In this talk we will discuss what is a PIM and for which use cases a PIM can be your number 1 problem solver. Besides PIM Systems there are many other ways to centralize your Product Information. In some cases a PIM is over engineered and there are other solutions to get the job done. We will take a look at those Solutions starting with BI-Tools which help you to gather and consolidate Information from various sources to Magento Extensions that add missing functionality to your shop.