4. Digital Transformation Process
Critical Mass
Market Scan
Consumerizatio
n of Technology
Innovation
Breakthrough
Evaluations
Integrated
Development
Ecosystem
Market Driven
Products and
Services
6. Case Study
Transformation of Advertising Services
•Mobile Evolution
•Contextual Engine
•Personalisation
•High ROI
Transformation of Education Services
•Digital knowledge ecosystem
•Innovation teaching and learning
•Analytical
Transformation of CustCare Services
•Automated CustCare Service
•Value based development
•Experience service engagement