Google Analytics Demystified

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Taking the time to look at your Google Analytics data can be daunting, especially when you are already busy. It can appear complicated, technical, and confusing. I want to show you that learning to demystify your user behavior data can be much more like an exciting treasure hunt. Google Analytics can help us to answer real-world business and marketing questions like: ∙ Is my traffic growing, and from where do the best users come? ∙ Are my offers working, or are people just bouncing off my landing pages? ∙ What is the most popular content on my website, and what was a waste of time? ∙ Where do users get stuck in the customer journey I crafted? ∙ Are my ads already profitable, or am I wasting money? To me, these are the questions I struggle with in my everyday work as a growth marketer and founder. So it's just practical to take 15 minutes once a week to see if I'm on track or not. And in case I smell treasure, diving deep has been worth it so many times. I hope this meetup will shortcut some of the learning curves that can come with learning a semi-userfriendly tool like Google Analytics.

Marketing

MEETUP
GOOGLE
ANALYTICS
DEMYSTIFIED
Apr 1st
2020

• Founder since 2008
• Growth Marketer
• Host of Pirate Skills
• K-PI-2473
BEN SUFIANI

• Level 1: Google Analytics Basics
• Level 2: Goals and Dashboards
• Level 3: Display Features
• Level 4: Google Tag Manager
• Level 5: Google Data Studio
TODAY’S JOURNEY

get.pirateskills.com/mystic
VIDEOS & SLIDES

get.pirateskills.com/discord
WE AARRR COMMUNITY

What do you need
to learn about
GOOGLE ANALYTICS?
get.pirateskills.com/survey
SURVEY

LEVEL 1
GOOGLE ANALYTICS BASICS
Getting more user insights

GROWTH
ROADMAP
CONVERSION
OPTIMIZATION
CONTENT
& STORY
DATA &
ANALYTICS
TRAFFIC
GENERATION
FUNNEL
BUILDING
GROWTH CYCLE

AARRR METRICS
GROWTH
MARKETING
TREASURE MAP
and the
ACQUISITION
ANALYTICS
ACTIVATION
RETENTION
REFERRAL
REVENUE

UTM PARAMETER
• domain.com?
utm_source=facebook&
utm_medium=cpc&
utm_campaign=Meetup20200401

How many visitors?
What do they look at?
Where do they come from?

LEVEL 2
GOALS AND DASHBOARDS
Optimizing conversion funnel
Measuring success of campaigns

$UTM PARAMETER • domain.com? utm_source=facebook &utm_medium=cpc &utm_campaign={{campaign.name}} &utm_content={{ad.name}} &utm_term={{adset.name}}$

Are visitors converting?
Are campaigns working?
Which products perform?

LEVEL 3
DISPLAY FEATURES
Demographics & interest insights
Retargeting users with Google Ads

AUDIENCE DEFINITION
• Website visitor
• 540, 180, 90, 30, 7 days
• Converting users
• Add to cart, checkout, purchase
• Login, register, subscribe

What’s the age & gender?
What are users interests?
Who was on my site?

LEVEL 4
GOOGLE TAG MANAGER
Measuring user ﬂow in the product

What are users doing?
How sticky is my product?
Where do users drop off?

LEVEL 5
GOOGLE DATA STUDIO
Building data dashboards

What’s the performance
across many data sources?
… in one place.

RESOURCES
https://support.google.com/analytics
https://analytics.google.com?analytics/academy
http://www.lunametrics.com/blog
https://measureschool.com
https://www.kaushik.net/avinash

GROWTH ROADMAP
FUNNEL BUILDING CONVERSION OPTIMIZATION
CONTENT & STORYTELLING
DATA ANALYTICS
TRAFFIC GENERATION
Workshop | Apr 1st
2020 ri||
Workshop | Apr 15th
2020 ii
Workshop | May 6th
2020 t |
Workshop | May 20th
2020 |
Workshop | Jul 3rd
2020aae
Workshop | Jul 17th
2020aa
growth.pirateskills.com

BEN SUFIANI
ben@pirateskills.com
+49 1522 6389102
@bensuﬁani

ONLINE MEETUP
MAKE
INSTAGRAM ADS
PROFITABLE AGAIN
May 6th
2020 | 19:00

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Creating valuable, shareable content to grow audiences and visibility is a critical strategy in SEO and digital marketing. This lecture outlines various content formats (social posts, videos, articles, podcasts) and highlights the importance of content marketing as a strategic approach for building brand awareness and expertise. The lecture compares different content types (entertainment, commercial, informational) and explains how audiences may evaluate the content in terms of the percieved value. Finally, an overview of outreach to journalists or media destinations is explained, along with suggestions for content workflow to help you easily apply this to your projects. This is a presentation on digital PR & content marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)

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Marketing automation insights provide valuable data and analysis regarding the performance and effectiveness of marketing automation strategies. These insights encompass various aspects such as campaign engagement, lead generation, conversion rates, and customer journey mapping. By leveraging data analytics and reporting tools, businesses can gain a deeper understanding of customer behavior, identify trends, and optimize their marketing efforts for better results. Marketing automation insights empower organizations to make data-driven decisions, refine their strategies, and enhance the overall efficiency and effectiveness of their marketing initiatives.

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Building Your Customer Base with MailPoet offers a comprehensive approach to leveraging email marketing for business growth, simultaneously increasing sales while saving valuable resources of time and money. By harnessing MailPoet's intuitive interface and powerful features, businesses can efficiently nurture their customer base, driving engagement and loyalty. Tailored email campaigns enable businesses to deliver personalized content to targeted segments, maximizing the impact of their messages and ultimately boosting sales. Moreover, MailPoet's automation capabilities streamline marketing efforts, reducing manual tasks and freeing up time for focusing on other essential aspects of business operations. This synergy of effective communication, targeted marketing, and automation not only enhances sales performance but also optimizes resource allocation, making MailPoet a valuable tool for businesses seeking to thrive in today's competitive market landscape. The complete article, as well as a YouTube version of this slidedeck can be found at: https://thisismyurl.com/building-your-customer-base-with-mailpoet/

Building Your Customer Base with MailPoet.pdf

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In 2024, the Explained Runes Protocol introduces an innovative approach to implementing fungible tokens on the Bitcoin blockchain. This groundbreaking protocol aims to leverage the robust security and decentralized nature of Bitcoin while enabling the creation and management of fungible tokens, unlocking new possibilities for digital asset issuance and transfer. The Explained Runes Protocol represents a significant advancement in the Bitcoin ecosystem, addressing longstanding challenges related to tokenization and fungibility. By integrating this protocol, developers and businesses can tokenize assets such as currencies, securities, or commodities on the Bitcoin network, enhancing liquidity and interoperability within the Bitcoin ecosystem. Key features of the Explained Runes Protocol include: 1. **Fungibility:** The protocol ensures that tokens issued on Bitcoin are interchangeable, maintaining the essential properties of money. This facilitates seamless transfer and exchange of tokens without compromising security. 2. **Scalability:** Through innovative optimization techniques, the protocol enhances the scalability of token transactions on the Bitcoin blockchain, mitigating concerns related to network congestion and fees. 3. **Security and Decentralization:** Leveraging Bitcoin's robust security model, tokens created using the Explained Runes Protocol inherit the same level of immutability and censorship resistance as Bitcoin itself. This ensures trustless and reliable token transactions. 4. **Compatibility and Standards:** The protocol adheres to established token standards, fostering compatibility with existing wallets, exchanges, and infrastructure. This streamlines adoption and integration within the broader blockchain ecosystem. 5. **Smart Contract Capabilities:** The Explained Runes Protocol introduces limited smart contract functionalities tailored specifically for token management on Bitcoin. These capabilities enable advanced token logic while preserving Bitcoin's simplicity and security. Overall, the Explained Runes Protocol represents a significant step forward in expanding the utility of the Bitcoin blockchain beyond its original use case as a digital currency. By enabling the issuance and management of fungible tokens, the protocol unlocks new avenues for innovation, financial inclusion, and asset digitization within the Bitcoin ecosystem in 2024 and beyond.

Fungible Tokens on Bitcoin: Runes Protocol

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Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎

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Google Analytics Demystified

1. MEETUP GOOGLE ANALYTICS DEMYSTIFIED Apr 1st 2020

2. • Founder since 2008 • Growth Marketer • Host of Pirate Skills • K-PI-2473 BEN SUFIANI

3. • Level 1: Google Analytics Basics • Level 2: Goals and Dashboards • Level 3: Display Features • Level 4: Google Tag Manager • Level 5: Google Data Studio TODAY’S JOURNEY

4. get.pirateskills.com/mystic VIDEOS & SLIDES

5. get.pirateskills.com/discord WE AARRR COMMUNITY

6. What do you need to learn about GOOGLE ANALYTICS? get.pirateskills.com/survey SURVEY

7. RESULTS

8. • Level 1: Google Analytics Basics • Level 2: Goals and Dashboards • Level 3: Display Features • Level 4: Google Tag Manager • Level 5: Google Data Studio TODAY’S JOURNEY

9. LEVEL 1 GOOGLE ANALYTICS BASICS Getting more user insights

10. GROWTH ROADMAP CONVERSION OPTIMIZATION CONTENT & STORY DATA & ANALYTICS TRAFFIC GENERATION FUNNEL BUILDING GROWTH CYCLE

11. AARRR METRICS GROWTH MARKETING TREASURE MAP and the ACQUISITION ANALYTICS ACTIVATION RETENTION REFERRAL REVENUE

12. Google Analytics Demo Account

13. AUDIENCE OVERVIEW

14. SITE CONTENT - ALL PAGES

15. ALL TRAFFIC - SOURCE/MEDIUM

16. UTM PARAMETER • domain.com? utm_source=facebook& utm_medium=cpc& utm_campaign=Meetup20200401

17. How many visitors? What do they look at? Where do they come from?

18. • Level 1: Google Analytics Basics • Level 2: Goals and Dashboards • Level 3: Display Features • Level 4: Google Tag Manager • Level 5: Google Data Studio TODAY’S JOURNEY

19. LEVEL 2 GOALS AND DASHBOARDS Optimizing conversion funnel Measuring success of campaigns

20. DASHBAORD

21. GOALS OVERVIEW

22. FUNNEL VISUALIZATION

23. ALL CAMPAIGNS

24. UTM PARAMETER • domain.com? utm_source=facebook &utm_medium=cpc &utm_campaign={{campaign.name}} &utm_content={{ad.name}} &utm_term={{adset.name}}

25. ECOMMERCE OVERVIEW

26. PRODUCT PERFORMANCE

27. Are visitors converting? Are campaigns working? Which products perform?

28. • Level 1: Google Analytics Basics • Level 2: Goals and Dashboards • Level 3: Display Features • Level 4: Google Tag Manager • Level 5: Google Data Studio TODAY’S JOURNEY

29. LEVEL 3 DISPLAY FEATURES Demographics & interest insights Retargeting users with Google Ads

30. PROPERTY SETTINGS

31. DEMOGRAPHICS

32. INTERESTS

33. DATA COLLECTION

34. ADWORDS LINKING

35. AUDIENCE DEFINITION • Website visitor • 540, 180, 90, 30, 7 days • Converting users • Add to cart, checkout, purchase • Login, register, subscribe

36. AUDIENCES

37. What’s the age & gender? What are users interests? Who was on my site?

38. • Level 1: Google Analytics Basics • Level 2: Goals and Dashboards • Level 3: Display Features • Level 4: Google Tag Manager • Level 5: Google Data Studio TODAY’S JOURNEY

39. LEVEL 4 GOOGLE TAG MANAGER Measuring user ﬂow in the product

40. GOOGLE TAG MANAGER

41. TAG + TRIGGER

42. EVENTS

43. ACTIVE USERS

44. COHORT ANALYSIS

45. SHOPPING BEHAVIOR

46. ASSISTED CONVERSIONS

47. What are users doing? How sticky is my product? Where do users drop off?

48. • Level 1: Google Analytics Basics • Level 2: Goals and Dashboards • Level 3: Display Features • Level 4: Google Tag Manager • Level 5: Google Data Studio TODAY’S JOURNEY

49. LEVEL 5 GOOGLE DATA STUDIO Building data dashboards

50. GOOGLE ADS DASHBOARD

51. YOUTUBE DASHBOARD

52. ECOMMERCE DASHBOARD

53. FACEBOOK ADS DASHBOARD

54. What’s the performance across many data sources? … in one place.

55. RESOURCES https://support.google.com/analytics https://analytics.google.com?analytics/academy http://www.lunametrics.com/blog https://measureschool.com https://www.kaushik.net/avinash

56. GROWTH ROADMAP FUNNEL BUILDING CONVERSION OPTIMIZATION CONTENT & STORYTELLING DATA ANALYTICS TRAFFIC GENERATION Workshop | Apr 1st 2020 ri|| Workshop | Apr 15th 2020 ii Workshop | May 6th 2020 t | Workshop | May 20th 2020 | Workshop | Jul 3rd 2020aae Workshop | Jul 17th 2020aa growth.pirateskills.com

57. • Level 1: Google Analytics Basics • Level 2: Goals and Dashboards • Level 3: Display Features • Level 4: Google Tag Manager • Level 5: Google Data Studio TODAY’S JOURNEY

58. get.pirateskills.com/mystic VIDEOS & SLIDES

59. get.pirateskills.com/discord WE AARRR COMMUNITY

60. BEN SUFIANI ben@pirateskills.com +49 1522 6389102 @bensuﬁani

61. ONLINE MEETUP MAKE INSTAGRAM ADS PROFITABLE AGAIN May 6th 2020 | 19:00

62. MEETUP GOOGLE ANALYTICS DEMYSTIFIED Apr 1st 2020