Overview of branding online, and quick tips for many social media platforms.

1. Enhance Your Brand
Using Online Resources
and Social Networks
Ben Rapson
Interactive Media Specialist
ACT - A Contemporary Theatre, Seattle WA
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

2. I. A reminder
II. What is branding?
III. Tips for optimizing social media

3. I. A reminder
II. What is branding?
III. Tips for optimizing social media

4. This is supposed to be fun!
•Social media vs. social media marketing
•Social media marketing vs. other marketing
•You have advantages as a small business
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

5. This is supposed to be fun!
•You have advantages as a small business:
1. Nimble
2. Cool
3. Personality
4. Personal
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

6. I. A reminder
II. What is branding?
III. Tips for optimizing social media

7. What is branding?
Don’t put the cart before the horse
…or something like that.
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

8. What is branding?
Relieve some of the pressure
of marketing.
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

9. What is branding?
75% experiencing the product
25% discovering the company
out in the world
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

10. What is branding?
75% experiencing the product
Great marketing, even social media,
is no substitute for a good experience with a business
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

11. What is branding?
25% discovering the company
out in the world
•Clarifying the experience
•Sparking memory
•Encouraging word of mouth
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

12. I. A reminder
II. What is branding?
III. Tips for optimizing social media

13. III. Tips for optimizing social media
• More effective generators of word of mouth
• More fun for you
• More efficient use of your time

14. III. Tips for optimizing social media
1. General web
2. Facebook
3. Twitter
4. eNews
5. Beyond

15. Tips: General web
•Your website
•Google alerts
•User-based sites
•Static listing sites
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

16. III. Tips for optimizing social media
1. General web
2. Facebook
3. Twitter
4. eNews
5. Beyond

17. Tips: Facebook
•Good status updates
•Tagging
•Updates
•Giveaways/promotions
•Icons
•Photos and captions
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

18. Tips: Facebook
•Events
•Other pages
•Interaction
•Response
•Advertising
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

19. Tips: Facebook
Efficiency: what to do on Facebook each day?
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

20. III. Tips for optimizing social media
1. General web
2. Facebook
3. Twitter
4. eNews
5. Beyond

21. Tips: Twitter
Twitter is a cocktail party.
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

22. Tips: Twitter
What makes for good Tweets? A combination:
•Original Tweets
•RTs
•@mentions
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

23. Tips: Twitter
Why do individuals love to find on Twitter?
The big four:
1. Food
2. Animals
3. Humor
4. Music
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

24. Tips: Twitter
•Business description
•Background
•Icons
•j.mp
•Following back
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

25. Tips: Twitter
Efficiency: what to do on Twitter each day?
•Schedule your Tweets with TweetDeck or HootSuite
•Find your inner circle and make a list
•Use j.mp links
•What time of day?
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

26. III. Tips for optimizing social media
1. General web
2. Facebook
3. Twitter
4. eNews
5. Beyond

27. Tips: email communications
Many ways to use:
•Digest style
•Special offers
•Customer follow-ups
•Specific interests
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

28. Tips: email communications
•Templates, templates, templates
•Subject lines: urgent or eye-catching
•Lure them to your site(s)
•Collect email addresses – with permission
•Make a calendar of emails and content
•Use photos - avoid the WALL OF WORDS
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

29. Tips: email communications
Efficiency:
•Prioritize
•Strategize
•Schedule-ize
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

30. III. Tips for optimizing social media
1. General web
2. Facebook
3. Twitter
4. eNews
5. Beyond

31. Tips: Beyond the online
•Ambassadors
•Street Team
•Horizontal networking
•Vertical networking
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

32. Tips: Beyond the online
•Vertical networking:
Never underestimate the dual powers
of coffee and compliments.
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre

33. Remember:
this is supposed to be fun!
Ben Rapson
Interactive Media Specialist
ACT - A Contemporary Theatre, Seattle WA
acttheatre.org
facebook.com/acttheatre
twitter.com/acttheatre