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How To 

Champion Ideas 

(Back At Work)
Scott Berkun, Author – scottberkun.com - @berkun - #AEABOS
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The real designer is the person with
the power to make decisions
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5 popular books written over ten years.
Crafting 10 hours of experience is the
biggest creative challenge I can imagine.
scottberkun.com/books - @berkun
1. The user experience of user
experience events
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ATTENTION-O-METER
11AEA 2013 - https://www.flickr.com/photos/zeldman/8610866788/in/set-72157633138762801
12AEA 2013
https://www.flickr.com/photos/bebop-designer/8612941018/in/pool-aeaseattle13/
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ATTENTION-O-METER
15AEA 2013
https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
16AEA 2013
https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
17AEA 2013
https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
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ATTENTION-O-METER
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ATTENTION-O-METER
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Chart of Conference Energy
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Chart of Conference Energy
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April May June July
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Chart of Conference Energy
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April May June July
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April May June July
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Chart of Conference Energy
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April May June July
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Chart of Conference Energy
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Chart of Conference Energy
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2. Staying connected helps 

you champion ideas
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When an event is over, your chance
to network and connect ends
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Halfmeet: a person who you almost
started a friendship with at an event
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Halfhook: a person you almost
hooked up with at an event 

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5 non-slimy networking tricks
▪ Ask everyone you like for a business card
▪ Saying thank you starts a conversation
▪ Post your notes from sessions during the
event - attracts people to you
▪ Be active on twitter to find outgoing people
▪ If you use LinkedIn, write something
personal
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35http://www.hashtags.org/analytics/aeabos/
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This:
Really
means:
Speakers love people who ask them
thoughtful questions about their
presentation
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Keep the fire burning
▪ Find your local UX Happy hour
▪ Casual drinks and chats with like minds
▪ http://www.uxhappyhour.com/
▪ Start your own: monthly booze is magical
▪ Follow @aneventapart / @alistapart
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Unofficial AEA Happy Hour



where: Champions bar
when: as soon as this talk is over

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3. What to champion? 

(lessons learned)
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Events are
abstractions, but
your life is specific
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Min/Max Note Taking
▪ You won’t remember much in a week
▪ You won’t return to the slides
▪ You need to capture reflections TODAY
!
▪ 5 bullets per talk
▪ note links and references
▪ Post a summary on your blog (tweet it)
▪ Post it at work / share with your boss
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Lesson Learned Problems it can
solve in my
organization
Projects or people
with that problem
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Lesson Learned Problems it can
solve in my
organization
Projects or people
with that problem
ResponsiveTypography can
save the world
? ?
Good UX generates
revenue
We have ludicrous
amounts of company debt
Our financially inept
company founders
We can make mobile
devices smart about gaps
experiment with closing
gaps
Clients with multi-device
use cases
50% of ads are clicked by
accident
rethink advertising based
projects
?
Carousels are evil
incarnate and people using
them should have their
own level of hell
Fire people who even refer
to the Mad Men scene
with Draper pitching
Carousel.
Fred’s client was asking for
one? (can clients pay us
from hell?)
A month later has anything
changed?
4. How to Champion An Idea
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1. Get Idea
2. Build It
3. Ship It
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Maurice Koechlin and Émile Nouguier
+
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Maurice Koechlin and Émile Nouguier 

had to convince Stephen Sauvestre 

to work on their design
++
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All three had to convince Eiffel to use their
combined design contributions for the 1889
World’s Fair
"We, writers, painters, sculptors, architects …protest
with all our strength, with all our indignation in the
name of slighted French taste, against the erection … of
this useless and monstrous Eiffel Tower … “ 

- Committee of 300, Le Temps, 1887

"this truly tragic street lamp" (Léon Bloy)
"this belfry skeleton" (Paul Verlaine)
"this mast of iron gymnasium apparatus, incomplete,
confused and deformed" (François Coppée)
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1. Get Idea
2. Build It
3. Ship It
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1. Get Idea
2. Convince person who has power to build it
3. Build It
4. Ship It
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1. Get Idea
2. Convince person who has power to build it
3. Build It
4. Convince person who has power to ship it
5. Ship It
59
1. Get Idea
2. Convince client
3. Convince client’s management
4. Convince their marketing executives
5. Convince your team to build it faithfully
6. Build It
7. Convince person who has power to ship it
8. Ship It
60
1. Get Idea
2. Convince client
3. Convince client’s management
4. Convince their marketing executives
5. Convince your team to build it faithfully
6. Build It
7. Convince person who has power to ship it
8. Ship It
61
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▪ The Big Dig: most expensive highway
project in U.S. history
▪ Planning began in 1982
▪ Construction 1991 to 2006
▪ 118 contracts / 5000 workers at peak of
construction
▪ $14.6 billion ($22 billion)
64
5. Don’t shoot yourself or get shot
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CHAMPION
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EASY TARGET
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Thinking In Frames
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CHARM
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CHARM IS
DESIGNED
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CHARM DEPENDS ON
CONTEXT
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“HERE IS SOMETHING
YOU SHOULD BE
DOING”
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“HERE IS SOMETHING
YOU SHOULD BE
DOING”
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“HERE IS SOMETHING
THAT WILL SOLVE
YOUR PROBLEM”
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“HERE IS SOMETHING
THAT WILL SOLVE
YOUR PROBLEM”
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“HERE IS SOMETHING
THAT WILL INCREASE
REVENUE”
78
“HERE IS SOMETHING
THAT WILL SAVE YOU
TIME”
79
“HERE IS SOMETHING
THAT WILL MAKE YOU
SMARTER / BETTER /
HAPPIER”
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“HERE IS SOMETHING
THAT WILL HELP YOU

GET PROMOTED”
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“HERE IS SOMETHING
THAT WILL HELP ME

GET MORE POWER”
82
6. How to convince your boss 

(or client or partner or…)
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A: Progress is Change
B: Leaders like Status Quo, Resist Change
A + B = Leaders resist progress
84
How To Convince Your Boss
▪ Be awesome at your job
▪ Get support from an influential coworker
▪ Get advice from your network
▪ Plan a trial, including how to evaluate
▪ Pitch it
▪ Do it awesomely
▪ Repeat
85
http://bit.ly/bossnewthings
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0
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April May June July
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Chart of Conference Energy
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April May June July
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Chart of Conference Energy
!
Photo credits
▪ Friends - http://www.sxc.hu/photo/1174716
▪ Choir - http://www.sxc.hu/photo/482355
▪ Happy friends - http://www.sxc.hu/photo/1362732
▪ Social Media - http://www.thedrum.com/uploads/
drum_basic_article/119547/main_images/
social_media_0.jpg
▪ Meter background: http://www.axtell.com/
meter_nonums.jpg
▪ Messy desk: http://www.sxc.hu/photo/229203
▪ Eiffel blueprint: http://boingboing.net/filesroot/
eiffeltourblueprint.jpg
Thank You.



Unofficial post AEA 

happy hour starts now 

at the bar

@berkun / #aeabos
scottberkun.com
91
Eiffel
Sauvestre

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