1. SYNECTICS
Presented by
Gretchen Chern
& Rebecca Mahl

2. HISTORY
Developed by George M. Prince & "
Bill Gordon in the 1950s
Recorded and analyzed innovation sessions
“Success” defined as getting a creative
solution that the group was committed to
implement
Set up Synectics Inc. (now Synecticsworld) in
1960!
2

3. METHOD
synectics –Greek term synectikos!
Joining together of different and apparently
irrelevant elements into a unified whole.!
Combines group interaction rules with a
creative process centered around the use of
metaphor and drawing analogies from
diverse disciplines.
3

4. METHOD
Synectic Triggor Mechanisms
Add
Transfer
Change Style
Distort
Prevaricate
Subtract
Empathize
Substitute
Disguise
Analogize
Repeat
Animate
Fragment
Contradict
Hybridize
Combine
Superimpose
Isolate
Parody
Metamorphose
Symbolize
Mythologize
Fantasize
Key Idea: new thoughts, designs, and
inventions can be generated by applying
Synectic trigger mechanisms.
4

5. METHOD
Synectic Think Cycle / Synectic Three R’s
Referring: The general subject and specific
problem is defined. (research/background)
Reflecting: Imaginative manipulation of the
problem, exploring alternatives, possible
solutions, and translations of various types.
Reconstruction: Reinventing or transforming.
Taking apart the problem or its existing
solution and assembling it a different way.
(involves Synectic trigger mechanisms)
5

6. PROBLEM
How can we help make recycling a
habitual part of daily life? !
6

7. EXAMPLE SOLUTION
Attributes of water bottle:
Holds water, flexible, plastic, clear, blue,
opens on top, top screws on, provides
hydration to people"
Helping to make recycling a daily habit is
like a water bottle because…
you need transparency to show people what
is in the bins, how it works and where items
are going…
so you could make bins transparent and
include clear directions and information
about the process
7

8. CLASS EXERCISE
Step 1:
Count off in threes
(1,2,3, repeat) to
make three groups
Step 2:
Spin the wheel to
find the metaphor
for your group
8

9. CLASS EXERCISE
Step 3:
List attributes of metaphor individually (3 min)
Step 4:
Discuss attributes with group (5 min)
Step 5:
The problem is like this object because… (5 min)
Step 6:
Discuss as a group (12 min)
Record main connections and build off ideas of others
Share ideas with class
9