17. Green initiatives: At Google, sustainability is a core value that comes directly from the founders, and they believe being green makes business sense
18. Google.org: The philanthropic arm of Google inc. Google.org uses Google‘s strengths in information and technology to build products and advocate for policies that address global challenges.initiatives
39. Most of 54 Google´s acquisitions were successful In the future, Google could face some serious issues acquiring companies Google alreadyhadsomedifficultiescontrollingstrategicpoints of entry:
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41. Everyday, concerns are expressed about Google´s practices regarding the use of personal information
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43. Reflects “Whimsy and Fun” Simplicity of logo Simplicity of Search Engine Round image Approachable Friendly Great Concept Relevant Name High User Loyalty Great logo
46. Martin Luther King Jr. Day 50th Anniversary of Understanding DNA 25th Anniversary of Tetris Leonardo Da Vinci'sBirthday Doodle 4 Google competition students 20th Anniversary of the Fall of the Berlin Wall
47. International Day of Francophonie St. Patrick's Day 50th Anniversary of the LEGO Brick Louis Braille'sBirthday Happy April Fools Winter Olympics - Ice Hockey
49. New way of interaction between Google and the users .
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53. YouTube was totally relooked for the April Fools’ “100th birthday”journey into what YouTube might have looked like in 1911, if YouTube or the Internet existed back then.
54. Google is a brand which does not hesitate to break up his logo, to reconstruct it, to use his visual identity to converse better with the consumer
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56. -He’ll return Google to the start-up’s spirit . -He’ll eliminate middle management and put engineers in control of the company (reactive et innovative) .
