2. Example of Hitwise Intelligence:Analytics on Top 3 OTA’s The following slides show a few choice examples of the analytical data that Hitwise can collect: market share by total visits per month market share by benchmarking or industry traffic trends consumer composition consumer segment specific sales conversion rates Hitwise proprietary data is unique and exclusively available to our clients Daily online behavioral data from 25 million+ individuals, 160+ industries, 5+ million sites, 50 million search terms.