1. Specialty Engagement Study W25-54

7. Base: Women 25-54 years, English Canada 5 = “Very Attentively - Watch the Show and Most of the Commercials” 1 = “In the Room but Not watching at all” Women 25-54 – 5 or 4 on a 5-point Attentiveness Scale 64 65 66 66 66 67 68 69 70 70 70 71 72 72 75 79 % Agree 36 Score Newsworld 33 YTV Dusk Showcase 59 Top 30 Average History 41 Sportsnet Showcase Diva 42 Teletoon Slice 44 MuchMusic W Network 45 TSN2 Bravo! 45 Teletoon Retro HGTV 49 MuchMore National Geographic 50 TSN Space 51 CMT Weather 57 TVtropolis Discovery 58 Action OLN 60 CTV News Channel Food Network 61 Comedy Mystery TV % Agree Ranked #1 & 2!

8. Canwest Leads - Most Attentive Channels!

9. Engagement attribute changes the Ranker

10. Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement. Base: Women 25-54 years, English Canada “ I am more likely to purchase products advertised on this channel” Canwest Dominates! 6 of the Top 10

11. Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement. Base: Women 24-54 years, English Canada “ The advertising on this channel is relevant to me personally” #1 #2 Beating W Network!

12. Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement. Base: Women 25-54 years, English Canada “ This channel has advertisements about things I actually care about” Canwest Channels Preferred! 5 of Top 10

13. Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement. Base: Women 25-54 years, English Canada “ I like to kick back and wind down with this channel” Canwest the clear Winner! 7 of the Top 10

14. “ This channel is one of my favourites” Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement. Base: Women 25-54 years, English Canada Canwest the clear Winner! 6 of the Top 10

15. APPROPRIATENESS OF ADVERTISING Base: Women 25-54 years, English Canada Q.20-29 How appropriate is it in your opinion for [INSERT CATEGORY] to advertise on each of the following types of channels to reach you personally as a consumer? % Women 25-54 saying “appropriate” 70 8 48 Automotive companies 52 6 60 Financial services like banks and insurance 65 8 60 Wireless/cellular phone companies 62 42 66 Entertainment such as DVDs, Movies 63 9 67 Airlines, hotels 56 24 69 Retailers selling general merchandise 27 7 74 Personal care products for women 66 22 78 Restaurants 68 27 80 Food and beverage companies 48 25 80 Grocery retailers Sports Networks Kids Networks Lifestyle Channels