Inspired by the Agile Software Manifesto as well as the Lean Startup Movement and Business Model Canvas, the Visual Marketing Plan is a new agile approach to marketing planning that's collaborative, adaptive, user-friendly and fun.
9. Welcome
@benmumbycroft | @citystarters
“The last three years,
we have seen
extraordinary events.
Who knows what is
going to happen
tomorrow, let alone
next month?”
Mervyn King, Ex-Governor of the Bank of England
18. “Detailed and rigid
long-term (marketing)
plans are largely a
fantasy.This is partly
because our business
environment can
change so quickly.”
Scott Brinker, Author of Hacking Marketing
24. 1. Individuals and interactions
over processes and tools
2. Working product over
comprehensive documentation
3. Customer collaboration
over contract negotiation
4. Responding to change
over following a plan
55. To make £XXXX per month in
revenue
To have 3-5 customers paying me a
monthly retainer
To win at least 2 corporate client
gigs
To become recognised as the UK’s
leading presentation coach for
startups
Etc.
57. Currently making £XXX per month
in revenue
Currently have 1 customer paying
me a monthly retainer
No current active corporate clients
Employed as presentation coach
by UK leading startup accelerator
Etc.
68. Stu’s boundless energy and
enthusiasm
Doing things that don’t scale
(ie over-investing in key clients)
Quarterly check-ups
Amplify Facebook community
Etc.
78. SPRINT 1
Research key contacts within
London’s startup accelerator
community and target via
referrals with personal email
and relevant case study
materials
81. Key points.
• There’s a growing gap between the digital world
we live in and the analogue world that current
marketing management theory was created in
• Modern marketing management has a lot in
common with software development and new
business venturing
• Modern marketers should look to adopt and adapt
new management tools being developed by these
fields
• Visual Marketing Plans represents a new, more
Agile approach to the marketing planning
process and formulating marketing plans
82. Over to you…
Try writing aVisual Marketing Plan for your
own business, product, brand, super duper
awesomeness etc.
Take a photo and email the results to
ben@oneltd.co.uk for a FREE review AND give us
your feedback on how we could make it even
better.