Here's a list of marketing tricks for your Kickstarter campaign.
Tips on how to reach out to bloggers, attract press and generate maximum buzz around your Kickstarter campaign.
Inspired by Mike Del Ponte's campaign with Soma.
3. Me
• Moved to Israel two years ago
• Marketing team at Wibiya / Conduit
• Growth at lool ventures
• Built Mapped In Israel
• Contribute at Business Insider / TechCrunch
9. Research
• Find 10 Kickstarter projects similar to yours
• Make a list of press, tweets, mentions
10. Blogger Reachout
• Find relevant writer
• Find email using Rapportive (will explain after)
• Come up with an angle, provide value
• Very short email
• Follow up using Rapportive
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16. Rapportive
• Browser plugin for Gmail
• Find anyone’s email in the world
• Connect easily on social networks
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20. Blogs
• Ask
– Post in newsletter
– Facebook page
– Twitter feed
– Any other channel they use
21. Your contacts
• Export contacts from Gmail
– Influencers (Klout)
– In-the-know friends
– Acquaintances
• Different email to each group
22. Friends
• Create a Facebook group
• Host a party
• Share the insider information
• Make them a part of the team