) Add copy. World population of 6.6 billion 21% are online That’s 1.4 billion Australian population of 20.6 million 79.4% are online A staggering 16.3 million
SLIDE TITLE (IN CAPS) Add copy. We can understand behaviours like never before. BBC ‘Britain From Above’ 2008
Jubilation to outrage.
BUT BEFORE WE STEP FORWARD…
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG
Digital Strategy Presentation to the APG

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Digital Strategy Presentation to the APG

  • 1. DIGITAL STRATEGY HOW TO APPROACH IT APG Training Presented by Ben Cooper, 5 September 2008
  • 2. SLIDE TITLE (IN CAPS) Add copy. World population of 6.6 billion 21% are online That’s 1.4 billion Australian population of 20.6 million 79.4% are online A staggering 16.3 million
  • 3. SLIDE TITLE (IN CAPS) Add copy. We can understand behaviours like never before. BBC ‘Britain From Above’ 2008
  • 5. BUT BEFORE WE STEP FORWARD…